Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The Crm Sushi Podcast

What You'll Learn In This Episode of The CRM Sushi Podcast... Sales engagement with a B2B database rolled into one platform All data is B2B email Helps you find great leads 44% of salespeople only follow-up once Autoklose helps you automate your follow-up with qualified leads InfoUSA or Discover.org Connects to your own ESP—GMail, Outlook—and sends on your behalf 150-250 per day is his recommended sweet spot for outreach They allow up to 500 per day Run many different campaigns that run automatically and stops automatically when the prospect replies Dashboard updates every 5 minutes Four simple steps to launch a Campaign He includes weekends when he's reaching out to C-Level executives but not managers Cold outreach cadence of 3-4 days is good in the beginning Scans email for SPAM content Embed video with Vidyard Sequence stops when actions are taken A/B split test Everything is BCC'd back to your CRM so it's tracked Send short emails of 50-75 words Personalization is key They are Google-approved by passing