Inspired Marketing

Rob Woods, Marketing Automation Enablement Manager, and Rashmi Nath, Marketing Automation Capabilities Manager sat down with us to talk Intel's marketing stack. About a year ago, they set out to figure out what was missing among their marketing strategies and platforms, and what holes were most important to fill. They stumbled upon account-based marketing and haven’t looked back since. Hear more about their ABM journey in this episode!

This episode of Inspired Marketing is a very special one. Last week at MCX in Chicago, we got to sit down with not one, but three marketing leaders. Jennifer Gruninger of Dell, Zach Monroe of Thomson Reuters and Candice Willingham from Mouser all shared a wide variety of their modern marketing learnings with us. Listen in, and hang in there with us until the end to catch the live Q&A!

Cisco is up for 4 Markie awards this year! We sat down with Digital Marketing Manager, Amy Anderson, to get some insight on just one of the many projects that have given Cisco the success worthy of a Markie. Listen in and learn more about how Amy and her team were able to keep clean data in an Oracle Eloqua instance with over 22 million contacts.

In today’s episode of Inspired Marketing, we sat down with Jace Brendle, Digital Marketing Manager at RSM. 3 years ago, RSM underwent a total rebrand, and Jace and his team decided to take the opportunity and build out a custom preference center. Jace’s team saw a significant drop in their bounce rate, down to 1/3 of what it was previously. Catch more details of the ups and downs of this project! Listen Now. 

Our goal with this podcast has always been inspiration. Typically, we share inspiring marketing stories from you all. Today, however, we want to take some time to share a bit more about one of the events that inspires us most: Oracle’s Modern Customer Experience. We are excited for all that comes with Modern CX; meeting up with clients, celebrating Markie winners, and learning tons during the sessions. April will be here before we know it. Jump on to the podcast and listen - we hope you’ll join us in Chicago!

Anna Poulakis, Director of Marketing Automation, and Jean Lee, Manager of Marketing Automation at PTC have set out to improve the complex project of interacting with the Digital Experience Optimization teams. They have found great success and plan to share their solutions with external partners and more at ModernCX in April. Be one of the first to hear about this exciting strategy, this is a podcast you won't want to miss!

As a Program Designer & Automation Strategist for Dell, Jennifer Gruninger has devoted a lot of time to nurturing customers in the most effective way possible. She and her team have been developing and building their nurture program for 5 years now and their hard work has really paid off. Learn more about the results they’ve seen and how they went about tackling such a huge project in this episode of Inspired marketing!

We wanted to kick off the year by hearing from our CEO at Relationship One, Ron Corbisier. If you've ever heard Ron speak you know he has a lot to share about modern marketing.  Listen up and learn how the marketing landscape may change in this coming year, and his advice for those who are implementing or have implemented the Oracle Marketing Cloud products.

In this episode of Inspired Marketing we had the pleasure of learning from Richard Flaherty, Global Director of Marketing Services at PerkinElmer. Richard took on the challenge of doing a data clean up and creating a more efficient MarTech stack. He shares with us his process, challenges and what he learns about SalesForce. Listen and find out how you can implement some of the same changes in your organization.  

Dave Schneider is Chief Marketing Officer at Red Wing Shoes, where he has brought digital marketing to bring the Red Wing brand to life. In this episode of Inspired Marketing, hear about his latest brand initiatives, and how he’s using technology to better understand his customer base. Find out how Dave believes in what makes marketing successful and how you can bring brand equity and sales together to find major wins.

In the business of quartz, customer experience and satisfaction are everything. J.J. Thoele, the Interactive Marketing Manager at Cambria, recognized the importance of a personalized shopping experience and jumped on it. His team is hyper-focused on making customers feel like a part of the Cambria family from day one, and it pays off big time. Learn more about how J.J. applies marketing automation throughout the entire customer journey to achieve this goal. 

Field Marketing stretches far beyond the conferences and other events you attend, just ask Demandbase. Beth Tiltges and Stephanie Thomas, both members of the marketing team at Demandbase, have discovered that this tactic gives you the freedom to pursue other worthwhile initiatives. These women launched the Summer of ABM program, one initiative of many, in an effort to add to their pipeline during the slow summer months, and it paid off in huge ways.

ABM flipped the funnel, but Nick Panayi managed to flip it again with his new marketing strategy he has coined "Pursuit Marketing". As VP of Brand Demand and Digital Marketing at DXC technologies Nick’s goal is to prove the value of marketing to the rest of the organization and he’s doing just that. Hear how Pursuit Marketing is helping his team and organization in this episode of Inspired Marketing.

Marilyn Cox is the Vice President of Marketing and CRM at The Second City. What could this impromptu theater group possibly have to do with marketing automation? You will be surprised. When Marilyn saw an opportunity to fix her team's infrastructure and utilize Oracle Eloqua in a new way, the results were quite dramatic. Hear what she has to say about digital marketing leading to the success in her non-traditional marketing strategy.

Jennifer Pockell Dimas, VP of Marketing and Business Operations at Plex, has spent much of her career in account-based marketing. She brought her learnings to Plex and spent the beginning stages creating an integrated system between sales and marketing - something she highly recommends. Years of trial and error has led Jennifer to a smart and efficient strategy that has proven results. No matter where you are in your ABM journey, you will learn something from Jennifer.

Executing a marketing strategy with marketing automation proves to yield big results in a short period of time. When Candice Willingham, current Director of Marketing Automation for Mouser Electronics, started her position almost 5 years ago she noticed a major marketing automation opportunity that was being missed. After gaining an internal executive advocate, she began the journey to implement Oracle Eloqua into the organization. Find out what Candice learned in this inspiring podcast. 

Jeb Dasteel is the Chief Customer Officer at Oracle, a well-earned title for someone who has dedicated themselves to customer success. During his time at Oracle he has perfected what it means to place customers first. Listen to find out how Jeb's expertise can help you make customer success a central part of your strategy. 

Paul Dunay is the Financial Services & U.S. Brexit Marketing Leader at PwC. His unique role has pushed him to explore the question many Sales people ask - what is happening with my accounts? With the help of his team, Paul was able to create an insight report that gave them a deeper look into important accounts. It's possible for your team too, with help from Oracle Eloqua. Listen up!

Digital Marketing Director, Niles Randolph, was recently brought on to build a better lead generation system for Carlson Wagonlit Travel (CWT), a global company that manages business travel and company events. Recognizing that the B2B space is "marketing automation gold", Niles was determined to connect his team's CRM to their Oracle Eloqua instance in order to optimize the platform. Understanding Eloqua's central role helped guide his organization to digital marketing success, and you can do the same!

As Senior Vice President and General Manager of Oracle Marketing Cloud, Laura Ipsen is at the center of innovation. She stopped by the Relationship One office, and opened up about how her career path has shaped her role at OMC. Spending her whole career in the high-tech sector, Laura is constantly inspired by change and transformation. It's no surprise then, that her team has some exciting changes coming up.