Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

In this episode of The Find My Catalyst Podcast, Mike is joined by John Morris. They have a dynamic conversation about creating culture, finding purpose and building a brand.  Key Takeaways: You have to have a defined set of core principles to fuel culture. In order to have a dynamic culture, you have to know who the individual people are. Put people in a position that rewards and recognition where they are going to feel comfortable. Understanding personality types helps you to coach instead of manage. Share wins on a regular basis. People like to see their name in lights but they would rather it be a green light than a red one. If we are really great coaches and managers and executives, why would we have a process in place and not recognize people for following that process? We have stopped finding joy. We don’t put enough time and effort into the joy of the process.  Immediate gratification is good, but it’s not sustained. There are two sides to building a brand Internal - if the internal is really good,