Rei Marketing Nerds

Generating thousands of leads with Google Ads doesn’t mean diddly if Google sends you all low-quality leads. And yet, that’s a problem many real estate investors face, especially with Google’s new algorithmic bidding function.  Algorithmic bidding is an easier and, in theory, more effective way to run your Google Ads campaigns. But by default, Google prefers sending you a higher volume of low-quality leads rather than a lower volume of high-quality leads.  But don’t worry — even though Google secretly wants to steal your money by sending you low-quality leads, there is an easy way to prevent this.  In this episode, you’ll discover a few tweaks you can make in your Google Ads campaigns today to instantly boost your lead quality.  Listen now.  Show highlights include:  The new, easier, and more effective way of letting Google’s algorithms run your ads for you (3:29)  The sneaky “Form Snippet” secret which forces Google to send you higher quality leads (10:22)  How to set different values for your leads in Goog