Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

“If you're a leader, I would highly, highly motivate you to look at narrative, strategic narrative, because your story is your strategy." Chris Watson Chris Watson, is an innovative entrepreneur and strategic narrative expert. Chris has a unique ability to create immersive experiences that leave lasting impressions. With a focus on disrupting the traditional event structure, Chris aims to create shared experiences that facilitate genuine connections. His passion for storytelling and the power of story listening drives his success in helping sales professionals create deeper connections with their audience. In this episode you will learn:  The importance of creating authentic connections with clients The importance of strategic narrative The importance of compelling your audience and your team to action   Episode Resources: Craft and Compel Chris Watson on LinkedIn   Catch up on our last 3 episodes: How I’ve Failed Unpacking Content Marketing with Brooklin Nash Who’s Your Mike with Kurt Wilkin   Connect With