Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

In this episode, Mike and Jody discuss the importance of knowing the what, who, why and how of your business.  Key Takeaways: In order to have a plan, you have to know your business. For your organization, create clarity around who we are and why we do what we do. 4 questions for clarity around your business: What problems do we solve? Who has those problems? Can be people or organizations. Why - related to the “who’s” also ask why is it important to us? How do we solve it? What makes us different, how do we deliver? If there’s a lot of confusion about how we do the things that we do inside the business, imagine how much confusion there is outside of your business. This episode is brought to you by the Catalyst Sale course, Demystify Sales. Learn more about it here. Have a question you would like us to answer or a topic you would like us to discuss in a future episode? Contact us: podcast@catalystsale.com www.catalystsale.com twitter Work With Catalyst Sale: Listen to our free resource (this podcast) a