Inspired Marketing

Inspired Marketing: Plex's Jennifer Pockell Dimas on Account-Based Marketing Strategies

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Synopsis

Jennifer Pockell Dimas, VP of Marketing and Business Operations at Plex, has spent much of her career in account-based marketing. She brought her learnings to Plex and spent the beginning stages creating an integrated system between sales and marketing - something she highly recommends. Years of trial and error has led Jennifer to a smart and efficient strategy that has proven results. No matter where you are in your ABM journey, you will learn something from Jennifer.