Maximize Your Social With Neal Schaffer

Ever wished you could tap into the brilliant mind of an author, successful company founder, and  and senior manager at a cool company like Adobe? Meet today's guest Andy Lambert,  author of Social 3.0. I was lucky to have Andy share his experiences and insights on B2B growth with me. Andy schooled us on how to shift our mindset to use social media for growth and the importance of consistent, positive actions in the B2B industry. He gave us an intimate look into launching a social media scheduling platform and how educational content was crucial in generating interest.Andy didn't hold back on the secrets of his trade. He elaborated on how understanding your customer base's needs can power your business objectives and fuel your content marketing strategy. He emphasized the importance of aligning sales and marketing, and how this harmony could be the key to success for any B2B organization. We also touched on 'dark social' and its role in driving content marketing success, a concept that