Inspired Marketing

Informações:

Synopsis

Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

Episodes

  • National Instruments' Joe Quinn on Optimizing Account-Based Marketing

    08/08/2016 Duration: 31min

    Account-Based Marketing (ABM) has been buzzing around the world of modern marketing for the past year. Joe Quinn, Section Manager for ABM at National Instruments, optimizes his team's marketing efforts by identifying priority prospects and guiding them throughout the entire customer journey. In this episode of Inspired Marketing, let Joe convince you why ABM is a required marketing strategy.

  • Eaton's Christine Woodhouse, Thinking Outside of the Marketing Box

    25/07/2016 Duration: 12min

    It isn't easy to win a Markie award. It's even harder to win two, but Christine Woodhouse from Eaton has mastered the art of deploying creative marketing campaigns. In this episode of Inspired Marketing, Christine shares her recipe for success for delivering killer ROI using marketing research. Get inspired to collaborate and create!

  • Laser Spine Institute's Taylor Duba, Automating and Personalizing Email

    18/07/2016 Duration: 21min

    Every marketer understands the importance of lead nurturing. Taylor Duba, Database Marketer for Laser Spine Institute (LSI), takes it to the next level by combining her mastery of data management with the power of Oracle Eloqua. In this episode of Inspired Marketing, Taylor tells us why LSI put the time into structuring their data for maximum use, which ultimately led to an increase in patient engagement. 

  • Insperity's Amy Cortez, Utilizing Oracle Eloqua in its Purest Form

    27/06/2016 Duration: 17min

    Amy Cortez from Insperity has learned to love Oracle Eloqua in its purest form. In this episode, the inspiring Digital Marketing Analyst speaks to a two-year initiative to move Insperity away from "batch and blast" thinking. Hear about the dramatic results now!

  • DLT's Kristin Oelke, Marketing to the Public Sector

    13/06/2016 Duration: 14min

    Coach Kristin Oelke shares the story of leading DLT's marketing team through transformative change over the past year. Highlights include discussions around the nuances of marketing to the public sector, implementing Triblio to do account-based marketing, and what's on the horizon for this inspiring marketing team. 

  • Mountain America Credit Union's Joy Horrocks, Marketing to Members

    01/06/2016 Duration: 11min

    Be inspired to put your audience first with this episode of Inspired Marketing featuring AVP of Marketing Operations at MACU, Joy Horrocks. Joy shares details of their 2016 Markie nominated campaign and other initiatives that support MACU members to achieve their financial dreams. Don't miss out on this seasoned marketer's thoughtful advice on what often seems to be a daunting concept: marketing automation.   

  • The Chicago Bears' Elaine Delos Reyes, Fan Engagement and Marketing

    04/05/2016 Duration: 20min

    Marketing for a professional sports team. Dream job, right? You may know the Chicago Bears as having some of the most spirited fans in the NFL, but it's what's behind the scenes that fuels the pride for their team. Hear how Elaine Delos Reyes, the Director of Fan Marketing for the Chicago Bears, uses marketing automation to engage and inspire fans.

  • Penton’s Rhonda Wunderlin, Transforming Marketing and Project Dragonfly

    20/04/2016 Duration: 26min

    If you and your team dream of winning a Markie someday, here's the podcast for you! Rhonda Wunderlin from Penton stopped by to talk about the journey her team made into marketing automation greatness. Find out what "Project Dragonfly" is and why it led Rhonda's team to win two Markies in 2015 and be nominated for three more in 2016. 

  • Optum’s Ryan Coats, RAD Reporting and Running Towards the Fire

    19/04/2016 Duration: 33min

    Industry leaders using the Oracle Marketing Cloud continue to inspire with our latest podcast. Guest Ryan Coates from Optum shares his story of leading his marketing team to receive the “Living our Values Award” from United Health Group, Optum's parent company. With his unique experience in marketing automation and social campaigns in the healthcare industry, Ryan inspires us with stories about taking risks and nurturing relationships.

  • Lenovo’s Michael Ballard, Mastering the Marketing Tech Stack

    18/04/2016 Duration: 30min

    Bacon. The word of 2016 for Michael Ballard, Senior Manager of Digital Marketing at Lenovo. Why? Listen to the first episode of Inspiring Marketing to find out! Hear this innovative and passionate marketing leader speak to his experience, his successes and his recommendations for managing a superstar marketing technology stack with the Oracle Marketing Cloud at the core.  

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