Inspired Marketing
National Instruments' Joe Quinn on Optimizing Account-Based Marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:31:20
- More information
Informações:
Synopsis
Account-Based Marketing (ABM) has been buzzing around the world of modern marketing for the past year. Joe Quinn, Section Manager for ABM at National Instruments, optimizes his team's marketing efforts by identifying priority prospects and guiding them throughout the entire customer journey. In this episode of Inspired Marketing, let Joe convince you why ABM is a required marketing strategy.