Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

On this episode of the Find My Catalyst Podcast, Mike is joined by Andrea Waltz. Andrea is the Co-Author of Go for No, and Co-Founder of Courage Crafters, Inc. In this episode, they discuss how yes is the destination, no is how you get there.  Key Takeaways: How do you think about no? Can you value a no? If so, how? Can you turn a no into a yes? How persistent should you be? Where does courage come in? How does fear play a role? Rejection affects everyone. Go for “no’s” in order to get to the yes. Use what you know to get better. Determine how to go about it differently. Getting “no’s” early seems to be a characteristic of top sales people. They want those out of their pipeline.  Give yourself permission to fail. No’s teach you things if you’re paying attention. Look around and assess where you are. Create a “no” awareness. Set a no goal. Have the courage to execute. A go for no moment is anytime you have the opportunity to ask. Show Links: Go For No Go For No book on Amazon Thank You  Please send lis