Rei Marketing Nerds

Providing loans for real estate Investors can be risky. There is a chance that they might forfeit payments.  If real estate investors over leverage and hold onto non performing assets, this creates a spiral effect, which can lead to bankruptcy.   On the other hand, banks do not want to take on bad loans as it creates huge risks.  This is a big opportunity for other investors who want to purchase these properties. The good news? The solution to selling these non-performing loans to other qualified investors is rather simple.    In this episode, Michael Jimenez from xChange.loans joins me to reveal how loan providers can access qualified investors to purchase non-performing loans to willing investors.     Listen now.  Show highlights include:  The new way of selling and buying loans (without the red tape of banks) (5:10) How to get your cut of the hidden $25 Trillion commercial mortgage market in the United States (5:30) The secret online marketplace where investors and loan providers meet to fund lucrative de

Most business owners give themselves a new job. They work backbreaking hours and can’t spend time with their family.  The worst part?  They get minimal profits for their efforts.   Being trapped in this situation will lead to burnout and depression. It is a formula for stagnant growth and frustration.     But you don’t have to stay caged in a mediocre and miserable life.   In fact, a business can be designed with ease to give you maximum freedom (without having to do all the work yourself).  This is how you unlock absolute leverage and freedom.   Today’s guest, real estate investor, developer and multiple business owner, Greg Dickerson, has cracked the code for growing wealth-generating companies.  Best part? You can easily apply Greg’s lessons to your business today.   Listen now.  Show highlights include:  How to go from a small one-man shop with a truck to doing $30 million a year in 7 years (7:15) How to set up multiple assets that spit out cash to fund your real estate investments (7:45) Why running you

As a business owner, your most profitable trait is your decision making. Consistently making the right decisions unlocks massive opportunities, growth, and wealth. But the reverse is also true: Making the wrong decisions without learning from your mistakes traps you in mediocrity.  In this episode, former Keller Williams CEO turned Proptech investor, Chris Heller, joins us to reveal how to make better decisions and unlock more opportunities.  Listen now.  Show highlights include:  How to make smarter, more profitable decisions by only using your feelings (6:40)  Why your speed of making decisions helps your bottom line more than making a right—or wrong—decision (7:27)  3 ways your ego sabotages your decision making (and how to make better decisions) (8:59)  The “Gambler’s Secret” for taking on massive amounts of risk (without sacrificing your sanity) (12:07)  If you’d like Chris’s book, Dominant Thoughts, you can grab a copy at https://dominantthoughts.com/. Or, if you want to connect with Chris and see wha

You will always cap your growth if you don’t surround yourself with a good team. But building a team of talented people that get along with each other is difficult, especially for real estate investors.  So what’s the secret for building a team that skyrockets your growth to levels you can’t even dream about today?  Today’s guest, Chris Heller, has the answers. Chris got his real estate license at 20 years old and quickly became the #1 associate in America at Keller Williams. He went on to become the CEO of Keller Williams — while managing his own real estate group. And today, he sits on the board for several real estate startups and acts as the Chief Real Estate Officer at OJO Labs.  In this episode, Chris reveals his secrets for growing a high-performance team in any venture you try. Listen now.  Show highlights include:  How to get business advice from billionaire mentors (without paying hundreds of thousands of dollars) (5:58)  The “Timeshare” secret for closing more residential real estate deals (withou

Within your first few years of real estate investing, any good investor makes way more than they ever had in their life.  And a negative aspect of more income is Uncle Sam demands a much larger payday for your hard work. Today’s guest, real estate investor, Mike Deaton, found this out the hard way.  But instead of submitting to Uncle Sam’s foot, Mike found some creative commercial real estate industries to maximize his income and minimize his taxes.  In this episode, Mike reveals how to use commercial real estate investing to lower your tax bill (even if you have no experience in commercial real estate).  Listen now.  Show highlights include:  3 of the best commercial real estate industries for dramatically cutting Uncle Sam’s bill (2:23)  Why Texas is the best state to grow a multifamily extension to your investing business (even if you don’t live there) (4:56)  The “Hopes and Aspirations” copywriting trick which makes every investment more attractive to buyers (7:49)  2 profitable reasons why “wasting” tho

Many of us were tricked into thinking good grades and a good job leads to happiness. While there are many valuable business lessons you can learn in the corporate world, many people feel like it sucks their soul dry.  Then, of course, there’s always a possibility of getting laid off.  Well, that story played out for today’s guest, real estate investor, Mike Deaton. Both he and his wife got laid off at the exact time — but instead of jumping back into the corporate rat race, they reflected and decided to jump into real estate investing.  In this episode, you’ll discover how having a corporate background simplifies your success in real estate investing. And Mike shares how to tell, with certainty, if it’s time to leave your corporate job for entrepreneurship.  Listen now.  Show highlights include:  5 simple questions to ask yourself if you’re thinking about leaving the corporate rat race for a real estate investing career (8:27)  The “Multifamily Tax Haven” secret for lowering your tax bill (without sacrificin

What if I told you there was a massive, untapped opportunity for every real estate investor sitting right beneath your nose?  Well, good news: There is.  Better news?  This untapped opportunity has a shorter sales cycle, has less advertising competition, and many investors don’t even know about it.  In this episode, Jeremy Davidson, owner of Davidson Land Company, joins me to reveal what this untapped market is and how to add it to your investing portfolio.  Listen now.  Show highlights include:  The most fulfilling and profitable real estate investment market that most investors ignore (3:23)  Why exiting the corporate world “cold turkey” to get into investing can cause marital problems (and the trick for overcoming them) (6:06)  The “Ground Underneath” secret for adding a new and untapped pipeline of opportunities to your real estate investing business (10:09)  How to average only 110 days on market from the time you buy a property to the cash hitting your bank account (12:10)  Why the land market is more

Social media either constantly sucks up your time and devours your energy, or it unlocks the ability to multiply your impact.  Most investors are trapped in the former. Why? Because there’s a basic misunderstanding about how to use social media to grow your business and impact.  Well, here’s the good news: Today’s guest, real estate investor Henry Washington, has cracked the code for rabid social media engagement. And in this episode, he reveals how to transform your social media into your best marketing strategy.  Listen now.  Show highlights include:  How to make your social media engagement explode through the roof with the “Face” trick (1:51)  The only 2 rules you need to follow to get rabid engagement every time you post on social media (2:46)  The powerful “you are the content” secret for transforming your social media from a time suck into your best marketing strategy (3:20)  How to capture both an Instagram audience and a Tik Tok audience (without doing any extra work) (11:53)  Why driving past old h

It’s easy to forget how powerful real estate investing is. Which is why we need a reminder every now and then.  For example, when today’s guest, Henry Washington, bought his first house, he wasn’t allowed to be on the loan. It was his wife’s house because he had no savings and terrible credit. After a 3 am panic attack, he decided he’d get into real estate investing.  Within his first 90 days, he bought and sold a house, made $30k, and had a bank begging to give him more money to do it again.  Real estate investing has the power to change lives faster than anything else. And if you’re not using this in your marketing messages, you’re missing out.  In this episode, Henry Washington from the BiggerPockets podcast joins me to reveal how to multiply yourself, your wealth, and your freedom with real estate investing.  Listen now.  Show highlights include:  How to buy your first property within 90 days of starting (even if you don’t have money or good credit) (6:26)  The trick for convincing your brain to spend al

One of the biggest mistakes real estate investors make is with their branding and positioning.  Most investors want to appear like a professional corporation because they think it’ll impress clients. But this usually backfires and repulses your ideal customers.  What’s the secret for building a compelling REI brand then?  Today’s guest, founder of Black Girls Buy Houses and branding expert, Sunday McIlwain, has the answer.  In this episode, you’ll discover how to build a compelling REI brand by using your personality. And Sunday reveals how to use your social media to find new audiences and magnetize them to your brand.  Want to play the real estate investing game on “easy mode?” Listen now!  Show highlights include:  2 sneaky strategies that make people drool over the idea of selling you their house (and why most investors are terrified to do it) (1:22)  The weird way coming across as too professional repels your best clients (2:04)  The “Scum Lord” secret for making your wallet fatter while improving your

The real estate investing industry is going through a major change:  Slapping up bandits signs saying, “We buy houses” with your phone number no longer cuts it. And if you’re not feeling the changes in the industry yet, they’ll be knocking on your door soon.  But don’t worry.  In this episode, today’s guest, founder of Black Girl Buys Houses and branding expert, Sunday McIlwain, reveals how to use your brand to stand out in cutthroat markets.  Want to protect your real estate investing business through the market changes? Listen now.   Show highlights include:  How to use your personality to attract your ideal clients and behead your competitors (1:20)  Why relying on bandit signs to fund your investing business is like relying on your pocket change to fund your vacation (and the trick to make your bandit signs profitable and persuasive) (11:11)  The “Lingo Secret” for creating an instant impact with your branding that sends clients to you instead of chasing them down (12:19)  The branding mistake most real

Generating thousands of leads with Google Ads doesn’t mean diddly if Google sends you all low-quality leads. And yet, that’s a problem many real estate investors face, especially with Google’s new algorithmic bidding function.  Algorithmic bidding is an easier and, in theory, more effective way to run your Google Ads campaigns. But by default, Google prefers sending you a higher volume of low-quality leads rather than a lower volume of high-quality leads.  But don’t worry — even though Google secretly wants to steal your money by sending you low-quality leads, there is an easy way to prevent this.  In this episode, you’ll discover a few tweaks you can make in your Google Ads campaigns today to instantly boost your lead quality.  Listen now.  Show highlights include:  The new, easier, and more effective way of letting Google’s algorithms run your ads for you (3:29)  The sneaky “Form Snippet” secret which forces Google to send you higher quality leads (10:22)  How to set different values for your leads in Goog

The short-term rental space has a massive amount of untapped potential.  There is no competition. Younger generations want to live a nomadic lifestyle. And today’s guest, co-founder of Techvestor, Sief Khafagi, knows how to drive 52% more occupancy than your competitors.  In this episode, Sief shares why the short-term rental market can become your most profitable asset. He reveals how you can break into the industry. And he explains how you can do it without any of the headaches you typically associate with short-term rentals.  Want to scale your business in an untapped market with no competition? Listen now.  Show highlights include:  How to insstnalt move into the top 1% in the short-term rental market (2:40)  Why entering the short-term rental market us like entering the real estate investing industry 10 years ago where competition doesn’t exist (3:32)  2 bulletproof (and wildly profitable) reasons to grow your business by 2-4x this year with short-term rentals (3:55)  Why you can sell short-term rentals

The real estate industry is archaic compared to the tech industry. That’s why former tech employees can cause massive disruptions in real estate.  In fact, that’s exactly what today’s guest, former Facebook employee turned short-term rental investor, Sief Khafagi, did.  In this episode, Sief shares big tech secrets about hiring, leadership, and scaling with you, so you can apply them to your real estate investing business.  Want to run your investing business like a giant tech company with massive scale? Listen now.  Show highlights include:  The best piece of software which lets you scale to more than 40 short-term rentals in your portfolio (3:44) How being a terrible student sets you up for massive successful as a real estate investor (4:42) The “Natural Curiosity” factor which school tries to beat out of you (and why it gives real estate investors an unfair advantage) (6:16) How to create your next value-added activity in your business by answering one simple question (7:47) Why storytelling alone can boo

Most real estate investors want more wealth and freedom. That’s why you got into investing, right? But most investors don’t know how to grow their wealth and freedom. And almost no investor knows how to grow both at the same time.  Well, today’s guest, Zack Boothe, founder of Driving for Dollars Mastery, has cracked the code for scaling your business and freedom. In fact, he’s developed a system for tripling your REI business by driving for dollars.  And in today’s episode, Zack reveals not only how you can do this, but how you can start a driving for dollars extension of your marketing in under two months.  Want to triple your business while working less? Listen now.  Show highlights include:  The “Ugly Duckling” method for finding your next real estate investment property by the end of the week (0:58)  How to build a list of 70 investment houses in an hour with nothing but your car and cell phone (1:49)  The unsexy “Driving for Dollars” secret that can generate $1.2 million for your business this year (3:2

It’s easy to overwhelm yourself with all the latest tips and tactics for finding and closing real estate deals. You can run paid advertising campaigns, start a YouTube channel, build an email list, create a TikTok channel, and the list goes on.  But often, these options only distract you and create more anxiety. Sometimes following an unsexy, yet proven offline strategy—like driving for dollars—can help you soak up all the deals in your area.  Today’s guest, founder of Driving for Dollars Mastery, Zack Boothe, joins me to reveal why driving for dollars might be your most profitable marketing channel. And he reveals how to use real estate to follow your true passion.  Listen now.  Show highlights include:  How to accidentally discover if your purpose stretches out past real estate investing (5:18)  The broke man’s guide to getting into the real estate market (without having any capital) (16:09)  The little-known “Finder’s Fee” trick for making guaranteed profit in your real estate investing business (16:27) 

I have good news and bad news:  The bad news is there’s a massive portion of your market that your marketing isn’t reaching. The good news is that today’s guest, Luke Charlton, shows you how to persuade this audience into buying through email.  Not only will you have a healthy pipeline of new clients, but you’ll obliterate your competitors because other investors don’t know how to use email.  Listen now!  Show highlights include:  The easiest (and most effective) way to make your emails entertaining and profitable (0:48)  3 ways to never run out of story ideas (even if nothing exciting happens in your daily life) (1:14)  Why leading with entertainment in your emails makes people addicted to reading them (and how leading with content repulses them) (3:53)  How to “get away” with sending a daily email (without making your unsubscribe rate skyrocket) (4:27)  The “Real Estate Reality TV Show” secret for squeezing every last penny out of your email list (5:48)  How to get better results from your Facebook Ads by

There’s a big, fat mistake most real estate investors make in their advertising which results in losing 30% of your potential customers. And to add insult to injury, this mistake also devours your advertising budget.  That’s the bad news. The good news?  The solution is almost so simple that no investors even think about it. Making this one tweak can 10x your business, and nuke your competitors.  In this episode, legendary Facebook advertiser, Luke Charlton, joins me to reveal this mistake and how you can fix it.  Listen now!  Show highlights include:  Why entertaining your email readers is more profitable than giving them value (1:44)  The “Facebook Ad Click Trap” real estate investors fall which devours their advertising budgets (3:23)  The dirt-simple 2-step system for jacking up the profitability of every ad campaign you run (4:21)  How understanding Chet Holmes’s “Buyer Pyramid” unlocks 10x sales (6:29)  Why following up with your motivated sellers list via text crucifies your deals (and what to use ins

Entrepreneurs love to complicate their business (even at the expense of their sanity, profits, and freedom).  Here’s a common trap entrepreneurs fall into:  They hit their peak performance month — bringing in double the amount of revenue as they normally do. So what do they do? They reinvest in their business. But this reinvestment comes at a steep cost: They make their business rely more on uncontrollable pieces.  The result?  You work harder and harder to make less and less money.  In this episode, you’ll discover the counterintuitive strategy to implement when you hit your peak performance month, so you can sustain your growth (without sacrificing your profits or freedom).  Listen now before you commit this fatal mistake!  Show highlights include:  The weird way reaching peak performance in your real estate investing business sets you up for humiliating failure (2:40)  How your best month in business dupes you into doubling your expenses and sacrificing your time and profits (3:39)  Why reinvesting in you

What if you could understand the growth trajectory, health, and blind spots of your business in a single data point?  Well, good news:  You can.  And better news:  Nothing will free up your time, skyrocket your revenue, and give you more clarity than figuring out this data point.  In this episode, Mike Simmons joins me again to reveal how to find this data point which runs your entire business.  Listen now.  Show highlights include:  The “unsexy” pitfall investors make with their business which causes it to implode on them (and how to avoid this in your business) (1:37)  The only 6 KPIs you need to measure to build a behemoth real estate investing company (7:01)  The “Moneyball Method” which reveals the health and growth trajectory of your business with one data point (8:22)  How you can “retire” by the end of the year (without selling your business) (19:29)  To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: h