Maximize Your Social With Neal Schaffer

In this episode I interview Andrew Schulkind, the author of "Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing." The episode focuses on building a sustainable marketing machine for small businesses, with a particular emphasis on B2B businesses. Andrew shares his expertise in working with small businesses and provides actionable advice for creating effective content marketing strategies. The conversation covers topics such as the importance of audience-centric content and the role of AI in content creation.Show NotesAndrew's background in video [00:02:08] Andrew talks about his background in video and how his company, Indigo, evolved from video to web to content marketing.Andrew's background in video and evolution to content marketing [00:04:38] Andrew talks about his background in video and how his company, Indigo, evolved from video to web to content marketing.Definition of small businesses [00:06:10] Andrew defines small