Inspired Marketing
Inspired Marketing: Intel’s Rob Woods and Rashmi Nath on Improving Your Marketing Stack
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:39:35
- More information
Informações:
Synopsis
Rob Woods, Marketing Automation Enablement Manager, and Rashmi Nath, Marketing Automation Capabilities Manager sat down with us to talk Intel's marketing stack. About a year ago, they set out to figure out what was missing among their marketing strategies and platforms, and what holes were most important to fill. They stumbled upon account-based marketing and haven’t looked back since. Hear more about their ABM journey in this episode!
