Maximize Your Social With Neal Schaffer

Every company should be investing in marketing automation regardless of industry. But even if you are investing, are you really taking the fullest advantage of it?As I proceed in writing my dedicated chapter on marketing automation for my upcoming 5th book, I wanted to share with you my thoughts on the power of marketing automation for your business and help you see it in a more strategic manner.This episode is all about unpacking the myths surrounding marketing automation and revealing its true potential to enhance customer relationships and increase profits. I'll share insights on how to maximize its potential. Using data from customer life cycle stages, preferences, and locations, I'll guide you in crafting personalized, targeted emails that deliver value to your customers. Discover strategies to increase revenue, meet customer expectations, and positively influence retention. Listen in to understand the power of preference and location targeting, and how to re-engage inactive subscribers. This e