Speaking Your Brand With Carol Cox | Women Entrepreneurs | Public Speaking | Communications And Media | Presentations | Tedx

Shelli Warren of SheConnex spent 25 years as an executive leader and trainer at a Fortune 500 company and is now a success coach helping other women launch their own encore careers as entrepreneurs. I met Shelli through the mastermind we’re currently in together and have been so impressed with her wisdom and her fierce advocacy for women. Shelli is particularly good at creating local events to connect women with each other. In this episode, Shelli and I strategize ways she can leverage podcasts as well as local speaking engagements and events to build her following and get more clients. We talk about: Shelli’s career and why she decided to leave and start her own business The differences Shelli has seen between men and women getting promoted How Shelli helps her clients see the skills they have as transferable and marketable Shelli’s focus on local clients and speaking engagements Why Shelli should branch out from speaking to all women’s groups to co-ed groups too Shelli’s two different client avatars but th

Go behind the scenes as I deconstruct the key elements of the presentation I recently gave at Podfest Multimedia Expo, which is a podcasting conference. I do the speech for you (it's less than 7 minutes) and then I deep dive into why I chose this topic, explain the structure I used, and describe how and why I connected the opening and closing. You'll learn about 3-act structure, the rule of 3, using humor and inspiration, and the call back. The presentation I gave is called a Pecha Kucha talk. The format for a Pecha Kucha is 20 slides x 20 seconds each (so the entire presentation is only 6 minutes and 40 seconds). The title of the presentation is "Zebras, Chameleons, and Peacocks: Speaking Your Brand in Our New Media Age." Which are you? Which should you be? (You may be surprised!) You can view the slides and get the free PDF on the show notes page at https://www.speakingyourbrand.com/podfest-pecha-kucha-presentation/. Let me know if you found this episode useful and I'll do more of them in the future. Final

Diane Diaz is the founder of The Brand Teacher and a self-described brand geek. She worked in the corporate world for 15 years doing marketing and branding and now teaches branding classes at the same university where I teach, which is how I met Diane 8 years ago. Diane has been doing speaking engagements during the past year at local networking groups and is now ready to take her speaking to the next level. In this episode, Diane and I strategize about how she - and you - can do that. We talk about: How branding is different from marketing How Diane helps people understand what their brand says about them The speaking engagements Diane did in her first year in business Applying lean startup methodology to speaking The results she got and the lessons she learned What Diane is looking to do with speaking in her second year in business Finding speaking engagements that fit with her target clients Ideas for revenue streams from speaking Links: You can connect with Diane on her website at http://www.thebrandtea

Heather Ryan looks like an elementary school teacher, but for 14 years she served as a Special Agent with NCIS (no wonder she was so effective under cover and as an interrogator!). Now, she teaches effective safety techniques for women and offers innovative prevention education for men, from college campuses to organizations and corporations. Heather has a book called “Special Agent Mom” coming out soon, with stories from her days as an agent plus safety tips. I first met Heather in a mastermind we were in together in the fall of 2015 and we have been business BFF’s ever since. Heather worked with me to create her signature talk on safety and intuition and she was in my Stand-Out Speakers group coaching program in the fall of 2016. In this episode, Heather and I strategize ways for her to reach out to organizations, universities, and companies to hire her as an expert speaker and trainer. We talk about: The eye-opening experience that led Heather to join NCIS What it was like to be a manager in a male-domina