Speaking Your Brand With Carol Cox | Women Entrepreneurs | Public Speaking | Communications And Media | Presentations | Tedx

Do you know that one of the most powerful elements of your presentations is showcasing your own framework? Having your own framework differentiates you from others - you’re building your thought leadership and intellectual property. Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations. A framework helps your audience to remember you and your content - it also helps you to remember your own content! This applies to lead generation presentations, thought leadership talks, and keynotes - and how you use a framework will depend on the type of talk you’re giving.   In this episode, you'll learn: What makes a good framework The process I use when I create new frameworks How I use frameworks in my presentations and webinars The steps you can take to start creating your own framework Tips on what *not* to do when creating your framework Lots of examples to guide and inspire you  Join our T

If you already have a framework that you use in your business and presentations, you will get some new ideas in this conversation on ways to use your framework. If you don’t already have your own framework, you’ll be inspired to create one! My guest is Amber De La Garza, the Productivity Specialist. Amber has a unique framework she developed about 4 years ago that has been paying dividends ever since. Frameworks usually reflect the work you do with your clients to get them from results. Frameworks can also be representative of your overall approach to problem solving or innovation.  Frameworks can oftentimes be represented as an acronym (such as our V.O.I.C.E. thought leadership model), an alliteration (the 3 C’s of…), a metaphor, or a visual shape (think Maslow’s hierarchy of needs or our Signature Talk Canvas®).  In this episode, Amber and I talk about: What her framework is and why she developed it in the first place How her framework evolved The many ways Amber uses her framework in her business, includi

You won't want to miss this powerhouse panel of women in STEM sharing how they use their voices to advocate for change and build their thought leadership. Whether you're a woman in a STEM field or not, does it sometimes feel like you struggle to stand out, get your ideas heard, and have a bigger impact with the work you do? You have all the credentials and plenty of ideas, but perhaps you struggle with imposter syndrome and how to be seen in a crowded space? This can be common for women in male-dominated industries. But it’s so important to find a way to use your voice and build your thought leadership to create the impact you want and that the world needs. Join our lead speaking coach Diane Diaz for a live conversation with these 4 incredible women: Michelle Taylor, a recent graduate of our Thought Leader Academy, is a global supply chain executive with 28 years experience & achievements with large OEM manufacturing companies and an independent board director and public speaker. Dianna Deeney, also a gra

Hi, I’m popping into your podcast feed to invite you to a brand new free live training I’m hosting on Wednesday, October 12 all about frameworks. I’m going to share with you How to Create Your Own Framework to Set Yourself Apart as a Speaker & Thought Leader. Go to https://www.speakingyourbrand.com/training and register today. Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations. Having your own framework differentiates you from others - you’re building your thought leadership and intellectual property. A framework helps your audience to remember you and your content - it also helps you to remember your own content! This applies to lead generation presentations, thought leadership talks, and keynotes. You'll learn: What a framework is The process I use when I create new frameworks in SYB How I use frameworks in my presentations and webinars The steps you can take to start creating

How do you integrate your story into your talk and message? Which story should you choose? This is one of the main areas we work on with our clients in our Thought Leader Academy. Your personal story is one of the essential ingredients for your thought leadership and for your talks, whether you’re delivering a lead generation presentation, a keynote, or a TEDx talk. Join me and our coaches Diane Diaz and Joy Spencer as we talk about: Frameworks you can use to integrate your story The 3 essential ingredients a great story needs Examples from our own talks and from women we’ve worked with About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by two of our coaches, Diane Diaz and Joy Spencer. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's s

On the podcast this month, we’re exploring different ways you can channel using your voice and building your thought leadership platform. In this episode, we’re diving into the impact and legacy you can have by writing op-eds. Did you know that most op-eds are only 650-850 words in length? You can do this! My guest is Princella Talley, who is a writer and speaker. In 2020, she was selected as a Public Voices Fellow of the OpEd Project and the Yale Program on Climate Change Communication. Princella and I talk about: The purpose of op-eds and why you would want to write one How Princella got into writing op-eds The elements that go into a good op-ed Two impactful op-eds she has written and the power of vulnerability and truth telling Handling backlash, sexism, and racism as a woman with a public voice What The OpEd Project is About My Guest: Princella Talley dived headfirst into her craft at age six when she would clip images out of magazines and paste them into her notebook as inspiration to create new sto

On the podcast this month, we’re exploring different ways you can channel using your voice. Last week, we talked about building your personal brand. Next week, we’re going to focus on the impact you can have by writing op-eds for newspapers and magazines. In this episode, we’re taking a look at creating and leading a community-based non-profit as a way to amplify your thought leadership. My guest is Arlene Blake, who’s the founder of Women on the Rise, a 501(c)3 organization based in Orlando, Florida.  Arlene has built an incredible community, so I invited her to come on the podcast to share what she’s learned. Arlene and I talk about: Why she started her non-profit organization Women on the Rise The power of vulnerability and sharing personal stories to build trust and community The biggest leadership lessons Arlene has learned What Arlene looks for in the speakers she invites for her events, including where she finds them About My Guest: Bringing over two decades of excellence in key leadership position

I hit the “easy” button earlier this year. I say this not as an excuse but as a wake-up call for myself. It was May of this year and we had an incredible group of women join our Thought Leader Academy - and I couldn’t help but notice that almost all of them looked like me (white). This is in no way to discount how much I’ve enjoyed having each of them in the program, seeing their progress, and being incredibly proud and excited to see how they’re going to make positive changes in their communities and industries. And yet I also recognized that something was lost by not having a diversity of races and backgrounds in our program because I know how much we learn from each other’s experiences, perspectives, and ideas. At our team meeting that month, our executive assistant Solita Roberts pointed this out. I knew without reservation that I was responsible for this. I wanted to make sure I was doing what I should be doing to provide an inclusive and welcoming environment and to show up in the places where the women

We’re continuing our podcast theme for this quarter on “Wealth” with this episode on the true value of your personal brand. You’ve most likely heard about the importance of understanding your personal brand and how you’re perceived by others. Your personal brand stays with you no matter if you change jobs, businesses, careers, or industries. The power of your personal brand is that you *can* shape it. My guest is Monique Bryan, who runs a successful personal brand consultancy that helps established professionals amplify their industry credibility and use their personal brand and visual online presence to become an in-demand business leader.  Even if you think you know a lot about personal branding, you will learn something new in this conversation (I know I did!). Monique and I talk about: How she got started in the fashion business and the pivot she made Her philosophy of “build it backwards” when thinking about your personal brand Cultivating relationships, assets, and legacy Cleaning up your digital house

This quarter on the podcast we’re focused on the theme of “Wealth.”  We’ve talked about how to go from commodity speaker to thought leader (last week’s episode 291) to generating more leads from your presentations (on-air coaching call episode 290) to increasing your speaker fees (episode 289) to using our framework to create a signature talk for both impact and income (episode 288). Today we’re focusing on the wealth of your relationships. After all, your net worth is in your net work. If I think about many of the speaking invitations I’ve received over my career, the vast majority came from my network. This episode is to help you think and plan more intentionally and proactively about building and nurturing relationships in your industry and with other speakers and event organizers. My guests are Colleen O’Mara and Jessie Nagel, who are co-founders of Hype, a PR, social, and branding agency based in Los Angeles, that they started 25 years ago (so impressive!). As you’ll hear in this episode, I invited Colle

If I take a look at your slide deck or presentation outline and I can’t tell that the content is yours (vs. another speaker on your topic), you’re in danger of being a commodity speaker. Commodity speakers are undifferentiated and interchangeable. This means that, as a commodity speaker, it will be harder for you to attract higher-profile speaking engagements, raise your speaking fees, and generate quality leads at your presentations.  As more conferences, groups, and associations are returning to in-person events, they need speakers who can deliver engaging content and present ideas that get them to think differently, not speakers who share the same-old stuff their audiences have heard on countless trainings over the past few years. As a thought leader, you will have a much bigger impact on your audiences and your speaking will be an effective marketing channel and revenue stream in your business. How do you know if you’re in the commodity speaker category? What can you do to position yourself as a thought l

One of the best reasons to be a speaker is to increase brand awareness for your business and to generate leads and clients. Especially as social media gets noisier and the algorithms make it harder for our content to be seen, being a speaker standing in front of an audience (whether in person or virtually), with the built-in credibility and authority and attention that comes from that, is an incredible opportunity to connect with potential clients and take them to the next step on their buying journey with you. However, what I see happen a lot is that speakers provide too much content, especially too much training, in their lead generation presentations, which makes it less likely that they will get the leads they want. This episode is an on-air coaching call with one of our Thought Leader Academy clients, Monica Young, as she pivots from training content to thought leadership in her presentations. You’ll hear us talk through: Pinpointing her offer and ideal client Using our Signature Talk Canvas® framework

We have a new free LIVE training happening on Tuesday, August 16! Register today for free at  https://www.speakingyourbrand.com/training/. If I take a look at your slide deck or presentation outline and I can’t tell that the content is yours (vs. another speaker on your topic), you’re in danger of being a commodity speaker. Commodity speakers are undifferentiated and interchangeable. It will be harder for you to attract higher-profile speaking engagements, raise your speaking fees, and generate quality leads at your presentations. What you want instead is for your content to position you as a thought leader. You will have a much bigger impact on your audiences and your speaking will be an effective marketing channel and revenue stream in your business.  How do you know if you’re in the commodity speaker category? What can you do to position yourself as a thought leader? Attend our free live training on "Speaking for Income & Impact: The 3 Key Elements You Need (and What’s Getting In Your Way) to Go from C

If you’ve been getting speaking requests, but they’re free or low paid, or you’ve been charging the same amount for a while and aren’t sure if (and how) to raise your speaker fees, tune in to this episode. I share 3 reasons you *should* increase your speaking fee and how to confidently do so. I also go through specific dollar amounts of what you could be charging based on where you’re at in your speaking journey. Finally, I talk about reasons why you may decide to speak for free and specific things you can do to make sure you’re getting maximum value from those speaking engagements. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change exist

Do you sometimes sit down to create a new presentation and stare at a blank document or slide deck, not sure where to start or you feel like you have so many ideas you don’t know which to include? Or perhaps you’ve been delivering your presentations for a while and they’re not quite as effective as they could be for lead generation? Or perhaps you want to put more of your thought leadership and personal stories in your presentations but aren’t sure how to do that? This is why I created the Signature Talk Canvas® framework. I use it for my own presentations and we use it with our clients in VIP Days and in our Thought Leader Academy. It works for any topic in any industry. Our framework is a proven, repeatable process that works - so much so that it’s led to tens of thousands of dollars (at least) in clients from lead generation talks I’ve given plus all the leads and sales our clients have received from their presentations. It’s also led to highly successful TEDx and keynote talks. In this episode, I describe

What can you expect when you work with a speaking coach? What are the outcomes and results you get? In last week’s episode, we talked about what a public speaking coach does and when you need one. In this episode, I talk with one of our Thought Leader Academy grads, Dianna Deeney, on why she decided to invest in a speaking coach, including: What attracted her to thought leadership for her business Why public speaking wasn’t on her radar until after she joined our program The tangible results she’s seen so far, both personally and professionally What surprised her about adding storytelling and performance aspects to her presentations About My Guest: Dianna Deeney is the host of the Quality during Design Podcast and is the founder of Quality during Design. She coaches product development engineers about awareness and use of quality and reliability methods during the design development process. She is an engineer, a senior quality professional, and an active member of ASQ holding certificates as a CQE, CRE,

What exactly do we do as speaking coaches when we work with our clients? When is the right time for you to work with a speaking coach? In this episode, Diane Diaz, our lead speaking coach, and I talk about: Different types of business and speciality coaches When and why we’ve hired coaches ourselves The purpose of hiring a coach What we do as speaking coaches Some trigger points for when you could benefit from working with a speaking coach About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

What kind of speaker are you? How would you describe your style? I’ve always told our clients that we don’t want to fit you into some type of “speaker mold” that doesn’t feel natural to you. Instead, I encourage you to take your natural speaking strengths and amplify them. This also means adding to your speaking toolkit by taking some of the elements that other speaking styles have and making them your own. I’ve been thinking a lot about this since we held our in-person client retreat speaking intensive a few months ago.  It was fun to see a variety of speaking styles of our clients as they practiced on stage and to realize that each one brought something different and also what they wanted to improve. I’ve identified 4 speaker archetypes that I’m going to talk about in this episode, including what each has as their natural strengths along with areas to develop.  Find out your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/.  You’ll discover where you shine as a speaker al

Have you ever felt like you have a bunch of ideas and you’re not sure how they’re connected and how to get them into one message? You are not alone! Most of us struggle with this because we’re too close to our own ideas, expertise, and stories. Our guest, Cindy Rowe, owns a marketing agency that works with small businesses. Cindy also has a passion for speaking and for spreading her message around kindness. Cindy joined our Thought Leader Academy in March and worked with our lead speaking coach Diane Diaz in a VIP Day to create her signature talk. In this episode, Diane and Cindy talk about: What led Cindy to her thought leadership message and how it connects to her story The process that Diane and Cindy went through to incorporate Cindy’s story into her keynote The types of speaking engagements Cindy most enjoys doing Why Cindy joined our Thought Leader Academy and what her experience has been About My Guest: Cindy Rowe is an Entrepreneur, Mom and Kindness Spreader. Enduring a series of challenges, she w

If you’re going to be speaking at an in-person conference, this episode has some excellent tips on how you can exceed expectations as a speaker to make it a win-win-win for you, the audience, and the event organizer. Our guest is Jill Janecke, who is a mental health counselor and has opened and operates 15 offices in South Dakota. Last year, Jill decided to host a conference for women around mental and brain health and recently held it for a second time. As the organizer, Jill delivered a keynote address and joined our Thought Leader Academy to develop it with our lead speaking coach Diane Diaz. In this episode, Diane and Jill talk about: What Jill does in her business and why she decided to create her own conference What it's like to speak at her own event vs. someone else's event The importance of practicing and envisioning your audience As an event organizer, suggestions Jill has for speakers Why Jill joined our Thought Leader Academy and what her experience has been Get our free thought leadership wor