Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

My Catalyst this week is Georgiana Laudi. She is a marketing leader in the SaaS space, and is leading the Customer Led Growth charge. Gia joins me to discuss why we should forget the funnel, the keys to customer led growth, when research goes wrong & what to do about it, and designing for your customer. This episode is brought to you by the Find My Catalyst - GAME Plan. for more information check out the links below. Show Links Forget the Funnel Georgiana on Twitter Find My Catalyst Links Mike on LinkedIn The GAME Plan Thank you - please send questions to podcast@catalystsale.com Please add your ratings and reviews via your favorite podcast player, and share the podcast with anyone you know who is looking for their "catalyst".