Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® Hosts The Crm Sushi Podcast

What You'll Learn In This Episode of The CRM Sushi Podcast... SEO vs. SEM vs. SEA Search engine optimization Search engine marketing Search engine advertising (a little more straightforward) Content is still king in SEO SEO is not dead 11 years with 800+ staff in the company Online visibility management & content marketing platform 2 tools in 2008 42+ tools now SEO Content Advertising Competitive Research Social Media Sales, BizDev, & Affiliate Teams Menu Competitive Intelligence Add-On Advertising Content and PR Social Media Management Competitive Intelligence Add-On Traffic Analytics Market Explorer Market Explorer (Start here) Game Changers Established Players Leaders Niche Players Share of Visits Create a Custom Market Traffic Analytics Focus on a top competitor Traffic Sources Referral Search Top Pages See the top pages of your competitors Search for "cart" or similar phrases for e-commerce sites to see how they are converting Geographic Distribution Destination Sites Subdo