Maximize Your Social With Neal Schaffer

Ever wondered how to level up your YouTube content and garner millions of views? This episode is your guide to mastering the YouTube game, courtesy of my report from attending the recent VidSummit 2023 - the mecca for video marketers and video content creators. Together, we'll unlock the following insights: Popular YouTuber Preston Plays, who reveals his strategy of treating content creation as a serious business. He underscores the power of process standardization, freeing up precious time for creativity. Another popular YouTuber, Kimbyrleigha, the pivot queen, divulges how she shifted her channel focus from PopSockets to true crime, drawing in her target avatar. The AI revolution in video production isn't far behind, with popular YouTuber Kwebbelkop sharing a detailed roadmap of his proprietary AI video tool. This tool has the potential to make content creation 200% cheaper and 12,000% faster. We also dive into YouTube's exciting new AI tools that promise to ease video creation, transforming

Ever dreamt of having a magnetic pull on your ideal customers while at the same time artfully warding off those who aren’t a fitting match? That’s precisely what this enlightening episode is all about! We're joined by Martin Huntbach and Lyndsay Cambridge, the incredible minds behind the game-changing book and strategy entitled Content Fortress. They let us in on their remarkable journey - from web designers to content marketing strategists - and how they've used content to filter out clients who may not align with their business goals.Martin and Lyndsay reveal their secret sauce to creating content that not just answers the hard questions, but also sets boundaries and establishes trust. Our conversation dives into the benefits of incorporating structure and process in content creation and how it can make businesses more enjoyable and trustworthy. We also uncover the advantages of educating customers through content, which can dramatically reduce time spent on sales calls while boosting conversion r

Every company should be investing in marketing automation regardless of industry. But even if you are investing, are you really taking the fullest advantage of it?As I proceed in writing my dedicated chapter on marketing automation for my upcoming 5th book, I wanted to share with you my thoughts on the power of marketing automation for your business and help you see it in a more strategic manner.This episode is all about unpacking the myths surrounding marketing automation and revealing its true potential to enhance customer relationships and increase profits. I'll share insights on how to maximize its potential. Using data from customer life cycle stages, preferences, and locations, I'll guide you in crafting personalized, targeted emails that deliver value to your customers. Discover strategies to increase revenue, meet customer expectations, and positively influence retention. Listen in to understand the power of preference and location targeting, and how to re-engage inactive subscribers. This e

Ready to unlock the mysteries of maximizing your digital marketing ROI? Strap in as we bring you an exclusive interview with Christopher Roberts, the General Manager of Cloud Control Media. Christopher lifts the curtain on the agency's proprietary technology and the remarkable role of artificial intelligence in tracking data, all designed to turbo-boost your ROI. Don't miss out on learning how to create an end-to-end tracking system and the wealth of resources Christopher shares to gain a comprehensive understanding of AI's power.Ever asked yourself how effective your digital content, influencer, or social media marketing is? We explore this question with Christopher, who brings a treasure trove of experience from working on pioneering websites to owning and operating a call center. We venture into how tracking leads, revenues, and conversions can inform your marketing strategies and the indispensable role of technology in doing so. Get ready to discover the secrets of measuring the effectivene

This episode is another preview of content that will be included in my upcoming book.Two episodes ago I requested that you rethink your social media marketing with the role of user-generated content in mind.This episode I want you to rethink the role that email marketing can have in developing communication pathways and ultimately relationships of business value.Ever thought about the untapped power of email marketing? Buckle up, because in this episode, we're blowing the lid off the incredible potency that rests in your inbox. That's right, email marketing isn't just alive and kicking; it's a heavy hitter, 40 times more potent in snagging you new customers than social media.We're not just talking about mere promotional tools. We're diving into relationship-building resources. How, you ask? By focusing on consistent communication, lead magnets, content creation, and the art of nurturing the customer journey. The cherry on top? An overview of welcome emails and lead nurture sequen

Ever wished you could tap into the brilliant mind of an author, successful company founder, and  and senior manager at a cool company like Adobe? Meet today's guest Andy Lambert,  author of Social 3.0. I was lucky to have Andy share his experiences and insights on B2B growth with me. Andy schooled us on how to shift our mindset to use social media for growth and the importance of consistent, positive actions in the B2B industry. He gave us an intimate look into launching a social media scheduling platform and how educational content was crucial in generating interest.Andy didn't hold back on the secrets of his trade. He elaborated on how understanding your customer base's needs can power your business objectives and fuel your content marketing strategy. He emphasized the importance of aligning sales and marketing, and how this harmony could be the key to success for any B2B organization. We also touched on 'dark social' and its role in driving content marketing success, a concept that

Ready to tap into the power of User-Generated Content (UGC) and revolutionize your social media marketing strategy? I recorded this episode to flesh out content for a chapter in my upcoming book, so this will also act as a special preview as to what I have been working on.I'll guide you through the captivating new world of UGC, where engaging TikTok influencers and the rising breed of 'Instagrammable' content creators is becoming the norm. You'll discover why everything from customer selfies to thought leader ads on LinkedIn is now part of the UGC arsenal, and why B2B brands are jumping on this bandwagon.Ever wondered why 92% of consumers trust UGC more than traditional marketing content? The authenticity and relatability of UGC have a powerful impact on consumers, influencing their purchasing decisions and helping to build meaningful relationships. I've got intriguing statistics to share that shed light on the sway of UGC, and I'll dive into a practical example from the real est

Are you ready to unlock the secrets of turning a passion project into a thriving business? Imagine being at a crossroads in your career, unsure of the next step, and a friend suggests starting a blog. That's how Graham Robertson, founder and CEO of Beloved Brands, began his entrepreneurial journey. Listen in as Graham unfolds his transformative transition from a corporate marketer to an independent brand strategist, leveraging the power of his blog to reach out to an audience that spans across 30 countries.Graham's voyage of self-discovery began with a blog on WordPress, where he wrote extensively about his passion - marketing. As the blog gained traction, he figured out the importance of strategic writing, niche selection and reader feedback in shaping his content. Delve deeper into the art of identifying your areas of expertise and utilizing guest bloggers to fill your knowledge gaps, as Graham navigates his way through an intricate world of blogging that ultimately led him to a whopping 50,000 mo

What do you do after you publish 2 books on LinkedIn but would rather work on new content rather than revise the older books?You offer a free update on LinkedIn best practices.With that thought, my free ebook, Maximizing LinkedIn for Business, was born.Now in its 4th edition, which I am announcing with this podcast episode, this is a 55-page PDF chock full of recommendations and best practices that has become a labor of love to revise annually to make sure it is even more up-to-date than a published book, which aren't as frequently updated.This year I decided to focus on creating two new chapters:1️⃣ The Art of LinkedIn Content - helping you understand and create the new types of content that appear to get the most visibility in the LinkedIn feed2️⃣ How to Leverage A.I. Specifically for LinkedIn - introducing the tools and processes that I use to inspire you to do more on LinkedInIf you were curious the chapter I removed to make way for the new chapters is:LinkedIn Automation: I included it because I kno

Highlighting an industry trailblazer, I'm honored to host Jon Ferrara, the tech visionary behind Goldmine, once the largest CRM in the world, and Nimble, the pioneer of social CRMs. Buckle up as Jon takes us on a journey exploring how to turn social media into a goldmine of sales leads, stake your claim with influencers, and leverage social media to resonate with your audience.Strap yourself in for an expedition into the world of relationships - building, scaling, and managing them effectively over time. Jon underscores the lifeblood of purpose in our ventures, and how digital platforms can be harnessed to amplify our humanity and carve out a robust brand. We delve into the promise of technology to bolster business strategies, and the crucial need to be authentic in engagements. As we round up, Jon gifts us with his wisdom on establishing business habits and workflows, emphasizing the crucial role of customer feedback in product evolution. We explore the intersection of social selling and influencer mark

Do you feel there's a missing link in your marketing strategy? It might be time to incorporate 'Ikigai,' a Japanese concept that brings purpose and meticulous precision into the equation.  I'm here to show you how focusing on the details, embracing who you are, and finding joy in the little things can contribute to your professional success. In this intimate solo episode, we'll unlock the meaning of 'Ikigai' and explore how it's been a driving force in my life and career. Drawing from my 15 years of living and working in Japan, I'll share tales of sushi chefs striving for perfection and question how your purpose or mission manifests in your content. Whether you're a marketer, entrepreneur, or content creator, it's time to discover your Ikigai and take a new purpose-driven approach to marketing. Are you ready to grow? Let's get started.Links:Awakening Your Ikigai: How the Japanese Wake Up to Joy and Purpose Every Day by Ken Mogi: https://amzn.to/47kKM

What happens when the lines between podcasting and YouTube start to blur? Join me as I sit down with Vyyyper - The Man About Tech, from vidIQ, as we venture into this buzzing convergence. Vyyyper, a renowned YouTube expert, generously offers his insights drawn from his transformative journey from a tech content creator to an executive social media producer at vidIQ. His story is a testament to the power of determination and the importance of sharing knowledge - a true inspiration for all content creators.Podcasting on YouTube might seem like uncharted territory, but with Vyyyper's guidance, you'll unravel the intricacies of this exciting medium. We delve into the art of creating content that resonates, navigating through the changing landscape shaped by platforms like TikTok. Discover the true potential of authenticity in content creation, and why you don't need top-tier gear to succeed. We further explore strategies to optimize podcasts on YouTube, making them valuable for listeners and succes

Ever feel like your digital marketing efforts are scattered all over the place? I'm here to share a groundbreaking concept called marketing containers that will revolutionize your approach to content marketing, enhancing your strategies and optimizing your resources. Encapsulating my professional experiences and insights, I'll reveal why these containers are the future of strategic marketing and how they connect with my fifth book and the SES framework I introduced to you in episode #326.Let's shape your marketing campaigns and overall operations in a more organized, strategic way with marketing containers. I'll guide you on creating these containers and subcontainers, helping you prioritize your digital marketing activities and increase efficiency. I'll illustrate this with an example of content buckets - a unique way to create containers for each product and its associated keywords for SEO, PPC, content creation, and social media ads. And here's a fun challenge: come up with yo

Ever wondered how to brew compelling content that sets you apart? Join me for a riveting conversation with Melanie Deziel, a content wizard who began her journey in journalism and went on to shape the digital marketing world. This episode is loaded with Melanie's intriguing anecdotes - from creating branded content for the Huffington Post and the New York Times to her time as the Director of Creative Strategy at Time Inc. Plus, she recounts the challenging yet triumphant book launch of Content Fuel during a global pandemic. Melanie shares her ingenious approach to content creation, leveraging AI and chat GPT ideation to keep the content wheel spinning. She gives us a sneak peek into her latest book, Prove It, a manifesto of her belief in earning audience trust through content. We'll explore the idea of content as evidence, validating business claims and fueling digital marketing drives. Lastly, we delve into the heart of content creation, exploring Melanie's distinct content fuel framework. She

What if you could streamline your digital, content, influencer, social media, and marketing strategies with ease?Join me as I unravel unique frameworks and processes to make this aspect of your business more manageable. Using insights gathered from crafting my upcoming fifth book, I want to share with you not just theories, but practical, implementable strategies to help you navigate the digital marketing maze.Ever heard of the SES framework for digital marketing? Or the Digital Relationships Funnel?Let's explore how these game-changing ideas can help your business convert prospects into advocates, using the trifecta of search, email, and social media. And it doesn't end there! We'll be uncovering how organic and paid social media, along with influencer marketing and strategic website content, play pivotal roles in this conversion process. Tune in for an enlightening conversation that will revolutionize how you approach your digital marketing strategy. Be ready to take notes, you won't wan

Imagine attending a party that teaches you the ins and outs of social media marketing. That's exactly what we explore in our conversation with Jason McDonald, best-selling author of digital marketing and internet marketing workbooks. Jason shares his expertise on SEO, social media, and ads, as well as his journey from working in the embedded systems industry to helping small businesses succeed online. Plus, we dive into his fascinating experience creating a coloring book about Donald Trump.We discuss Jason's party analogy and how it can be applied to both B2B and B2C marketing strategies. Learn how to approach social media marketing like attending a party and figure out what kind of party you should be throwing. We also break down the complex world of technical analysis, making it simple and accessible for small business owners. Discover the importance of understanding the big picture, sequencing tasks, and translating tech jargon into terms that make sense to marketers.Finally, we chat about promot

Ready to unlock the full potential of LinkedIn Creator Mode and skyrocket your reach? I've got you covered with a game-changing episode that reveals how this powerful, yet underutilized feature can help you broaden your reach, grow your network, and establish thought leadership. As a business owner, entrepreneur, or content creator, you'll get a step-by-step tutorial on activating and maximizing LinkedIn Creator Mode, so you can be on your way to dominating the platform!As I walk you through this amazing feature, we'll share tips on how to create hashtags, add custom website links, feature lead magnets and activity, and even host LinkedIn Live events. You'll discover how to leverage StreamYard for promoting live streams on LinkedIn and how to utilize the LinkedIn newsletter feature for further reach. Plus, learn how to get subscribers straight from your profile and boost your visibility. Don't miss this opportunity to learn about one of LinkedIn's best new features in years and g

Discover the power of psychological principles in marketing as we chat with Nancy Harhut, author of "Using Behavioral Science in Marketing." Uncover why C-suite executives are recognizing the immense potential of incorporating behavioral science into their strategies and how you can stay ahead of the curve.From leveraging the magnetic middle to exploring choice architecture, we discuss practical ways to tap into the hardwired behaviors and decision-making processes of your customers. By utilizing persuasive language, you'll learn how to craft content that captures your audience's attention and drives them to engage with your brand. Plus, hear about my experience using choice architecture to boost conversions significantly.As the future of artificial intelligence continues to intersect with behavioral science, Nancy sheds light on how AI can enhance your marketing efforts. We delve into the use of AI for crafting compelling copy while stressing the importance of human interaction in closing

What if AI could be the game-changer you need to revolutionize your digital marketing strategy? In this captivating episode, I unlock the power of AI and its potential to transform the way businesses and individuals operate. Listen closely to learn how a new generation of doing things stacks up against traditional marketing methods. I also dive into the world of AI-powered virtual assistants, where your imagination is the only limit to what you can achieve.As we continue to explore the wonders of AI, I examine its role in content creation. Discover how generative AI can be used to not only improve existing content but also generate fresh ideas and build content outlines. Say goodbye to writer's block and learn how AI can speed up content generation, optimize your content for SEO, and even create custom images. Plus, I'll discuss the importance of establishing an AI policy and how to seamlessly integrate AI into your content creation process.But why stop there? In the final segment of this episode, I

Imagine building an army of irrationally loyal fans for your brand, fans who keep coming back for more and help your business thrive in today's competitive marketplace. In our captivating conversation with branding expert and author Deb Gabor, we discuss just that - the secrets to turning customers into devoted followers and her latest book, 'Person-Ality Cultivate Your Human Authority to Ignite Irrational Brand Loyalty'.Deb's journey from working at AT&T Bell Labs and other technology startups to becoming an accidental entrepreneur is both fascinating and inspiring. We dive deep into the concept of irrational loyalty, the Brand Values Pyramid, and the four-point formula for creating a winning brand strategy. Deb also shares her passion for working with unsexy brands in unsexy categories, and the importance of branding in the B2B world for building strong connections with clients.We even explore the potential of AI in marketing and branding, and whether it could ever replace the human