Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

This week - my catalyst is Tim Schurrer Tim knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made Simple—as COO alongside New York Times bestselling author Donald Miller. Before that Tim worked at TOMS as well as Apple Inc. He is the host of the Build a Winning Team podcast, where he offers listeners actionable advice as he interviews some of the top leaders in business. Tim lives in Nashville, Tennessee, with his wife, Katie, and their two kids. CONNECT WITH TIM http://SecretSocietyBook.com https://instagram.com/timschurrer/ http://linkedin.com/in/timschurrer/ https://twitter.com/timschurrer Listen to Tim's episode with Katie on the One Spark Solutions podcast - https://onespark.libsyn.com/discovering-the-secret-society-of-success-tim-schurrer This episode is brought to you by the Catalyst G.A.M.E Plan. Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter  or Lin

In this episode, Mike is joined by Coach Kurt Hines. If you are a coach, an athlete, a parent, a teacher or a leader, this episode is a must listen.  Key Takeaways: The process of building a successful team is a living, breathing organism. My passion for coaching is empowering as many people as I can. People want to know that they make a difference, that they would be missed if they didn’t show up. Life doesn’t happen to us, it happens for us. A huge key to success is loving your life. Be where your feet are. Find people that are passionate about life and spend time with them. Growth is painful but necessary. The world is overpopulated with people who are self proclaimed experts. There aren’t enough people who are passionate. We need more humble leaders.  We are all leaders. The questions are, who are we leading and where are we leading them? It’s our job as coaches to selflessly serve others. Getting players to know their worth as people gets me fired up. Sports build character when coaches intentionally te

Samantha McKenna joins me this week on the podcast. We talk about Sam's trademark - Show Me You Know Me™, authenticity, trust, transparency, being yourself, copywriting, and why 85% of copy should be written by someone else. Check out Sam and her team at SamSales.  Connect with Sam on LinkedIn See the #samshorts here You can make an impact through helping others. This episode is brought to you by the Catalyst G.A.M.E Plan.

Greg Head joins me this week on the podcast. We talk about connecting people, building networks, building business, and making an impact. There are people who can help you address the acute problem you are working through.  Greg's List - Phoenix Greg's List - Dallas Dallas Software Podcast GregHead.com PracticalFounders.com Greg on LinkedIn You can make an impact through helping others. This episode is brought to you by the Catalyst G.A.M.E Plan.

In this episode of The Find My Catalyst Podcast, Mike is joined by Andy Paul. They discuss Andy’s most recent book, Sell Without Selling Out. Key Takeaways: The average tenure of a CRO is roughly 1 year. Intellectual Humility = acknowledging, “I don’t know everything.” Our job as sellers is to go out and listen to the buyer. Sales cycles will shorten if you focus on the buyer. Sales is about compelling, not convincing. Humans react badly to being persuaded, we resist it. Make sales work for you by emphasizing what you are good at. Selling is a creative thing. As a leader, help people develop their unique selling methodology. Give generously to understand. Give in a way that helps the buyer achieve what is important to them. If we help the buyer get the things that are important to them, we get the things that are important to us. How to start finding your own way: Document the parts of the job that you enjoy. Document your weaknesses Experiment Show Links: Andypaul.com Andy on LinkedIn Thank You  Plea

In this episode, Mike is joined by Michelle Baker. This is a dynamic conversation that you don’t want to miss.  Key Takeaways: Most people want to know how they are doing and what their blindspots are. As a leader, your actions speak louder than words. If training isn’t integrated into the operation and culture, it’s not going to stick. When leaders are focused on the tasks required to manage and the results needed everyday, they aren’t necessarily taking the time to develop employees, therefore, you won’t see change. Everyday it’s priority and focus. You need buy-in from the very top - it must be a priority for the entire organization. If you can’t get your mind right first, it’s going to be really difficult to lead yourself much less other people. Morning Alignment: Journaling Meditation Move Find what works for you to calm your inner chaos. Try to get away from waking up and immediately checking social media, e-mail, etc… Authenticity is huge - to be able to say you are proud of yourself Calm leadershi

In this episode of The Find My Catalyst Podcast, Mike is joined by Glenn Pasch. They have an in depth conversation about podcasting, marketing and coaching.  Key Takeaways: Implementation is where people give up or struggle. Decision Making Struggles Time Moving too fast Things that have changed in marketing: It is constantly changing People now have access to everything Advertising your process is now important Humanize your business Communicate visually Bad footing won’t get better on its own Think about running your business like a sports team. There are a lot of people out there willing to help you. Show Links: Glenn on LinkedIn Glenn on Twitter You’re In Charge Podcast pcgdigital.com Thank You  Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter  or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com. 

In this episode of The Find My Catalyst Podcast, Mike is joined by Mike Hook. They have a dynamic conversation about leadership, thinking, communication and knowing your team.   Key Takeaways: Find the things that are important to you. Listen - make sure you hear people. Paraphrase back to them what you heard. Teach people how to think. As a leader, you have to be in touch with your team. You have to teach them how to think. Coaching really is about helping people understand and critically think about the task at hand. Coaching is not doing. There is an opportunity to do better if we take a genuine interest in our team. We need to communicate well. Read the room Be self aware Listen Be intentional in the message you give Live what you speak. Show Links: Mike Hook on LinkedIn Mike Hook on Twitter Thank You  Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter  or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Cata

In this episode, Mike and Jody discuss the value they receive when attending masterminds. Key Takeaways: It feels good to share some stuff that we are working on. It’s nice to know that we aren’t the only one with struggles and fear. Masterminds give you access to a diverse set of experiences and industries. Insecurities tend to rear their ugly head at the most inopportune times. It is important to identify the patterns that precede the insecurities. Plan, design backward, execute forward, take the shot and move on. Forget about moving fast. Too often we fall into the trap of wanting to move really fast. When value comes up, are we looking at it from an internal or external view. How do we balance those two? Everyone has their own perception of value. Ask questions and then listen. If you aren’t clear, if things aren’t as simple as they can be, and you’re not operating with a high level of purpose, ask yourself the question, “should I be doing this work?” This episode is brought to you by the Catalyst Sale

In this episode of The Find My Catalyst Podcast, Mike is joined by Brynne Tillman who has earned the title of the LinkedIn Whisperer. Brynne shares a lot of great tips in this episode. Key Takeaways: In order to truly leverage what is available to us today, we need to slow down our outreach to speed up the outcome. Be strategic and look at what matters to those you want to reach out to. We need to small talk with content, but content that matters to our audience. Leverage the information that LinkedIn provides to start authentic conversations. 2 Types of Sales Professionals: Brand new sales professionals that understand technology Seasoned sales professionals that understand relationships. Rarely do you find the ones that have both. Goal is bring the two together. Meaningful conversations from social = value + rapport  Get people engaged in chat  My style (Brynne) is to make it so easy that my audience is confident that they can implement it. Simplify your story. 5 Elements that get people to lean in: R

In this episode of The Find My Catalyst Podcast, Mike is joined by John Morris. They have a dynamic conversation about creating culture, finding purpose and building a brand.  Key Takeaways: You have to have a defined set of core principles to fuel culture. In order to have a dynamic culture, you have to know who the individual people are. Put people in a position that rewards and recognition where they are going to feel comfortable. Understanding personality types helps you to coach instead of manage. Share wins on a regular basis. People like to see their name in lights but they would rather it be a green light than a red one. If we are really great coaches and managers and executives, why would we have a process in place and not recognize people for following that process? We have stopped finding joy. We don’t put enough time and effort into the joy of the process.  Immediate gratification is good, but it’s not sustained. There are two sides to building a brand Internal - if the internal is really good,

In this episode, Mike talks with Christie Walters and Jeff Bajorek about why conversations matter and what they learned during the 5 years they hosted The Why and The Buy Podcast.  Key Takeaways: Block time for your most effective activities.  Sometimes the things you think you know the most end up being the things you are most closed to. Conversations develop camaraderie and connection. When you are curious to learn more, just show up and talk.  Show Links: Jeffbajorek.com Rethinkthewayyousell.com Christie on LinkedIn Thank You  Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter  or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com. 

On this episode of the Find My Catalyst Podcast, Mike is joined by Andrea Waltz. Andrea is the Co-Author of Go for No, and Co-Founder of Courage Crafters, Inc. In this episode, they discuss how yes is the destination, no is how you get there.  Key Takeaways: How do you think about no? Can you value a no? If so, how? Can you turn a no into a yes? How persistent should you be? Where does courage come in? How does fear play a role? Rejection affects everyone. Go for “no’s” in order to get to the yes. Use what you know to get better. Determine how to go about it differently. Getting “no’s” early seems to be a characteristic of top sales people. They want those out of their pipeline.  Give yourself permission to fail. No’s teach you things if you’re paying attention. Look around and assess where you are. Create a “no” awareness. Set a no goal. Have the courage to execute. A go for no moment is anytime you have the opportunity to ask. Show Links: Go For No Go For No book on Amazon Thank You  Please send lis

In this episode, Mike and Jody discuss the importance of having a process and knowing your approach.  Key Takeaways: Looping Process: Identify Engage Establish Objectives and Next Steps CTA (loop back to engage) *see it here* When you use a specific approach, you start to act as a professional. Have a process. Keep it super simple. Like any process, start with deconstructing. Start with the end in mind.  This episode is brought to you by the Catalyst Sale G.A.M.E. Plan. Learn more about it here. Have a question you would like us to answer or a topic you would like us to discuss in a future episode? Contact us: podcast@catalystsale.com www.catalystsale.com twitter Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send list

In this episode, Mike and Jody discuss the importance of knowing the what, who, why and how of your business.  Key Takeaways: In order to have a plan, you have to know your business. For your organization, create clarity around who we are and why we do what we do. 4 questions for clarity around your business: What problems do we solve? Who has those problems? Can be people or organizations. Why - related to the “who’s” also ask why is it important to us? How do we solve it? What makes us different, how do we deliver? If there’s a lot of confusion about how we do the things that we do inside the business, imagine how much confusion there is outside of your business. This episode is brought to you by the Catalyst Sale course, Demystify Sales. Learn more about it here. Have a question you would like us to answer or a topic you would like us to discuss in a future episode? Contact us: podcast@catalystsale.com www.catalystsale.com twitter Work With Catalyst Sale: Listen to our free resource (this podcast) a

In this episode, Mike is joined by Larry Long Jr. You don’t want to miss this motivating conversation.  Key Takeaways: It’s when you stretch yourself - that’s when you start to see growth, to feel growth. You live and you learn. There are so many learning lessons. Enjoy the journey. Make it an adventure and even a mis-adventure. I have learned the most through some of the downs. Be thinking about who you pass your learnings to. You can learn something from everyone. The beginners mind perspective can open our minds to things we forgot. We are lucky to be able to impact lives for the positive. Authentic relationships are key. Remember - a smile is contagious! Coaching Takes you to heights you never thought attainable Keeps you focused and intentional Holds you accountable If you are leading a team, all of your people will have a different “why.” Encourage yourself. Surround yourself with folks that are supporting you. It starts with you, but you can’t do it alone. Links: Larry on LinkedIn www.larrylongjr

In this episode, Mike and Jody discuss the importance of accountability to self and to your team as well as the difficulty that comes with accountability. Key Takeaways: Personal Accountability Have visual cues - whiteboard, checklist Digital cues - watch, ring, phone reminders Make use of some sort of dashboard It seems easier to make good on commitments to others but not on commitments to yourself. If I can’t do it myself, how can I expect others to do it? If you’re going to say something, embody it. Accountability and integrity go hand in hand. Give yourself grace about how you hold yourself accountable. Ask, “How can we as a team create an accountability network to hold each other accountable?” Accountability is tough. It is easy to find a way to justify things. Start by defining yourself as “I’m the type of person that _______. Be deliberate, have an accountability partner and go get the work done. This episode is brought to you by the Catalyst Sale G.A.M.E. Plan. Learn more about it here. Have a que

Dan John is the "Catalyst" that joins Mike this week.  They have a great discussion about movement, discipline and recovery.  Key Takeaways: Out think, out wit Be careful about who you follow Think about cost to benefit ratios A bad night’s sleep throws off your timing Training plus recovery equals progress Everyday, I want you to move better, feel better Ways to recover - meditate, recovery walks, sauna, water, protein, veggies 5 Key Movements Push - get your environment away from you. Press overhead Pull - embrace the environment. Horizontal row Hinge (i.e. Kettlebell Swing) Squat (i.e. Goblet Squat) Loaded Carry - add something to a carry. Examples: farmer walk, suitcase carry, prowler, heavy bags Show Links: danjohn.net Danjohnuniversity.com Use discount code ESPEN Thank You  Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter  or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products

On this episode of the Find My Catalyst Podcast, Mike is joined by MJ Patent. MJ is the Co-Founder and CEO of Alveo and the Co-Chair of the Phoenix chapter of Pavilion. They talk about revenue, strategy, sales & marketing, collaboration and more.   Key Takeaways: Strategy is a plan. A lot of companies miss out on working on the strategy because they want results today.  Aim for more opportunities and a higher revenue per client than the number of clicks generated. If we can be more effective with our time, that effectiveness should yield or lead to better results and more compensation. Be opportunistic with intention. Take time to review and create feedback loops. Mistakes are going to happen - it is what you take away from that experience that matters. Drive a culture where it is ok to fail, it is ok to reflect and where you are constantly learning. Don’t continue making a mistake just because you have spent a lot of time making it. Innovation and learning will happen with testing. Translate short-comin

On the first episode of 2022, Dan Pontefract joins Mike. They have a great discussion about the future of organizations and horizontal ignition.  Key Takeaways: We need to ask - “what can we do better to develop cross-functional skills?” Horizontal Ignition - create awareness, job shadow, understand where others in other job roles are coming from Horizontal ignition is a mindset. If looking to start the horizontal ignition concept in your organization, start in one unit and use the Tiger Team Concept. Be proactive We need to build bridges within organizations Organizations are made up of a culture of cultures. Build bridges between units so that we can know, empathize, respect and be compassionate about how other roles function. Show Links: Horizontal Ignition Article www.danpontefract.com Lead, Care, Win: How To Become A Leader Who Matters Thank You  Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter  or LinkedIn. This podcast is brought to you by