Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The Crm Sushi Podcast

Links Mentioned In The CRM Sushi Podcast Take The CRM Quiz: get a free 15-minute consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it. Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months GUEST INFO: Guest Site: https://www.simplii.net Guest LinkedIn: https://www.linkedin.com/company/simplii/ PODCAST INFO: Support The Sales Podcast: https://bit.ly/3JOJ6jC The CRM Sushi Podcast Website: https://www.thesaleswhisperer.com/crm-sushi Apple Podcasts: ht

The CRM Sushi Podcast showcases Reprise, the demo creation platform of your dreams—now a reality. Built for presales, sales, and marketing teams to win. CRMQuiz.com

Links Mentioned In The CRM Sushi Podcast Take The CRM Quiz: get a free 15-minute consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it. Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months GUEST INFO: Guest Site: https://www.11sight.com/ PODCAST INFO: Support The Sales Podcast: https://bit.ly/3JOJ6jC The CRM Sushi Podcast Website: https://www.thesaleswhisperer.com/crm-sushi Apple Podcasts: https://apple.co/3AUjTBc Vimeo Full Episodes SUPPORT &

Links Mentioned In The CRM Sushi Podcast Get your free trial of Sendspark and save 33% for three months with promo code SALESWHISPERER Sales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free 15-minute consultation with me Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, save on hotels, travel, car rentals, you name it. Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months GUEST INFO: Guest Site: https://www.sendspark.com Guest Twitter: https://twitter.com/sendspark Guest Facebook: https://

Get your 2-week free trial of Leadferno Took five days over email to try to buy a boat when it could've/should've been a 5-minute discussion SMS helps you convert lurkers to leads quickly High risk and high reward to build your own Text blasts are great for e-commerce Consumers like the two-way features of text, i.e., it's a utility Broke code in early 2021 Sept 2021 went to market "The Lead Box" is always visible for the consumer to engage Customize the buttons and the movement Channels Put the top conversions in front of the customer Go right to text Link out to any URL like your scheduling tool Click to call and track it Primary button Icon (he recommends including "Text" since it's a game changer!) Reporting Google Analytics Funnel Message with Facebook Messenger and Google Business Messages No broadcast SMS, purely one-to-one "Add to Contacts" Free 800 number Can port over landline Turn lurkers into leads." All, Unassigned, Me folders First-come, first-served by sales reps Transfer communicat

He was working a lot in WordPress and it was complex Too many weakest links In late 2019 he wanted to create a no-code WordPress infrastructure Create a funnel-builder inside WordPress and throw away the duct tape Still integrates with CRMs and payment integrators It's a journey of elimination Load quickly, launch quickly, work from day one Be cute and clever or you can be clear Can you build your entire business on just three tools? Gmail DropFunnels Zoom He solves his own problems! It's a journey of elimination." Funnels, Courses, Pipelines, Lead Quizzes Get paid: PayPal increases conversions between 2-10% Get paid in crypto SMS chat with leads Templates Import ClickFunnels pages Authority funnel—a one-pager with one call to action (Tony Robbins has "Get Tickets") Create Product 10-50% will take an order bump Add an upsell easily SMS included Reporting Split test one thing at a time Headline Graphics CTA Do SMS from a real phone number Own your own domain to control your domain reputation Page s

Make complex sales faster Not just one decision-maker Not just one sales call Your internal champion needs to be empowered to carry your key points Your internal champion is an expert in their problems Craft sales content that's guaranteed to close." Develop content around the buyer's own words Work as a team with the champion This helps you follow good practices Stay on track with good processes Conversation, intelligence, sales enablement Current processes are too manual and labor intensive Make it easy to follow more of a buyer-enablement focused process I rehabilitate salespeople and train their managers Most sales managers are massaging the reports their salespeople provide You need sales processes to scale Stages on Workspace Uses various plan templates Positive and Negative keywords Listens in real time to find the keywords and create content blocks Gong, Chorus, etc. help salesreps deliver the right pitch during the meeting Fluint helps capture content for the follow-up Invite Champion into the wor

Ecommerce Platform + Marketing Automation Everything You Need To Grow Your Business. Email, SMS, Mobile, Journeys and Ecommerce - We give you all the tools to scale and simplify the way you connect, market and sell to your customers! Unified platform, not "all-in-one" Volume email player Landing pages, surveys, etc. Bought a Shopify Plus competitor Bringing in additional e-commerce functionality (Nedo out of Australia) Email is still king Email deliverability is vital Data is king in email deliverability You need to look at email deliverability by ESP Pro and Enterprise Maropost customers have their own dedicated email deliverability expert Shared IPs hurt your email deliverability Google made changes that hurt email deliverability for a lot of customers It's not just about the send, the open, or the click When you transition to Maropost they warm your IP address for 30 days or so Maropost assists with your sends as well How to warm up your IP address Maropost looks at your domain reputation Maropost gives

What You'll Learn In This Episode of The CRM Sushi Podcast... Don't get CustomerHub if you want to pay for 22 tools instead of 3 Don't get CustomerHub if you want to pay for a bloated WordPress install Re-tooled CustomerHub in March 2021 It's a standalone platform It's simpler than WordPress More affordable than Kajabi Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast Start your free trial of CustomerHub

What You'll Learn In This Episode of The CRM Sushi Podcast... Nikolaus Kimla, founder of Pipeliner CRM Past guest on The Sales Podcast episode 439 The first and only CRM today in the SMB space that has the key account management embedded Three inner and three outer rings API Automatizer: sales and marketing automation is the key Backend Functions Activities Outer Project Engine Key Account Management Reporting Engine Analytics Engine Salesforce Automation Reduce the repetitive tasks No coding, just drag & drop  Worked for Apple in Europe Brought Apple to the universities in the 80s and had the first computer-to-computer networks Has spent four years to make the drag-n-drop features easy The typical salesperson needs to focus on leads and activities Multiple pipelines available View as a map overlay feature View as a list View in a compact form Drill down and see the hierarchy/org chart View as a bubble chart View deal velocity Great tool for both the hunter and farmer, i.e., account management s

What You'll Learn In This Episode of The CRM Sushi Podcast... HubSpot and Infusionsoft won't give you the type of reports EmailAnalytics gives This shows how your team is using email throughout the day Internal, prospecting, etc. 25-50% of the average professional's workday is spent inside their inbox Productivity tools can show you some reports, but they don't look at email inboxes like this Meant for managers of teams, i.e., sales, service, remote, etc. who need better insight as to how their teams are spending their time Who is over-worked? Who needs more work? Who are my fastest responders? How does this impact sales? {{cta('67ba3142-9b0c-40b0-9cc4-b83f67ff8c66','justifycenter')}} Just because you're an email admin doesn't mean you know what your people are up to 35-50% of all sales go to the vendor that responds first If you respond to a lead in under 60 minutes, your chances of closing the sale go up 700% The Hawthorne effect refers to a type of reactivity in which individuals modify an aspect of th

What You'll Learn In This Episode of The CRM Sushi Podcast... Get 30-40-50% open rates with your email Are you sending the right emails to the right people? The Health Check currently works with ActiveCampaign, HubSpot, Infusionsoft by Keap, Keap, Mailchimp, ConstantContact, CampaignMonitor and Send In Blue. Related Posts Ontraport email deliverability expert shares how to do email right ActiveCampaign email deliverability expert shares how to get your emails opened Watch Previous Episodes of The CRM Sushi Podcast

What You'll Learn In This Episode of The CRM Sushi Podcast... 11 years and continue growing The phone still makes sales It's a power dialer Simple CRM (not like Salesforce) Upload spreadsheets or pull them in via an API Create a lead stream Works in the U.S. and Canada Typical customers are 5-10 seats but they scale from 1 to 100's It can be outbound cold calls, recruiting, mortgage, real estate, financial services Clients are switching from paper, some are using Excel/Google Sheet, some are switching from CRMs, and some use them to integrate with Salesforce, HubSpot, or Zoho If you're making at least five calls at a time, PhoneBurner makes sense Voicemail, email, and texting See 2x to 4x increase BCC back to Salesforce, sync with HubSpot Zapier, PieSync, etc. PhoneBurner is dialing one-on-one, click to leave a voicemail Multi-media, multi-step is the key Great, live phone support 12 hours a day, five days a week Phone scripts Customize your playbooks It's not a predictive dialer so there are no delays Unlim

What You'll Learn In This Episode of The CRM Sushi Podcast... Action-based lead management system Selling is a process Actions must be performed at the right time 11,000 users Lead view Pipeline with multiple-pipeline view Create leads via API, email, business card scanner, Zapier, native integrations with other platforms Lead Clipper can import contacts from LinkedIn or contact from any person you see online To do or Standby Set reminders Set action, ie. SMS, Call, Meeting, E-mail, send quote It will send you a reminder Won/Lost Edit contact records quickly Log activity Collaborate with your team by "@" them Customize the list of activities Disposition each outreach quickly Tag your leads Source Product/Service Loss reason Upsell opportunity Add attachments Call or email right from the contact (opens Gmail) Scripts to be used by your team (like HubSpot Templates and Sequences) Prospect qualification guideline (like HubSpot Playbook) Pros, Cons, etc. Integrate with quoting and invoicing tools Cold p

What You'll Learn In This Episode of The CRM Sushi Podcast... Not quite the "voodoo" of Custom Audiences Started because as a startup he was low on funds and low on lead lists Be selective with your lead generation and outreach Create your Buyer Personas Your product roadmap, etc. flows from that You're usually targeting smaller businesses that may be hard to identify Buy a list or run ads...both can be expensive LinkedIn gives you a great starting point, but you still have to do the search 10x your B2B lead generation No need to run ads All search engines help you search "the world," but Linkdra helps you search just LinkedIn Targeted search to directly reach your ideal prospects Go from cold to warm leads by activating your LinkedIn Use their Live Search for LinkedIn Easy prospecting with LinkedIn Search Deep Connect to Convert Action Connects Safe by Design No plugins No extensions Use your regular browser Get 4x more responses with preview cards Setup Card Share Link Fill your CRM automatically

What You'll Learn In This Episode of The CRM Sushi Podcast... Sales enablement is getting the right internal marketing content into the hands of your salespeople so they can get that to their hot prospects in order to move the sale along the pipeline Make sellers more effective It's hard to get face-to-face today Zoom meetings can only get you so far Content and conversations close deals Make your content more engaging Content should be consumed, not scrolled through Immerse your prospects into your content like a movie or a game Interactive content is more than dynamic content The medium is the message  Your prospects can self-direct how they consume Micro-app for rapid development Live app to import existing presentations into their format Merges and renders both PowerPoint and Google Presentations seamlessly Authoring tools are not engaging Make your presentations engaging Features both standalone and integrations with CRMs like HubSpot Track deal stages, top sales reps, and accelerate sales Gain visibili

What You'll Learn In This Episode of The CRM Sushi Podcast... Virtual IT Lab Provider Replicate a computer system Demonstrate your solution Remove the need for the physical device Sales demos Training Customers Staff Buyers are... Critical Smart Busy Distracted  Let buyers get hands-on and test what's relevant to them Replicate at scale Do multiple demos with ease Manage large sales teams effectively Internal and client training Set policies for timing (start/stop) Password protect Maximum students Isolate the sandbox from a production environment Do Sales Enablement for real! Train channel partners

What You'll Learn In This Episode of The CRM Sushi Podcast... Not always easy to invent and design says Jeroen Corthout, CEO Likes building things for that sense of ownership April 2014 had the idea Had to find a good name: SalesFlare Less work, more sales. A simple yet powerful CRM for small businesses selling B2B. Didn't think about building a CRM CRMs are broken They take a lot of work to use People don't like Salesforce It's not built for follow-up It's not built for the end-user Salesforce is built for management Most CRMs require data duplication Email Phone Calendar He had a business intelligence business He wanted a system to help him stay up to date instead of keeping the system up to date Saw how MailChimp worked and provided feedback and it was interesting Liked how marketers could measure everything but salespeople couldn't do it easily Bigger companies weren't interested because they thought it was two databases SMB users are looking for a practical CRM It can replace Salesforce and Microsoft

What You'll Learn In This Episode of The CRM Sushi Podcast... Sales engagement with a B2B database rolled into one platform All data is B2B email Helps you find great leads 44% of salespeople only follow-up once Autoklose helps you automate your follow-up with qualified leads InfoUSA or Discover.org Connects to your own ESP—GMail, Outlook—and sends on your behalf 150-250 per day is his recommended sweet spot for outreach They allow up to 500 per day Run many different campaigns that run automatically and stops automatically when the prospect replies Dashboard updates every 5 minutes Four simple steps to launch a Campaign He includes weekends when he's reaching out to C-Level executives but not managers Cold outreach cadence of 3-4 days is good in the beginning Scans email for SPAM content Embed video with Vidyard Sequence stops when actions are taken A/B split test Everything is BCC'd back to your CRM so it's tracked Send short emails of 50-75 words Personalization is key They are Google-approved by passing

What You'll Learn In This Episode of The CRM Sushi Podcast... SEO vs. SEM vs. SEA Search engine optimization Search engine marketing Search engine advertising (a little more straightforward) Content is still king in SEO SEO is not dead 11 years with 800+ staff in the company Online visibility management & content marketing platform 2 tools in 2008 42+ tools now SEO Content Advertising Competitive Research Social Media Sales, BizDev, & Affiliate Teams Menu Competitive Intelligence Add-On Advertising Content and PR Social Media Management Competitive Intelligence Add-On Traffic Analytics Market Explorer Market Explorer (Start here) Game Changers Established Players Leaders Niche Players Share of Visits Create a Custom Market Traffic Analytics Focus on a top competitor Traffic Sources Referral Search Top Pages See the top pages of your competitors Search for "cart" or similar phrases for e-commerce sites to see how they are converting Geographic Distribution Destination Sites Subdo