Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The Crm Sushi Podcast

What You'll Learn In This Episode of The CRM Sushi Podcast... Not always easy to invent and design says Jeroen Corthout, CEO Likes building things for that sense of ownership April 2014 had the idea Had to find a good name: SalesFlare Less work, more sales. A simple yet powerful CRM for small businesses selling B2B. Didn't think about building a CRM CRMs are broken They take a lot of work to use People don't like Salesforce It's not built for follow-up It's not built for the end-user Salesforce is built for management Most CRMs require data duplication Email Phone Calendar He had a business intelligence business He wanted a system to help him stay up to date instead of keeping the system up to date Saw how MailChimp worked and provided feedback and it was interesting Liked how marketers could measure everything but salespeople couldn't do it easily Bigger companies weren't interested because they thought it was two databases SMB users are looking for a practical CRM It can replace Salesforce and Microsoft