Inspired Marketing

Inspired Marketing: Mouser Electronic's Candice Willingham on Marketing Automation Implementation

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Synopsis

Executing a marketing strategy with marketing automation proves to yield big results in a short period of time. When Candice Willingham, current Director of Marketing Automation for Mouser Electronics, started her position almost 5 years ago she noticed a major marketing automation opportunity that was being missed. After gaining an internal executive advocate, she began the journey to implement Oracle Eloqua into the organization. Find out what Candice learned in this inspiring podcast.