Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

"Every time I make a connection, I know that I'm making two people's days better." - Adam Pasch    In this episode you will learn: The key role relationship-building plays in bringing about productive sales and prosperous partnerships. How effective communication practices can pave the way to understanding and addressing your customer's difficulties. The benefits of utilizing personal networks for fostering trust and encouraging informed decision-making.   Adam Pasch Adam Pasch is a dynamic relationship builder with a keen understanding of the intricate complexities of the tech sales industry. Drawing on a decade of experience with the Department of Defense, Adam has developed a pragmatic approach to kick-starting problem solving — one that is rooted deeply in networking and leveraging meaningful relationships. He stresses the importance of playing the long game, prioritizing lasting connections over short-term targets. As a strategist who values relevance over relentless pursuit, Adam’s perspective provide

"Find a way to be above and beyond the status quo to accelerate your own performance." - Will Shaw   In this episode you will learn: Strategies to cultivate a mentality of unwavering resilience, aiding you to tackle life's ups and downs effectively. The value of individual and collective responsibility in boosting performance and productivity. That role adversity, process, accountability and guiding principles play in success in sports, business and life.   Will Shaw Will Shaw has brilliantly transitioned from his days as an NFL football player to the exciting world of entrepreneurship. Will's hard work and dedication, which were evident on the field, didn't end when he traded his jersey for a business suit. As the CEO of Better Agency, Will has demonstrated that the strategic thinking, teamwork, and resilience honed in sports can be leveraged for success in the business arena.   Episode Resources: Will Shaw on Twitter Will Shaw on LinkedIn   Catch up on our last 3 episodes: NSA Influence 2023 - key takea

"Speaking is an act of service. When you're around people who have a want to, and a desire to, serve. You can feel it in the energy that they give off. In the conversations that you have with them." - Mike Simmons I'm comming off the high of my first NSA Influence conference. You always remmember your first, and this was definitly an amazing experience. I'll share a couple of the lesson learned, some areas of focus in the near term, and a quick discussion with Todd Caponi. In this episode you will learn: Key takeaways from Influence 2023 3 questions that Mike is currently working through How Mike is applying the G.A.M.E. Plan to achieve his speaking goals. Episode Resources: Catalyst G.A.M.E. Plan Notebook Episode 311 with Todd Caponi Catch up on our last 3 episodes: Harnessing the Power of AI Tools with Dr. Lisa Palmer Boost Your Video Sales Skills with Chris Bogue Building Business Connections with Vincent Pugliese Connect With Us! Instagram YouTube Twitter LinkedIn www,findmycatalyst.com Please sha

“The thing that I really like to encourage people to do is to think of AI as a partner in your life, in your work, and not to think of it as the enemy.” - Dr. Lisa Palmer   Dr. Lisa Palmer Dr. Lisa Palmer is a proponent of emerging technology and an enthusiast in the field of artificial intelligence. She is passionate about harnessing the power of AI to propel the future of innovation and to break predicted patterns. Having completed her doctorate in AI, she dedicates her expertise to help individuals and businesses overcome their fears and apprehensions tied to this technology.    This episode will help you: Enhance your understanding of how Artificial Intelligence can work in tandem with human ingenuity to create unprecedented value. Tackle resistance and thrive on change in the dynamic tech environment. Bring clarity to the advantages of AI tools    Episode Resources: Lisa’s website Lisa on LinkedIn   Catch up on our last 3 episodes: Boost Your Video Sales Skills with Chris Bogue Building Business

“All communication, all storytelling, has some kind of rhythm to it.” - Chris Bogue Chris Bogue Chris Bogue is a dynamic go-to specialist when it comes to producing engaging video content that commands attention and drives viewers to take action. Chris's experience in television and working alongside successful content creators has gifted him invaluable knowledge on how to optimize video content for maximum engagement and impact.   In this episode you will learn: Start in the middle of a story to pique interest from the start. Utilize various sources of feedback for refining and elevating your content Create videos that not only inform but also entertain your audience.   Episode Resources: Chrisbogue.io Chris on LinkedIn Chris Sells His Soul on Spotify   Catch up on our last 3 episodes: Building Business Connections with Vincent Pugliese AIR: A Blueprint for Sales & Business Success Read This or Die with Ray Edwards   Connect With Us! Instagram YouTube Twitter LinkedIn www,findmycatalyst.com Please sha

“The doors that have opened, the opportunities that have happened, the stories that I get to tell, it all comes from the connections that I've been able to make and the people that have been so generous to open up worlds to me.” - Vincent Pugliese Vincent Pugliese Vincent Pugilese is a renowned entrepreneur and top-notch author, who has excelled in his field by tapping into the immense potential of focused networking. Vincent has gained immense experience in establishing meaningful connections with others to attain joint success. In his insightful book, The Wealth of Connection, Vincent shares valuable advice for solopreneurs and small business owners who aspire to build impactful relationships and succeed in their ventures.  In this episode you will learn: The vital elements of entrepreneurial accomplishment and business growth. How to unravel the blueprint to building a self-reliant income that propels your financial freedom. The importance of networking and cultivating meaningful relationships Episode Re

“When you're building a product or a business, for that matter, a business is just a business or a product is just a product until someone or something gives it meaning.” - Cassie Tucker AIR - Courting of a Legend This week, Cassie Tucker joins Mke to discuss key lessons from AIR, that apply to business, life, and sales. AIR, is the recent movie directed by Ben Affleck, that covers the courting of Michael Jordan into the NIKE brand. Cassie Tucker Cassie is a highly-regarded marketing strategist and branding expert, known for her innovative approach to helping entrepreneurs create meaningful connections with their customers. With years of experience working with emerging businesses, Cassie brings a wealth of knowledge on creating memorable brands that resonate with target audiences. A true believer in the power of storytelling, she understands the importance of crafting powerful narratives to drive sales and forge emotional connections with consumers. In this episode you will learn: The impact of an authentic

“Integrity becomes important to you when you realize it may be one of the last things you have any control over. We can be in integrity instantly when we own up to, and fess up to, where we really are, as opposed to where we want people to think we are mentally, emotionally, physically, financially.” - Ray Edwards   Ray Edwards Ray Edwards is a renowned copywriter and a friend. Ray's incredible journey of overcoming adversity and embracing life has been nothing short of inspiring. From redefining his identity to learning how to live the best possible life with Parkinson's, Ray has shown immense courage and resilience. He is the author of Read This or Die and How to Write Copy That Sells.    In this episode you will learn: How to master the PASTOR framework to enhance your writing and marketing skills. How cultivating integrity and positive self-talk for personal growth and success is vital. About Ray's experience with groundbreaking surgery for Parkinson's treatment.   Episode Resources: Read This or Die o

"We wanted to understand what were the key attributes within the employee that had the greatest impact on customer. Trust was one of them" - Tiffany Bova Tiffani Bova is a Growth Evenagilist at Salesforce and a 2x Author. She has over 30 years of experience in the technology industry, specializing in customer and employee experiences. Tiffani has led teams in various settings, from startups to Fortune 500 companies, and understands the importance of nurturing positive experiences for both customers and employees. She is the author of The Experience Mindset. In this episode you will learn: How to discover the significance of merging employee and customer experiences for mutual growth. How to declutter technological processes while enhancing data management. Foster a culture of innovation to propel your business beyond the competition.   Episode Resources:​ Tiffani on LinkedIn Tiffani on Twitter Tiffani on Instagram What’s Next Podcast The Experience MIndset   Catch up on our last 3 episodes: Building a Win

“Temporary failures carry lessons that we can then apply to what we're going off to do next. That's how we win.” Dan Bradley   Dan Bradley Dan Bradley made a name for himself in the entrepreneurial world after transitioning from the public sector into the private sector. As the CEO of CATI Striping and Coating, Dan has taken his company from a two-person operation to a growing team that's built on strong core values and a solid culture. With a background in the Air Force and unique insights into leadership and people management, Dan is the perfect person to discuss how to create a culture around core values and maintain them for entrepreneurial success.   In this episode you will learn: The key aspects of people management and team building for success. The method of instilling a culture guided by fundamental values and their maintenance. The connection between military experience and the skills needed for entrepreneurship and networking.   Episode Resources: Dan on LinkedIn Dan’s email - dbradley@catistrip

"If this hasn't convinced you to at least start watching playoff hockey, I've got nothing for you. But it's worth getting in and seeing the energy." Jacquelyn Nicholson   Jacquelyn Nicholson Jacquelyn is an expert in sales and a devoted hockey fan. Born and raised in Illinois, Jacquelyn has been cheering for the Chicago Blackhawks since she was a little girl. Over the years, she has attended numerous hockey games, including playoff matches, and has made it her mission to convert non-hockey fans into enthusiastic supporters. Jacquelyn's love for the sport has enabled her to connect with other sales professionals, creating a unique bond that transcends the world of sales. Her ability to merge her passion for hockey with her professional life has led to the formation of a tight-knit community of like-minded individuals.   In this episode you will learn: How to draw parallels between hockey strategies and sales techniques for improved performance. The powerful impact of team loyalty and leadership in achieving

“When you start deconstructing goals into smaller pieces, I think that most people realize that they actually are pretty goal oriented and can design for success.” -Mike Simmons   In this episode, you will: Get acquainted with the Catalyst Sale game plan system for streamlined goal setting and achievement. Discover how self-reflection and recognizing personal values and purpose contribute to your success. Understand the power of feedback and community dynamics for continuous growth and learning.   Episode Resources: Clearing Our Head Before Setting Goals Webinar Find My Catalyst Project Lab   Catch up on our last 3 episodes: Transform Your Life with Jerry Dugan’s Five F’s Approach to Intentional Living Unlocking Tech Opportunities with Corey Kossack The Power of Manifestation and Self-Awareness with Sharath Kuruganty   Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podca

“Take a step towards living the life you've always dreamed of without losing your faith or the family or your health or career in the process.” - Jerry Dugan Jerry Dugan Jerry Dugan is a passionate advocate for living life with intention and balance. As the author of "Beyond the Rut" and host of the podcast of the same name, Jerry has made it his mission to help individuals create a life they've always dreamed of without sacrificing their faith, family, health, or career. Drawing from his diverse experiences, including serving as a medic in the military and working in learning and development, Jerry brings a unique perspective to the conversation on personal growth. Join host Mike Simmons as he and Jerry discuss the importance of regularly evaluating life using the Five F's for intentional living.   In this episode you will learn: The value of joining coaching groups to enhance accountability and gain support. The significance of work-life balance and health in professional journeys. The Five F's method for

"We could do so much more with the talent we have if our minds could be open." - Corey Kossack   Corey Kossack Corey Kossack, the groundbreaking CEO of Aspireship, has made it his mission to help professionals transition into customer-facing tech roles. His insights on how to help individuals navigate the complex landscape of tech careers have earned him a reputation as a thought leader in the industry.    In this episode you will learn: How to get on the path to transition into customer-facing tech roles through Aspireship. The art of designing engaging learning experiences for career development. How embracing customer success drives better results in SaaS companies.   Episode Resources: Corey on LinkedIn Aspireship.com   Catch up on our last 3 episodes: The Power of Manifestation and Self-Awareness with Sharath Kuruganty Mastering Mental Resilience in Business with Paul Reilly Revolutionize Your B2B Marketing Strategy with Nelson Gilliat   Connect With Us! Instagram YouTube Twitter LinkedIn www.catal

“Manifestation is something I practice on a regular basis, and it's all about taking simple steps towards your goals with minimal expectations.” - Sharath Kuruganty Sharath Kuruganty Sharath Kuruganty, a founder and head of Community at Threado, is a startup enthusiast who has experienced the roller coaster journey of failures and successes. As the host of the Undefeated Underdogs podcast, he enjoys sharing his insights on the challenges founders face and the lessons he's learned along the way. With a strong belief in self-awareness and manifestation, Sharath has honed his skills to bounce back from setbacks and pivot towards better opportunities. In this episode you will learn: How using self-awareness, manifestation and gratitude can enhance your journey to success. How to turn setbacks into opportunities by learning from failures and pivoting towards promising avenues. That balancing ambition, detachment, and long-term strategies will strengthen your entrepreneurial mindset. Episode Resources: Sharath on

"Having that resilient mindset is so critical in moving forward." - Paul Reilly   Paul Reilly Paul Reilly is a renowned speaker, sales trainer, and author. He has dedicated his career to helping businesses and professionals excel through value-based competition. As the creator of the signature program Value Added Selling, Paul's mission is to assist companies in navigating difficult times and achieving greater profitability. In his latest book, Selling Through Tough Times, Paul combines his expertise in sales with mental resilience to provide invaluable guidance for entrepreneurs, salespeople, and business owners facing challenging circumstances.   In this episode you will learn:  The importance of developing mental toughness for driving prosperity in sales and business ventures. How to navigate adverse conditions with grounded optimism, conquering obstacles. The reason why having hope is critical when going through tough times   Episode Resources: Paul on LinkedIn Toughtimer.com   Catch Up On Our Last 3 Ep

“It's marketing's job to generate leads for sales and sales job is to help those buyers." - Nelson Gilliat   Nelson Gilliat Nelson Gilliat is a seasoned expert in B2B marketing and the founder of Marketing Led Growth, a company that champions the buyer-centric revenue model. With a keen understanding of modern buyer preferences and technology, Nelson has helped businesses adapt their sales and marketing strategies to better serve their customers. Nelson is also the host of the Buyer-Centric Revenue Model podcast, where he shares his insights and experiences with other marketing professionals, making him an influential voice in the B2B marketing world.   In this episode you will learn: The importance of mastering the art of a buyer-centric revenue model in B2B marketing.  How to strengthen the effectiveness of marketing to generate high-quality leads, customers, and user engagement.  How to bridge the gap between marketing and sales teams for a seamless, collaborative buying experience.   Episode Resources:

“A CRO is a holistic revenue leader. They are not a glorified sales leader. They own all of revenue and they have to be able to see the entire customer lifecycle from ultra top of funnel brand awareness into the marketing funnel, into the sales funnel, into the purchase point, through implementation, adoption, retention, expansion and advocacy. A great CRO owns this and understands it.” Mary Grothe  Guest Bio Mary Grothe is a multi-talented entrepreneur and the CEO of House of Revenue, specializing in the holistic diagnosis and resolution of complex revenue challenges. With a strong background in sales and marketing, Mary has successfully led teams in scaling businesses past their initial growth stages. As a three-time founder, she possesses extensive knowledge and experience in navigating the unique challenges that CEOs face. Mary is also the host of the thought-provoking Destination Remarkable podcast, where she shares her insights and wisdom to help businesses achieve their full potential. In this episode

“If you're a leader, I would highly, highly motivate you to look at narrative, strategic narrative, because your story is your strategy." Chris Watson Chris Watson, is an innovative entrepreneur and strategic narrative expert. Chris has a unique ability to create immersive experiences that leave lasting impressions. With a focus on disrupting the traditional event structure, Chris aims to create shared experiences that facilitate genuine connections. His passion for storytelling and the power of story listening drives his success in helping sales professionals create deeper connections with their audience. In this episode you will learn:  The importance of creating authentic connections with clients The importance of strategic narrative The importance of compelling your audience and your team to action   Episode Resources: Craft and Compel Chris Watson on LinkedIn   Catch up on our last 3 episodes: How I’ve Failed Unpacking Content Marketing with Brooklin Nash Who’s Your Mike with Kurt Wilkin   Connect With

"It's ok to fail. Pick yourself up, reflect and assess. Don't make the same mistake over and over again" In this episode you will learn: (list 3) My first PIP - the first and last time I was put on a performance improvement plan. Failure in Hiring & Firing - the first failure (failure to assess), led to the next failure (hiring too early, and the last failure (having to let folks go) Failure to Lead - specifically a failure to lead self, led to a failure to lead other. Episode Resources: The GAME Plan   Catch up on the last 3 episodes: Unpacking Content Marketing with Brooklin Nash Who’s Your Mike with Kurt Wilkin Brand Evangelism, Self-Awareness and Clarity with Alexis Scott   Connect With Us! Instagram YouTube Twitter LinkedIn www.catalystsale.com   Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.