Reach Or Miss

Dr. Kevin Gazzara Show Notes Dr. Kevin Gazzara has spent the last 30+ years in program management, leadership, organizational development, courseware development, executive coaching, and teaching in both public and private sectors, spanning from heavy equipment to high tech. He is a currently a senior partner at Magna Leadership Solutions LLC, based in Phoenix, Arizona, which provides business workshops, facilitation, assessments, and executive coaching services worldwide. Kevin worked for Intel Corporation for 18 years, holding management positions for: Management and Leadership development, Intel University for the US, the Graduate Rotation Program, Mentoring programs for Intel’s worldwide Human Resources Organization, and more. Dr. Gazzara is also a faculty at Grand Canyon University, University of Phoenix, Drexel University, and Ohalo College. In 2007, he received the Future HR Leader award from Human Capital magazine for the Task Quotienttm (TQ) assessment. Workforce Magazine has recognized him for hi

Deanna Haysom Show Notes Growing up in a rural community in Saskatchewan, Canada, Deanna had an introduction to the entrepreneurial lifestyle at a very young age. With over 20 years of experience in sales and marketing in both the private and public sector, she attributes her upbringing to many of her life successes as it has been hands-on experience and an intuitive drive that guided her into her current role as Owner and Creative Director of tag concepts. Her company, tag, focuses on working with clients that are seeking authentic branding for themselves or their companies. Most passionate about We are extremely excited about helping our clients learn who they are. At the same time, I’m really passionate about bringing people together that are really great at what they do and giving them the opportunity to continue to expand those strengths so they become even better. I guess it’s the collaboration that I appreciate. So, mainly bringing in these industry experts, honing in on their amazing skills and s

Dorothéa Bozicolona-Volpe Show Notes Dorothéa Bozicolona-Volpe, Principal and Founder, Social Espionage Dorothéa Bozicolona-Volpe was born in New York City to French and Italian parents. Her father’s passing caused her family to move to Europe, where she became somewhat of a nomad. She has lived in Italy, France, Germany, Japan, Sweden, The Netherlands, and the United Kingdom. Dorothéa is a strategic digital marketing executive who is fluent in 4 languages and specializes in developing business through digital, influencer and social media marketing for the world’s most memorable brands. Dorothéa teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans. There are 4 distinct areas of her business: eCommerce: Deep understanding of taking Big Data to inform and implement UX, CRM, iOT, and AR/VR programs to assist in buyer decision making Personal Branding: For c-suite executives, recruiters, legal and medical professionals, entrepreneurs and cele

Bea Pole-Bokor Show Notes Bea Pole-Bokor is the Owner & Founder of B!Social A professional diplomat by training, Bea has been successfully branding and promoting a country at top levels in the international scene before going digital and establishing B!Social. She’s worked at UNESCO Headquarters in Paris, as well as with marketing giant L’Oréal prior to moving to New Zealand. With over 10 years of experience in communication, content creation, and events, she is now on a mission to share her passion for all things social. Bea is an official LinkedIn Local host, a member of the Organizing Committee, and a speaker at the Social Media Conference New Zealand 2019. Most Passionate About Today I consider myself as a very social person. This was the reason I started my business, B!Social, which is all about social media and beyond. I help businesses leverage the power of social media to grow. I love it because it’s all about people. I used to be a diplomat before and that’s all about social networking, s

Josh Steimle Show Notes Josh Steimle is an author, speaker, entrepreneur, and executive coach. He has written over 300 articles for publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur, and is the author of Chief Marketing Officers at Work, which was recognized in Success Magazine as one of the 5 Best Business Books of 2016. Entrepreneur Magazine put Josh on their 50 Inspirational Entrepreneurs to Watch in 2017 list, Forbes recognized him as one of http://www.forbes.com/sites/julesschroeder/2016/11/29/25-marketing-influencers-to-watch-in-2017/ (25 Marketing Influencers To Watch In 2017), and he was ranked #7 on Richtopia’s list of Top 100 Most Influential CMOs.   Josh lives on a farm near Boston with his wife, two children, and 27 horses, and is an avid reader, trail runner, triathlete, and skateboarder. Most passionate about What I’m most passionate about today is personal influence. I believe most people are good people, and if I can help people to increase thei

A special Trio Chat for International Women’s Day Show Notes Adriana Cecere Runs an Alignment and Growth consultancy for leaders, based in Syd-ney, Australia. The methodology has been proven, developed by model-ling strategies Adriana used whilst starting, developing and selling more than ten multi award winning enterprises over the past two decades. Labelled, the “Back Pocket CEO”. Adriana is the Author of an Amazon #1 best-selling book. She works with Business and Industry Leaders on their development, Business Alignment, Transformation, and Growth. Her big picture is to make a positive impact by helping Leaders across the globe and make a difference in their lives, that of their business and the greater community. More recently, jointly with Mikayla Jee has commenced a program to in-spire and empower women across the globe be the best version of themselves and follow their dreams. As an Advisory Committee member of The Buttery Foundation Board, she supports and promotes development of their programs,

…So, they (start-up entrepreneurs) read those titles and then don’t do the work!   Don Philpott Show Notes Currently the CMO for Carista App, No.1 Product on Amazon UK and Japan. MD of AD360.co/AD360.eu – one of the world’s top marketing automation/inbound strategy companies. I’ve previously consulted for some the World’s biggest brands, was subcontracted from Adecco as Google Maps Business View Marketing Co-ordinator. Outsourced to Honda from IBM. Business Development Director (EMEA) at Focusvision, Strategic Marketing Manager for Faceracer.com – the world’s first social network for karting and Business development Lead for BulgarianHeadhunters.com – a startup that both signed a global contract with IBM in one year and beat the pants off of our competitors in the BPO recruitment sector. And more…   Most passionate about I am currently a CMO marketing guide for a company called Carista, a global product that’s sold on Amazon. It’s essentially a tool that helps you cust

Eyal Feder Levy Show Notes Eyal Feder-Levy – CEO and Co-Founder An urban planner and smart city geek, Eyal has worked with numerous cities to implement advanced technology and methodologies. In Zencity, he helps local governments around the world make better decisions daily by analyzing millions of citizen feedback data points using advanced AI. Before founding Zencity, Eyal was part of the founding team of “City Center,” Tel Aviv University’s Interdisciplinary Center for Cities and Urbanism, where he led several Smart City programs. Apart from Zencity and academic work, Eyal is part of World Economic Forum’s Future of Cities advisory board, a member of the US Conference of Mayors Business Council, and the youngest board member of the Israeli Urban Planners’ Association. Most passionate about The whole purpose of what we’re doing at Zencity is to help these weird organizations called local governments make better decisions. These organizations have such a huge impact on our lives, they man

REACH OR MISS Show Notes We are about to REACH 100 episodes of the REACH OR MISS podcast. And I can’t help but feel a bit sentimental about it. I want to discuss why I started this podcast, and address the question: did I achieve at least some of the main objective that brought me to launch this podcast almost two years ago (March 20th 2017, to be exact).   I won’t tell the whole story now, just the main facts. In January 2008, after 21 years of executive marketing positions in leading multinational and local brands, I founded a company aiming to help entrepreneurs and startup founders become successful by winning market category leadership using the right marketing and sales approach. That was the basic idea. Shortly after I left my position working with one of the leading and most successful brands in the world, I received an offer to join a new VC that would focus on supporting entrepreneurs not only with money, but also with the needed basics of marketing and sales. The times were different b

Pamela Goodwin Show Notes Pamela J. Goodwin is the founder of Goodwin Commercial based in Dallas, TX, a boutique commercial real estate firm specializing in de-veloping retail/restaurant pad sites (Walgreens, McDonalds), broker-age, investment sales and consulting services under one roof. Originally from Omaha, Pamela graduated from the University of Ne-braska-Lincoln, is a best-selling author, speaker, coach, member and contributor with Forbes Real Estate Council. When she isn’t working, Pamela enjoys traveling to the beach, staying fit, being a basketball mom, spending time with her family and friends. With Warren Buffett Most passionate about I’ve been in some form of commercial real estate for more than 30 years and in my own company, Goodwin Commercial, going on 13 years this month. We specialize in 100% retail commercial real estate, and our niche is single tenant net lease properties, which means we buy land and then lease it back to McDonald’s, Walgreens, Starbucks and similar tenants. What I’m

Brian Hart Show Notes Brian Hart is an online columnist for Inc. Magazine and founder of https://flackable.com/ (Flackable), a national, full-service public relations and digital marketing agency headquartered in Philadelphia. The agency, which he bootstrapped in 2014 at the age of 27, represents a national client base of financial and professional services firms. Most passionate about I started my public relations and digital marketing agency, Flackable, about 5 years ago. Prior to this, I worked for a large public relations agency in New York. I got a LinkedIn message from a company interested in finding new public relations representation. We connected on the phone, we clicked, and I had been sitting on a business plan for a few months prior to connecting with them. I knew at some point I would take the leap and start my own business. I thought I was a year or so away from making that a reality, but once things clicked, I decided to quit my job, start working with them, and go all in. On the PR side o

Robin Colner Show Notes Robin Colner is an acclaimed digital and social media marketing strategist, university educator corporate trainer and MBA graduate of the Wharton School. After working for Fortune 100 companies, Robin founded DigiStar Media, a digital and social media marketing agency. DigiStar is dedicated to helping businesses and professionals leverage social media and digital marketing to engage prospects, attract new clients, amplify the impact of advertising and public relations campaigns and implement successful integrated marketing programs. Robin is also the founder and Director of Fordham University’s Digital and Social Media Certificate Program and the instructor for the social media marketing classes offered by Fordham’s Gabelli School of Business. Most passionate about I am running a digital and social media marketing firm: Digistar Media, digital and social media strategy and training firm. When you’re in this field, you can’t help but be passionate about it because I believe that e

Deepak Shukla is the Founder and CEO of Pearl Lemon, a 4x award-winning SEO agency in London. Deepak bootstrapped the business from his mum’s place to a £250k company in less than 24 months. He’s since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow. Deepak has been featured in TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks & more. When he’s not running his agency, you’ll find him running marathons (25 so far) completing Ironmen (2 so far), getting inked (40% body coverage) or playing with his cat Jenny. Most passionate about I’m passionate about helping people. I think everybody has the ability to unleash greatness within their lives. The way I’m serving businesses today is through my agency, Pearl Lemon; we specialize in helping companies make sure they get enough visibility on Google for keyword terms that can really get the right people to their doorstep. That’s what I do today. Where I’m headed: there are now Pearl Lemon videos,

Christopher Penn Show Notes Christopher S. Penn is a Co-Founder and Chief Innovator of Trust Insights. Christopher is a recognized thought leader, best-selling author, and keynote speaker. He has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing. Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. Most passionate about I am the cofounder of a startup called Trust Insights and we’re a company that helps marketers do more with their data; make more money with it, show better results, and so on and so forth. My personal focus in this space is around machine learning and

John Hopper Show Notes John Hopper created the system The Greatest on the Planet to change the lives of millions of people. Two years ago he turned his proven system into an effective workbook that changes the dynamic between employees and their employers. For over 200 years the basic dynamic between employer and employee has not changed. Way back in the 1700’s when someone was hired to come work on the farm is was “do as I tell you and I’ll pay you for it”. That is the same basis we’re working on still today and it no longer works. John is a motivating speaker, and a highly sought after for his expertise on “the 6 key points to having irreplaceable employees”, limiting beliefs, money, and human behavior. Most passionate about Way back in 1992, almost 20 years ago, I was working for a large construction company. I was very high in the company, even thought I was very young; I grew up through that company very quickly. I became the first person outside of the owners in order

Brian Mawdsley Show Notes 20+ years in the IT and digital space along with a flair for sales has landed me with the ability to see the technical and the big picture. This is useful as I can now help organizations make the most of the technology that exists to achieve their business goals. I have created products and solutions for companies and for my own company with a combined revenue achieved through these solutions well over $ 10 million. I have created, developed and launched the ‘Social Media Formula’, a blueprint methodology that embraces multiple platforms to achieve optimum success online. The SMF along with myinsider website solutions, a no fuss professional website solution for SME’ s is live and ready to help you get online the right way. Most passionate about My company’s name is Inside Man. Before I started my business, my dad ran a small biltong business. He came to me knowing I was in the technology space and he said, “I need a man on the inside.” And that’s where the name cam

And the main trends in entrepreneurial marketing for the New Year I often asked how I choose my interviewees for this podcast. I imagine the main reason for the question is the high diversity of the eighty guests on the show since its establishment on March 2017. It’s not easy to find a clear pattern among them. Can you guess what the connection is between interviewees like: Kate Erickson, Guy Kawasaki, Pam Wasley, John Lee Dumas, Mike Stelzner, Jack Kosakowski, Andy Crestodina, Mark Schaefer, Mark Metry, Mike Allton, Chris Brogan, Pascal Guyon, David Beebe, and Lee Oden, just to name a few? You already know that they are all successful entrepreneurs and/or influencers (opinion leaders) in their fields… However, besides these common characteristics, they are all customer focused entrepreneurs, which is what marketing is all about, after all. They, as entrepreneurs, succeeded due to their customer focused approach, or as educators and influencers about this critical issue. I chose interviewees who left th

Dhariana Lozano Show Notes Dhariana Lozano has been in the social media and digital marketing world for over 7 years. She is the co-founder of Supremacy Marketing, a boutique social media marketing firm based in New York City who manages the social media presence of clients like Chef Jordan Andino, Flip Sigi and more. Her experience ranges in creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at http://dharilo.com/ (DhariLo.com) where she provides social media tips, resources and courses. You can see her work published in Social Media Week, Social Media Today, and the AgoraPulse blog. Most passionate about I’ve been in social media marketing for about 8 years now. I started off in the corporate world and I went to agencies and I felt that social media was a bit of an after thought; people would bring me in last minute into meetings. They didn’t really understand social media and what I could do.

Matt Sweetwood Show Notes Matt Sweetwood is a thought leadership and personal branding ex-pert and was the CEO of a social network. With over 30 years of en-trepreneurial experience, he has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store photography education program. However, his greatest achievement is having raised five successful children to adulthood as a single dad. He is a life and business coach and is a regular contributor on national TV and to several publications. He has a bestselling self-help book, “Leader of the Pack: How a single dad of five led his kids, his business and himself from disas-ter to success. Most passionate about I ran a company for 28 years. It was quite an adventure; reinvented that business several times, exited that business successfully (that means you sold it). I’m not one of those people that really want to die behind the desk of the company I started many years ago; I like to move on. In the last 2 years I go

The biggest risks of entrepreneurship Show Notes On the one hand, entrepreneurship looks like the ultimate dream; countless posts offer tips and tricks to leave the 9-5 job behind and find your freedom or be your own boss. On the other hand, most people prefer to keep the entrepreneurial journey as a desirable dream. Establishing and managing your own brand new business is incredibly challenging, especially because it involves taking high level risks.   On my interviews with more than seventy successful entrepreneurs and opinion leaders for the REACH OR MISS podcast, successes and failures both get a meaningful share of each show. Every entrepreneur experiences both. Yet, a few of my guests tumble down to rock bottom - and then, they discovered their strength and the path to success. I would like to share with you four of the most amazing stories I’ve heard over the last year and a half since starting my podcast.   One of my most surprising and exciting interviews was with Bruce Van Horn, who