Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

My Catalyst this week is Casey Graham.  Casey is the Founder/CEO at Gravy and Author of The No B.S. Small Business Book.   What does it mean to be the best version of yourself - it may be something differet then you think.  From Visionary Arsonist to Owner's Intent, to The Inc. of you, we go pretty deep in this conversation.  Casey shares why leaders struggle with creating the environment where employees can share their intent, and what you can let go of, to get better. Leadership, mindset, perspective, communication - are just a couple of the topics we get into during the discussion. Show Links Connect with Casey The No BS Small Business Book Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

My Catalyst this week is Jen Igartua.  Jen is the CEO at Go Nimbly.  She and her team help SaaS companies drive revenue by creating a frictionless, human buying experience with RevOps. This is another one of those episodes that has a lot of range, and ends with some things you can start doing inside your organiztaion to reduce friction in the buying process with your customers. RevOps, plants, improv, enablement - what could be better. Show Links Jen on LinkedIn Go Nimbly Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

It's time to celebrate - episode 300 is here. Jody joins me to reflect on the past 299 episodes, why I will continue to invest in the podcast, and what's next. Show Links Improve velocity in your pipeline with Catalyst Sale process, tools, design, and methods. Coaching Catalyst Courses Catalyst Sale YouTube - Whiteboard Wednesdays Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

My Catalyst this week is Adam Vazquez.  Adam is the founder of Heard Media, and host of the Content is for Closers Podcast.  He is helping founders and creators tell their story through media. We discuss produuctizing your service, why podcasting is a great medium and how it is evolving, where to start when thinking about content, repurposing content, and considerations when thinking about audio vs video. Show Links Connect with Adam Follow Content is For Closers on Substack The Content is for Closers Podcast Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

My Catalyst this week is Breezy Beaumont - Head of Growth at Correlated. If you are wondering what PLG is, why it matters, and what should be thinking about when it comes to Product Led Growth - this episode is for you. Key Takeaways/Topics What is Product Led Growth 91% of SaaS companies are looking to invest more in PLG - impact on NRR & CAC PLG as a movement is putting things back in the hands of the enduser, the consumer. A PLG focus can help you align across the organization, product, sales, success, and marketing. There is a shift to cloud data warehouses - as a central source of data. It is important to have top level buy-in, all functions will feel it. The data tells the story.  Less of a gut feeling - because the data is there for you. True land and expand, while reducing churn. PLG is and it's impact is shifting how we think about sales, selling, and working with customers. Show Links Bi-Weekly - Product Led Revenue - Peer Discussion Breezy on LinkedIn Correlated Execute Better. Start getti

My Catalyst this week is Caron Heady. He is the Director of Health Services at Microsoft, and author of Salesman on Fire & Birth of a Salesman. We go deep into a number of topics including culture, leadership, building teams, building your business, process, focusing on the moment, and a couple of great movie quotes.  If you are interested in the value of process, finding your fuel, and a mistake most leaders make with how they use data, you'll enjoy this conversation. Show Links Connect with Carson Carson's website Podcast Episode with Mike Weinberg Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

This is a TEST - Decided to push a record an episode live on LinkedIn Live - responding to a recent question I received around - Getting over a bad year, and selling in uncertainty. Show Links Conducting Outreach Catalyst Sale Tactical Playlist Catalyst Sale Link Tree Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

Jen is the Chief Evangelist at Challenger™ and the Host of Winning the Challenger Sale Podcast. 38% of complex B2B purchase attempts end in "no decision" and involve ~11 customer stakeholders. How do you overcome status quo? We get into a number of topics in this discussion, including the Challenger Sale, a beginners mind approach, empathy, framing, and the comfort in saying I don't know. Show Links Connect with Jen Listen to the "Winning the Challenger Sale" podcast Challenger - 3 Things Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

My catalyst this week is Grant Hayzlett - he helps B2B/B2C orgs sell to state and local governments. State and local governments spend $4 trillion annually - if you are interested in learning more about B2G sales, selling into state and local governments, this conversation is for you. Connect with Grant On LinkedIn Via SLED sales Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

My catalyst this week is Morgan Ingram. Morgan is empowering the sales professional of the future.  He is the host of the 1UP Formula Podcast, and 3x LinkedIn Top Sales Voice. We talk about personal development, creativity, engaging with prospects, body language, mindset, and a number of other topics on this episode. Connect with Morgan. Morgan on LinkedIn Morgan on Instagram - @morganjingram Morgan on TikTok - @morganjingram Execute Better. Stop wasting resources, start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale

My catalyst on this episode is KC Cox.   KC is a marketing leader, fractional CMO, and all around great revenue focused marketer.  In today's episode we get into product market fit, and KC's series on the 4 F's of strong marketing.  Foundation Focus Fit Faith Connect with KC. KC Cox on LinkedIn Execute Better. Stop wasting resources, start getting the right things done, in the right order, and grow your business. Connect with Mike Mike Simmons Catalyst Sale

My Catalyst this week is Lee Salz.  We get pretty deep into what it means to "Sell Different" - and how you can do it in your organization and your territory. When salespeople aren’t winning deals at desired levels or volumes, executives turn to Lee B. Salz. Lee is a leading sales management strategist and founder of Sales Architects®. He has helped hundreds of companies, in various industries and sizes, create marketplace disruption – leading to explosive, profitable growth. Lee challenges executives to blast through the artificial barriers that impede their success. He is an entrepreneur, results-driven consultant, and dynamic keynote speaker. Clients say he has a gift for architecting sales success. He is an award-winning, bestselling author of six books including: “Sell Different!,” "Sales Differentiation,” and “Hire Right, Higher Profits.” He is also a columnist with the Business Journals, serves on the Sales Education Advisory Board, and is the Program Advisor to Kansas State University's Strategic Se

Lee Benson is my Catalyst on this episode. With more than 25 years of experience as a CEO, Lee understands the challenging tensions that exist between putting people first while remaining focused on performance.  Over the past 25 years Lee has founded 7 companies with exits ranging from a few million dollars to well into 9 figures. He has worked with hundreds of leadership teams in companies ranging in size from 4 employees to over 40,000 employees (both for-profit and nonprofit). In this conversation we discuss the MIND Methodology, developed by Lee and his team to help organizations gain clarity, maintain focus, and not let process become prioritized over what's "Most Important". Connect with Lee Lee Benson on LinkedIn The ETW website Max Your MIN Interested in discussing how you can create clarity and focus inside your organization, improve alignment, and "maximize your MIN"? - contact Mike via LinkedIn or the Catalyst Sale website. Connect with Mike Mike Simmons Catalyst Sale

This week - my catalyst is Tim Schurrer Tim knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made Simple—as COO alongside New York Times bestselling author Donald Miller. Before that Tim worked at TOMS as well as Apple Inc. He is the host of the Build a Winning Team podcast, where he offers listeners actionable advice as he interviews some of the top leaders in business. Tim lives in Nashville, Tennessee, with his wife, Katie, and their two kids. CONNECT WITH TIM http://SecretSocietyBook.com https://instagram.com/timschurrer/ http://linkedin.com/in/timschurrer/ https://twitter.com/timschurrer Listen to Tim's episode with Katie on the One Spark Solutions podcast - https://onespark.libsyn.com/discovering-the-secret-society-of-success-tim-schurrer This episode is brought to you by the Catalyst G.A.M.E Plan. Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter  or Lin

In this episode, Mike is joined by Coach Kurt Hines. If you are a coach, an athlete, a parent, a teacher or a leader, this episode is a must listen.  Key Takeaways: The process of building a successful team is a living, breathing organism. My passion for coaching is empowering as many people as I can. People want to know that they make a difference, that they would be missed if they didn’t show up. Life doesn’t happen to us, it happens for us. A huge key to success is loving your life. Be where your feet are. Find people that are passionate about life and spend time with them. Growth is painful but necessary. The world is overpopulated with people who are self proclaimed experts. There aren’t enough people who are passionate. We need more humble leaders.  We are all leaders. The questions are, who are we leading and where are we leading them? It’s our job as coaches to selflessly serve others. Getting players to know their worth as people gets me fired up. Sports build character when coaches intentionally te

Samantha McKenna joins me this week on the podcast. We talk about Sam's trademark - Show Me You Know Me™, authenticity, trust, transparency, being yourself, copywriting, and why 85% of copy should be written by someone else. Check out Sam and her team at SamSales.  Connect with Sam on LinkedIn See the #samshorts here You can make an impact through helping others. This episode is brought to you by the Catalyst G.A.M.E Plan.

Greg Head joins me this week on the podcast. We talk about connecting people, building networks, building business, and making an impact. There are people who can help you address the acute problem you are working through.  Greg's List - Phoenix Greg's List - Dallas Dallas Software Podcast GregHead.com PracticalFounders.com Greg on LinkedIn You can make an impact through helping others. This episode is brought to you by the Catalyst G.A.M.E Plan.

In this episode of The Find My Catalyst Podcast, Mike is joined by Andy Paul. They discuss Andy’s most recent book, Sell Without Selling Out. Key Takeaways: The average tenure of a CRO is roughly 1 year. Intellectual Humility = acknowledging, “I don’t know everything.” Our job as sellers is to go out and listen to the buyer. Sales cycles will shorten if you focus on the buyer. Sales is about compelling, not convincing. Humans react badly to being persuaded, we resist it. Make sales work for you by emphasizing what you are good at. Selling is a creative thing. As a leader, help people develop their unique selling methodology. Give generously to understand. Give in a way that helps the buyer achieve what is important to them. If we help the buyer get the things that are important to them, we get the things that are important to us. How to start finding your own way: Document the parts of the job that you enjoy. Document your weaknesses Experiment Show Links: Andypaul.com Andy on LinkedIn Thank You  Plea

In this episode, Mike is joined by Michelle Baker. This is a dynamic conversation that you don’t want to miss.  Key Takeaways: Most people want to know how they are doing and what their blindspots are. As a leader, your actions speak louder than words. If training isn’t integrated into the operation and culture, it’s not going to stick. When leaders are focused on the tasks required to manage and the results needed everyday, they aren’t necessarily taking the time to develop employees, therefore, you won’t see change. Everyday it’s priority and focus. You need buy-in from the very top - it must be a priority for the entire organization. If you can’t get your mind right first, it’s going to be really difficult to lead yourself much less other people. Morning Alignment: Journaling Meditation Move Find what works for you to calm your inner chaos. Try to get away from waking up and immediately checking social media, e-mail, etc… Authenticity is huge - to be able to say you are proud of yourself Calm leadershi

In this episode of The Find My Catalyst Podcast, Mike is joined by Glenn Pasch. They have an in depth conversation about podcasting, marketing and coaching.  Key Takeaways: Implementation is where people give up or struggle. Decision Making Struggles Time Moving too fast Things that have changed in marketing: It is constantly changing People now have access to everything Advertising your process is now important Humanize your business Communicate visually Bad footing won’t get better on its own Think about running your business like a sports team. There are a lot of people out there willing to help you. Show Links: Glenn on LinkedIn Glenn on Twitter You’re In Charge Podcast pcgdigital.com Thank You  Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter  or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.