Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

“Integrity becomes important to you when you realize it may be one of the last things you have any control over. We can be in integrity instantly when we own up to, and fess up to, where we really are, as opposed to where we want people to think we are mentally, emotionally, physically, financially.” - Ray Edwards   Ray Edwards Ray Edwards is a renowned copywriter and a friend. Ray's incredible journey of overcoming adversity and embracing life has been nothing short of inspiring. From redefining his identity to learning how to live the best possible life with Parkinson's, Ray has shown immense courage and resilience. He is the author of Read This or Die and How to Write Copy That Sells.    In this episode you will learn: How to master the PASTOR framework to enhance your writing and marketing skills. How cultivating integrity and positive self-talk for personal growth and success is vital. About Ray's experience with groundbreaking surgery for Parkinson's treatment.   Episode Resources: Read This or Die o