Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

“I don't think content marketing and inbound are synonymous anymore. I think content marketing can support a whole lot more of the go to market than just top of funnel bringing leads inbound. I mean, they can touch sales enablement, customer marketing, field marketing, social media.” - Brooklin Nash   Brooklin Nash Brooklin Nash is the co-founder of Beam, a content marketing business committed to creating content that is not boring. He has nine years of experience in freelancing, content marketing, and go-to-market strategy.   In this episode you will learn: How content marketing can support more aspects of a go-to-market plan than just inbound marketing The importance of establishing processes for consistent workflow The benefits of outsourcing content marketing to an agency   Episode Resources: Brooklin on Linkedin @realBrookNash on Twitter Beamcontent.co Catch up on our last 3 episodes: Who's Your Mike with Kurt Wilkin Brand Evangelism, Self-Awareness and Clarity with Alexis Scott Community, Learning,

  "Most entrepreneurs are reactive with their hiring, but I'm more of a big picture guy. I want to have more of a strategy. So we've developed a strategic approach to recruiting, including assessing your existing team against a future state chart." - Kurt Wilkin   Kurt Wilkin Kurt Wilkin is the co-founder of HireBetter and author of Who's Your Mike? His book explores the characters entrepreneurs encounter in their journey to success.   In this episode you will learn: How a strategic approach to recruitment can help entrepreneurs solve tough hiring problems Why you should be wary of hiring people to be a “quick fix.” The potential pitfalls of promoting from within Episode Resources: Whosyourmike.com Who’s Your Mike Quiz HireBetter.com Kurt on Twitter Kurt on LinkedIn Catch up on our last 3 episodes: Brand Evangelism, Self-Awareness and Clarity with Alexis Scott Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr. Unlock Value with Customer Led Growth with Georgiana Laud

“While I am very aware of my blind spots and where I lack, I also beat myself up heavily for those blind spots instead of focusing on what I'm really great at.” - Alexis Scott Alexis Scott Since the recording of this podcast, Alexis founded The Fairy Job Mom. She is also a founding member of the Old Girls Club and a friend of Catalyst. She is a Brand Marketing Consultant, Talent Advocate and Career Connector. From being laid off to career pivoting multiple times, her experience in Corporate America has taught her that the greatest gift you can give yourself is the skills necessary to be Eternally Employable.  In this episode you will learn: How self-awareness can help you make career decisions The power of clarity in achieving your goals How understanding your unique abilities can drive growth for a company Episode Resources: Alexis on Linkedin TheFairyJobMom Alexis on Linktr.ee Catch up on our last 3 episodes: Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr. Unl

The Golf and Sales event is my Catalyst this week.  Jeff, Larry, and Scott join me to discuss community, learning, golf and sales. This episode is brought to you by Golf and Sales. A leadership and sales retreat for professionals who are working through tough challenges in leadership, sales, and growth. Show Links Golf and Sales Jeff on LinkedIn Larry on LinkedIn Scott on LinkedIn Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week is Georgiana Laudi. She is a marketing leader in the SaaS space, and is leading the Customer Led Growth charge. Gia joins me to discuss why we should forget the funnel, the keys to customer led growth, when research goes wrong & what to do about it, and designing for your customer. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links Forget the Funnel Georgiana on Twitter Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week was a recent Phoenix Cruise on Virgin. On this episode, Jody and I discuss the cruise, some lessons learned, and three workshops I can facilitate with your team. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com

My Catalyst this week is Leslie Greenwood. She is a community builder and evangelist. Leslie joins me to talk about communication, community, design, and buidling advocacy. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links thechiefevangelist.com   Leslie on LinkedIn   Course on Evangelist-Led Growth  https://maven.com/leslie-greenwood/evangelist-led-growth Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week is a Reflection & Focus. Reflecting on 2022, and sharing clarity of focus for 2023. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. What are your key reflections for 2022? Where will you focus in 2023? Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com

My Catalyst this week is a travel experience. This travel experience provides a great opportunity to reflect on how we plan, how we communicate, how we lead, how we design, and how we move forward. Red Teaming, Pre-mortems, post-mortems, and design - all have a place when leading and communicating through challenges. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week is Ravi Rajani. He is a master communicator that helps people find & leverage story that works. Ravi joins me to talk about communication, story, reflection, growth, and his ACORN framework. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links Ravi on LinkedIn Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week is Nick Capozzi. He is my go to when it comes to creating videos that draw people in. Nick joins me to talk about creating content, imposter syndrome, shooting better video, and why collaboration works in social. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links Nick on LinkedIn Nick on Twittter Go To Market This Week Social Social Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week is Todd Caponi.  Many people talk about transparency, Todd embodies it. Todd joins me to talk about his most recent book - The Transparent Sales Leader.  And, if you know Todd, you know we will get into some sales history, and practical application. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links Todd's Website Todd on LinkedIn The Transparency Sale on Amazon The Transparent Sales Leader - Kindle is just $2.99  Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My Catalyst this week is Larry Long Jr., and as usually he brings the energy.  If you are looking for a JOLT - look no further. Larry joins me to talk about his most recent book - JOLT. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links Larry Long Jr - on LinkedIn Buy the Book Here - JOLT Larry's Website Larry on Twitter Larry on Instagram Larry on YouTube Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".

My catalyst this week is Vince Fowler. Vince is a performance coach, an enabler of great things, and a friend. This week we get into a number of things that really piss us both of, and take some time to chat through what to do about it. We had a blast with this discussion. I hope you enjoy it as much as I did. Mike The Find My Catalyst podcast is brought to you by the GAME Plan - your simplified approach to goal setting, execution, and getting things done. Show Links Vince on LinkedIn Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com  

My Catalyst this week is Dale Dupree. We are going to go a bit off script and publish this as an unedited episode. Dale is a sales coach, trainer, and consultant. He is teaching sales teams to Rebel Against "Typical" Results., and he is Founder and CSO of The Sales Rebellion. We hit on a number of important topics, including creativity, innovation, leadership, risk, and observation. Show Links Dale on LinkedIn The Sales Rebellion Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

Darryl Praill is my Catalyst this week. Daryyl is the CMO at Agoropulse, top 10 SaaS brinding expert, top 50 social seller, and someone I'm excited to claim as a friend. If you are interested in sales and marketing alignmemnt, how this impacts the customer experience, common mistakes we continue to make, problem solving, the importance of team selling, and a couple of things you can do today to address the common challenges that continue to persist - this episdode is for you. We talk about groundhog day, lessons you can learn from a planning a wedding and how it applies to business, and 3 challengs that continue to persist. We get a little off track early in this one - you can listen to the background discussion, or fast forward to the 12 min mark - your choice. Show Links Darryl on LinkedIn Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

Cliff Simon is my Catalyst this week. Cliff is the Chief Revenue Officer at Carabiner Group, a full service Revenue Operations Agency. He is a strategic advisor, fractional revenue leader, and RevOps practitioner.  If you are interested in revenue operations, sales process, systems, data, and what's next in this space you will enjoy this discussion. We talk about RevOps, reporting structures, design, alignment, the history, and go pretty deep on the what, why, how, and what's next. "revops at its core is an executive function" - Cliff Simon Show Links Cliff on LinkedIn Carabiner Group Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

David Paul is my Catalyst this week. David is the Managing Director of DWP capital, an early stage growth equity firm that invests in vertical SaaS and tech-enabled services. If you are interested in investment, new to capital, understanding the various types of capital that are available, and the implication of going down one path or another you will enjoy this discussion.  We talk about the benefits of capital, investment, types of investment, risks, mistakes, the importance of alignment, and a number of other topics. Show Links David on LinkedIn David's Newsletter The Capital Stack Podcast Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

Kyle Poyar is my Catalyst this week. Kyle is an Operating Partner at OpenView Ventures, focused on SaaS revenue growth, specifically in the PLG (Product Led Growth) space. If you are interested in PLG, innovation, enabling your customers for success, designing for success, creating alignment across your organization and your customer base, you will enjoy this discussion.  We talk about the benefits of a PLG motion, the bluring of lines between the functional areas within organizations, and the positive impact this will have on customers. We also get into a couple of the common mistakes, and touch on a couple of areas where PLG may not make sense. Show Links Kyle on LinkedIn Kyle's Newsletter OpenView Ventures Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale

My Catalyst this week is Jason Vana.  Jason is the Founder/Head of Content at SHFT Agency. Jason shares his insight and experience on Brand, Brand Strategy, and Branding - and why it's important to understand the difference. We also get into a discussion on how leaders can get in the way of branding efforts, if they are not careful, and how you can avoid this trap. Branding, communication, leadership, asking the right questions, and the value of external resources - are just a couple of the topics we get into during the discussion. Show Links Jason on LinkedIn Shft Marketing Newsletter  Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game  Connect with Mike Mike Simmons Catalyst Sale