Maximize Your Social With Neal Schaffer

What if AI could be the game-changer you need to revolutionize your digital marketing strategy? In this captivating episode, I unlock the power of AI and its potential to transform the way businesses and individuals operate. Listen closely to learn how a new generation of doing things stacks up against traditional marketing methods. I also dive into the world of AI-powered virtual assistants, where your imagination is the only limit to what you can achieve.As we continue to explore the wonders of AI, I examine its role in content creation. Discover how generative AI can be used to not only improve existing content but also generate fresh ideas and build content outlines. Say goodbye to writer's block and learn how AI can speed up content generation, optimize your content for SEO, and even create custom images. Plus, I'll discuss the importance of establishing an AI policy and how to seamlessly integrate AI into your content creation process.But why stop there? In the final segment of this episode, I

Imagine building an army of irrationally loyal fans for your brand, fans who keep coming back for more and help your business thrive in today's competitive marketplace. In our captivating conversation with branding expert and author Deb Gabor, we discuss just that - the secrets to turning customers into devoted followers and her latest book, 'Person-Ality Cultivate Your Human Authority to Ignite Irrational Brand Loyalty'.Deb's journey from working at AT&T Bell Labs and other technology startups to becoming an accidental entrepreneur is both fascinating and inspiring. We dive deep into the concept of irrational loyalty, the Brand Values Pyramid, and the four-point formula for creating a winning brand strategy. Deb also shares her passion for working with unsexy brands in unsexy categories, and the importance of branding in the B2B world for building strong connections with clients.We even explore the potential of AI in marketing and branding, and whether it could ever replace the human

Discover the top 10 AI marketing tools that I personally use and love! In this episode, I'll reveal my favorite tools and give you a demo of each one, so you can see how they can help you grow your business. From content creation to SEO optimization, these AI-powered tools are game-changers for startups, business owners, and entrepreneurs. Don't miss out on these incredible resources! ▶️ Catch the livestream here: https://youtube.com/live/-1pSRJRddCk▶️ Grab my free marketing tools ebook here: https://nealschaffer.com/best-digital-marketing-tools-guide/▶️ Links to the AI marketing tools covered in this video for free trials and discounts below!1️⃣ Google Bard https://bard.google.com2️⃣ Frase.io https://nealschaffer.com/frase3️⃣ SocialBee https://nealschaffer.com/socialbee4️⃣ TweetHunter https://nealschaffer.com/tweethunter5️⃣ PinGenerator https://nealschaffer.com/pingenerator6️⃣ PodSqueeze https://nealschaffer.com/podsqueeze7️⃣ Jasper https://nealschaffer.com/jasper8️⃣ Tailwind https://nealschaffer.c

Has your marketing data been feeling a little flat?Are you looking for ways to increase your ROI? Look no further! In this interview with the digital marketing analytics and ROI dashboard Digivizer CEO and co-founder, Emma Lo Russo, we'll show you 3 actionable strategies to help you analyze your marketing data and maximize your return on investment. Learn how to:attract quality web traffic to your site, improve your website ranking and optimize your SEO.boost paid advertising performance and maximize your ROAS.optimize your SEO position by harnessing the search terms your customers are using.So don't delay - tune in to learn how to better maximize your marketing data today!Guest Links:Try Digivizer for Free Here: https://nealschaffer.com/digivizer [affiliate]Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmalorusso/Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download

In this episode of the Your Digital Marketing Coach podcast, I'm diving deep into the world of podcasting and exploring the true value it can bring to your business! Podcasting isn't just about monetizing your content; it's about building relationships, growing your audience, and establishing yourself as an authority in your niche.I'll discuss the various ways you can measure the ROI of your podcast, from increased brand awareness to networking opportunities and more. Plus, I'll share some insider tips on how to maximize your podcast's potential for success. Don't miss this insightful conversation that will change the way you think about podcasting and its impact on your business. Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer

In this episode I interview Andrew Schulkind, the author of "Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing." The episode focuses on building a sustainable marketing machine for small businesses, with a particular emphasis on B2B businesses. Andrew shares his expertise in working with small businesses and provides actionable advice for creating effective content marketing strategies. The conversation covers topics such as the importance of audience-centric content and the role of AI in content creation.Show NotesAndrew's background in video [00:02:08] Andrew talks about his background in video and how his company, Indigo, evolved from video to web to content marketing.Andrew's background in video and evolution to content marketing [00:04:38] Andrew talks about his background in video and how his company, Indigo, evolved from video to web to content marketing.Definition of small businesses [00:06:10] Andrew defines small

In this podcast episode, I discuss the importance of investing in marketing and not being too frugal with marketing budgets. I share personal examples of how investing money in the right areas can lead to significant returns in terms of lead generation and business growth. I emphasize the importance of not being a "cheapskate" in marketing and instead doing smart marketing. This episode highlights the mindset of how we spend our money and the need to reconstruct a marketing budget on a year-to-year basis.TIMESTAMPSInvesting in Marketing [00:01:14] I share personal examples of how investing a little more money in marketing tools and webinars can lead to significant returns in terms of lead generation and business growth.Importance of AI in Marketing [00:04:09] I emphasize the importance of investing in marketing tools that incorporate AI, as almost every marketing tool is including some form of AI into their tool.Influencer Marketing [00:06:44] I discusses the importance of investing in influencer ma

In this episode of the Your Digital Marketing Coach podcast, I interview Chris Smith, author of The Conversion Code, about implementing a sales-focused marketing strategy. We discuss the science behind the convergence of sales and marketing and provide real step-by-step advice for success. Chris emphasizes the importance of having a well-organized website and landing pages, lead follow-up, and inside sales. He also stresses the significance of technology in scaling marketing strategies and encourages executives to support their employees in conducting experiments and taking risks.Guest Links:Curaytor: https://www.curaytor.com/The Conversion Code Website: https://www.theconversioncode.com/The Conversion Code: Stop Chasing Leads and Start Attracting Clients by Chris Smith: https://amzn.to/41yuTyy (affiliate)Chris on Instagram: https://www.instagram.com/chris_smth/Time Stamps*Chris Smith's Background [00:04:30]*Chris Smith talks about his background in sales and marketing, starting in the boiler room doing

The creator economy has unleashed a new generation of creators who seek to become niche experts.While having niche expertise in an industry can be helpful to your business if you want to market in that industry, does hiring a niche expert to help with your marketing make sense?On the other hand, what is the holistic marketing concept, and how does working with a holistic marketing expert differ from working with a niche expert?These are the questions I will answer based on my own experience in helping companies and transitioning from one to the other - you'll find out all about it by listening to the end!Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

One might argue that influencer marketing should be an even more important marketing channel for B2B brands, but most simply misunderstand what is potentially the most powerful marketing channel for them.From leveraging employees as internal influencers to properly collaborating with external influencers, influencer marketing can have a profound impact on B2B businesses when done right.So how do you best DO B2B influencer marketing?I can't think of anyone in the world to more knowledgable about B2B influencer marketing than Tim Williams, CEO of Onalytica.Together we will discuss the following:- ROI of B2B Influencer Marketing- Best ways to activate B2B Creators- What B2B Creators are looking for when partnering with brands- How to connect your Employee Advocacy & Influencer Marketing programs- How to measure influencer marketing successI hope you can join us for what should be a profoundly educational and invaluable use of your time!Learn More: Join My Digital First Mastermind: https://nealschaffer.

Are you looking to breathe some new air into your digital marketing?Want to create content that can truly be leveraged across EVERY social media and evergreen content platform?Do you want to have more FUN with your content and create a community revolving around it and your content experience?A LOT has been said about live streaming, but I don't think it has ever been described in the way that I have experienced and learned over the last few weeks...Learn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

If you have an interest in content marketing, you might know who Joe Pulizzi is and his absolute authority on the subject. But just in case, Joe is considered the legitimate Godfather of Content Marketing because he is the:Founder of Content Marketing InstituteFounder of Content Marketing WorldAuthor of several content marketing books, including the recently revised Epic Content MarketingHe also recently founded the Creator Economy ExpoBut Joe is not going to give you the content marketing advice that you already know. On the contrary, Joe is going to teach you some unconventional ways of thinking about content marketing.Intrigued?You should be!GUEST LINKSCreator Economy Expo: https://nealschaffer.com/cex [affiliate]Epic Content Marketing on Amazon: https://amzn.to/3JJ96NE [affiliate]The Tilt: https://thetilt.comLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: http

You've heard it a million times: you need to do marketing campaigns if you want your business to grow.But what if I told you that's not actually true? That focusing on something else instead could lead to even better results? Listen to this episode to find out what that "something else" is.Specifically I will be discussing the ineffectiveness of marketing campaigns and suggesting an experimental approach to marketing. I emphasize the importance of a data-driven approach to marketing and experimenting with different channels, mediums, and influencers to achieve better results. I also discuss the PDCA approach to marketing, which emphasizes planning, doing, checking, and acting upon experiments to achieve continuous improvement. I conclude by encouraging marketers to focus on continuous improvement and adapting to changes in social media platforms and algorithms. This episode provides valuable insights for marketers, entrepreneurs, business owners, and content creators.Key Highlights**Market

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process.This is great background for today's interview with Steven Mark Kahan, author of High Velocity Digital Marketing, who has successfully helped grow seven startup companies from early stage to going public or being sold, resulting in $5 billion in shareholder value. Based on his recent $1.4 billion dollar exit with cybersecurity firm, Thycotic, he will share the inside secrets of how to build a sales and marketing strategy that delivers breakthrough revenue growth –in brutally competitive markets, including:•The modern digital marketing strategies he recommends to his clients  - that any company can replicate•Easy-to-implement strategies for getting found online, providing the most critical information, and getting buyers to purchase—fast. While the interview is focused on B2B, the advice is equally applicable to B2C, so ma

Following up on my report from the Generative AI conference, today's guest has transformed a social media dashboard into becoming an AI ghostwriter for digital and social media marketing.Meet Greg Starling, Head of the Innovation Labs at Tailwind, who is helping to create a new generative AI product there.- Using AI to brainstorm ideas- Using AI to streamline marketing processes- When & how to partner with AI for maximum effectivenessTake a deep dive into A.I. and how you can better leverage it for your business.Key Highlights[03:53] Introduction of Podcast Guest, Greg Starling[07:51] How Greg Got Into the AI Industry[10:30] Pushing AI Into Create Tools[12:41] Getting the Right Queries and Prompts[18:46] Areas Where Tailwind Has Implemented AI[22:39] Transition from Social Media Dashboard to AI Marketing Tool[23:48] Leveraging the AI Engine[28:54] Streamling AI Into the Marketing Process[33:19] Greg's Quick Tip on Writing Summary[34:37] Where to Start the Process of Using AI?[40:01] Where GPT Te

The use of AI in marketing and business in general is evolving much quicker than you might think. I had a chance to attend Jasper's Generative AI conference in San Francisco this month and wanted to share with you how far things are progressing and the impact it is already having on marketing and business.Tune in and I trust that you will also come to the same understanding that the future of A.I. is now and that is not a question of experimentation but of serious strategizing and implementation.Try out Jasper here: https:https://nealschaffer.com/jasper [affiliate link]Key Highlights [04:52] The First Successful AI Program[06:00] Turning Points that Defined Modern Business[06:52] Generative AI Defined[08:26] Generative AI for Content Creation[10:08] Jasper AI Features and Evolution[14:32] AI for Marketing[21:06] Possible Decline of Search Engine Traffic[25:25] The Creativity AI Can Foster[29:52] AI's Impact on the Business World[33:09] AI for Co-development[35:16] How AI Makes Content Marketing Acce

Social media is not an option for generating organic traffic back to your website anymore.It is time to use social media what it was intended for, and to reap the benefits and gain a competitive advantage compared to those who are still using social media as if it was 2010.This is time to embrace authentically social content. Short form video is one example of this type of content, but there is another text-based type that can be effective on LinkedIn and Twitter.Listen in for the full definitions and detailed advice!Key Highlights[02:30] My First AI Conference[05:09] The Automated Approach in Social Media Now[07:51] The Concept of Authentic Social[10:23] Why I Started to be Convertational in My Social Media Content[11:49] The Commonality I See in Different Types of Content[13:05] My Twitter Experiment[14:42] Tips in Using AI in Content Marketing[18:37] Podcasts for Repurposing ContentNotable QuotesWe have matured as an audience that uses social media, we use it differently. And we understand what is the inte

TikTok is becoming more critical of a channel to tap into a new generation and new trends. But there are many things that we can apply from our legacy social media marketing into understanding and leveraging this newest of social media platforms for our business.Today's guest, Cassie Petrey, co-founder of the digital marketing company Crowd Surf, has helped some of the most iconic musicians such as Backstreet Boys and Camila Cabello use social media to connect with their audience. That same advice can be used for your business regardless of industry. Listen in for the details!Key Highlights[04:30] Introduction of Podcast Guest, Cassie Petrey[07:26] Cassie Journey to Social Media Marketing Industry[18:13 Cassie's First Thought on TikTok[20:10] Best Practices on Launching TikTok Account[23:55] Growing TikTok Account Over Time[26:35] The Importance of Engaging Within Social Community[28:25] Defining High Quality TikTok Content [31:00] How Musicians Approach Influencer Collaborations on TikTok[34:41] Di

Yes, there is a lot of buzz about ChatGPT, but what exactly does it mean for your business and what should your next steps be? Listen to my perspective and advice, and learn how to apply ChatGPT to your specific business and marketing needs.Key Highlights [03:18] Experimenting with Chat GPT[06:00] Generative Artificial Intelligence Conference[08:05] How Does Chat GPT Works?[10:01] The Search Engine Aspect of AI Tools[11:58] How Far AI Has Come with Brainstorming Ideation[19:09] AI Tools As The Evolution of Technology[22:03] Using AI for Research and Content Ideation[23:50] Where It Gets Tricky[24:39] Start Experimenting AI Tools Now!Notable QuotesSo open AI is sort of considered the leaders in this technology and chat. GPT is just another iteration, another evolution, the improvement of this technology.The way these AI tools work is you're giving them an input, and it's giving you an output, and the output is defined by information that's available on the internet. That's why really good c

Looking to improve your Instagram Reels? Today's special guest, Travis Brown (@travisbrown on Instagram) will teach you the tips and tricks to get the most out of your Instagram videos, including:How to research high-impact topics and hooksHow to only post content that worksHow to make videos 5 times fasterKey Highlights [04:02] Introduction of Podcast Guest, Travis Brown[06:24] Travis's Journey to Podcasting[07:59] Why Instagram Reels?[11:27] How Travis Started With Short-Form Videos[14:33] Balancing Work and Fun[20:58] 3 Steps to Having Viral Short-Form Videos[22:45] The Importance of Hooks and Topics[26:16] How to Know What Content Is Working[31:15] How Often Should You Post Reels?[37:50] Travis's Advice on Making Short-Form Videos Fast[42:14] 10x Video Challenge by Travis[42:46] Connect With TravisNotable QuotesAnd now I'm actually geared more towards helping people go full time as a creator. So creating opportunities in the digital landscape, that they now have the tools to reach all