Reach Or Miss

Ilan Missulawin Show notes Ilan Missulawin is the co-founder of ClickCease, the leading click fraud protection software used by thousands of advertisers. His background in marketing is diverse, from marketing campaigns for global retail companies to startup marketing. He lives in Tel Aviv with his wife and two children. Most passionate about  I’m a co-founder of ClickCease, which provides protection from click fraud to advertisers that use Google search. At least 20% of the clicks that a Google advertiser gets will not convert. In the beginning, I was on the phone all day, speaking to companies that were already aware of, and concerned about, click fraud. Then we started to advertise, especially through Google search, attracting these people to our site. The breakthrough happened about a year after the launch, when we started to use chat software called Intercom. It supported people whom we brought to the website, answering their questions and helping to convert them into sales. The next stage was t

What can any entrepreneur learn from influencer entrepreneurs like Jeff Bullas, Kevin L. Jackson, and Josh Steimle?   How to become the influencer of your new market? I was standing in Lipton’s testing room in Bristol with the Global Marketing Director, in 1996, learning one of the most important lessons in marketing. From my 32 years in marketing, I know that the best and easiest way to succeed in launching a new product and building a successful brand is by leading your market category. The idea is taking ownership of a market category in the minds of the customers. One of the four basic market strategy definitions is ‘what market category should we play in’. If you can’t lead the market, you should invent a new market category. The most famous example of that is probably the story about Miller Beer. Miller wanted to grow and lead the US market. However the beer market was totally saturated. And any farmer who grew barley could quite easily build a brewery in his farm and start selling beer. Mill

The best advice from Dr. Kevin Gazzara, Dhariana Lozano, Roy Sutton and Deepak Shukla can help your business succeed more quickly and substantially. Entrepreneurship starts in different ways. However, there is something special about those who saw an opportunity and decided to focus on a new direction. Their journey to success is different from the journeys of those to whom entrepreneurship simply ‘happened’ and totally different from startups that raised money to develop an entrepreneurial enterprise from an idea. In  today’s episode, I share with you the best advice from these entrepreneurs. I believe that no matter how you became an entrepreneur, the perspectives of Dr. Kevin Gazzara, Dhariana Lozano, Roy Sutton and Deepak Shukla can provide a new perspective on taking your business to higher levels.   Before he left his 18-year career at Intel, Dr. Kevin Gazzara’s research discovered 5 things any entrepreneur needs to become successful. Dr. Kevin Gazzara

Mellissah Smith Show Notes Mellissah Smith is a marketing expert, author, writer, public speaker, and technology innovator. Having worked with more than 300 companies across technology, health, and medical, professional services, manufacturing, transport and logistics, finance, and sustainability industries. Mellissah has a well-established reputation as an experienced marketing professional with 28 years of experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is the founder of Robotic Marketer an innovative, modern and AI based technology that develops and consists of marketing workshops and extensive strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that covers marketing, entrepreneurship, travel, health, and wellbeing.   Most passionate about I’m one of those people who are very passionate about many things. Rig

Smita Nair Jain Show Notes Smita Nair Jain is currently the Senior Divisional Vice President at Sears Holdings India Pvt. Ltd  – an offshore division of the 141 year old American retail giant Sears Holdings Corporation. Before joining Sears, she was Chief Operating Officer at Barclays in India. Prior to this, she has been at global executive leadership roles with leading multinational organizations such as Capita, MphasiS, Prudential and Accenture Amongst her many interests, the most prominent one is around Inclusion and Diversity and she works with multiple self help groups and organizations towards bettering the gender ratio across levels in corporates and other related issues such as eual pay .She is also passionate about developing the youth of this country and is a mentor to multiple start-ups and is a key speaker at many start up events. She is a popular speaker in campus circuits and has been invited to speak at various IITs, IIMs, NITIE and TEDx events. She was also awarded the Linkedin Power

Kate Sheehan Show Notes Kate Sheehan a Director of The OT Service and Occupational Thera-pist specializing in environmental design and equipment provision. She is well respected as a leader in the field of product and commercial consultancy and is passionate that products are designed to meet function, enable occupation, are simple and intuitive to use. Most passionate about I’m an Occupational Therapist, but I’m not a typical OT. I worked in emerging markets. Back in 2004, I was quite frustrated by the equipment market for people with disabilities, because it was quite institutional and functional but not very aesthetic. At some point, I was asked to help as a consultant for commercial project aesthetics in hotels inaccessible toilets. And that brought me to the commercial sector looking at how we can influence design and change from a product development aspect but also how we can use the occupational therapy skills to enable companies to target people and how OTs can be the bridge between the product p

Resa Gooding Show Notes Resa is the Co-Founder and Client Relations Director of Cacao Media, a HubSpot Certified Platinum Partner Agency with offices in Tel Aviv, New York, and Nairobi. With the CRM and Marketing Automation processes she and her team set up, startup companies, as well as traditional companies, spend more time closing deals instead of being bogged down by administrative tasks. Originally from Trinidad and Tobago, she currently lives in Israel with her husband and kids and when not assisting her team and client can often be found at various co-working spaces giving advice and assistance to anyone who requests. Most passionate about I’m originally from Trinidad and moved to Israel following my love. I studied Statistics in the university. I worked in statistics with the government here. When I came to Israel, I was not sure which business direction should I take and decided to focus on marketing where I can combine two of my skills, statistics with my English. So, I got involved with marke

The golden touch Show Notes Entrepreneurship opens an opportunity for anyone, anywhere at any time to create groundbreaking business success and dramatically change their financial future. While talking with hundreds of successful entrepreneurs on my show, I met with three well-respected real-estate influencers, that not only became very successful in their field but also chose to teach and help others to become real-estate experts. Whether you are looking for an opportunity to leave your ‘Nine to Five’ job, or you are already an entrepreneur looking to become an influencer on your field, you will find a lot of tips and insightful ideas on today’s show. Pamela Goodwin – “My Moto is: Never Give up and Always Find a Way!” Pamela J. Goodwin is the founder of Goodwin Commercial based in Dallas, TX, a boutique commercial real estate firm specializing in developing retail/restaurant pad sites (Walgreens, McDonalds), brokerage, investment sales and consulting services under one roof. Originally fr

Yariv Tabac Show Notes Yariv Tabac is CEO and Co-founder of DBmaestro. Yariv is also the Co-founder of Extreme Group, a leading IT services solutions provider group that employs more than 200 IT professionals and serves more than 50 of the largest enterprises in Israel. Prior to DBmaestro, Yariv co-founded byUMan Inc., an innovative solution for managing web- enabled contact centers. Yariv began his career at the Israel Defense Forces Computer Center where he held various technical and management roles. Yariv holds a B.Sc. degree in Business and Management from Bar Ilan University. Outside of work, Yariv enjoys swimming, hiking and a good beer. Most passionate about Today DBMaestro is no longer a startup. We are a company. DBMaestro is the leader in DevOps for Database. We focus on enterprises, Fortune 1000, Global 2000, and we assist our customers in automating all their computers’ integration, computing delivery processes, and make their agile development much faster with better quality. With o

Phil Friedman Part 2 Show Notes For the first time after 115 episodes, I decided to divide my interview with my weekly guest Phil Friedman into two parts. Phil decided to stop being frustrated as a university professor teaching philosophy and made a career shift, studied yacht design and basic structural and mechanical engineering. He then entered the marine industry as a yacht builder, boat and shipyard manager, small-business and start-up advisor, and yachting writer and editor.   Marine Industry Consultant Phil Friedman has a long and varied background in the marine industry, as a yacht builder, boat and shipyard manager, small business and startup advisor, and yachting writer and editor. As Managing Director of the Port Royal Group, he provides clients with the benefit of his intimate knowledge of yacht construction, major refit and repair, surveying, damage assessment, estimating, contract negotiation, and dispute resolution. For several years, Phil was the president and CEO of Palmer Johnson

Phil Friedman Part 1 Show Notes Marine Industry Consultant Phil Friedman has a long and varied background in the marine industry, as a yacht build.er, boat and shipyard manager, small business and startup advisor, and yachting writer and editor. As Managing Director of the Port Royal Group, he provides clients with the benefit of his intimate knowledge of yacht construction, major refit and repair, surveying, damage assessment, estimating, contract negotiation, and dispute resolution. For several years, Phil was the president and CEO of Palmer Johnson Yachts, during which time the company under his supervision developed, built, and refitted nearly two dozen luxury mega yachts in the 30- to 60-meter range. During his multi-year tenure as Senior Editor of Power & Motoryacht magazine, Phil tested and evaluated hundreds of yachts worldwide. He has published more than 1,200 articles on yacht design, construction, repair, and maintenance. And his recently published eBook, Ten Golden Rules for Successful New

Kevin L. Jackson Show Notes Kevin L. Jackson Advance Technology & Business Strategy Expert Kevin L. Jackson is a globally recognized cloud computing expert, Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.  He has also been recognized as a “Top 5G Influencer” (Onalytica 2019), a “Top 1000 Tech Blogger” (Rise Social Media 2019) and provides integrated social media services to AT&T, Bosch, Ericsson and other leading companies. As an Associate Consultant with A.T. Kearney, he provided cloud computing and cybersecurity management consulting services to the Kingdom of Saudi Arabia. Other internationally recognizable firms that have sponsored articles authored by him include Cisco, Microsoft, Citrix and IBM. Mr. Jackson has also been featured in podcasts and online video with Dell, Intel Corporation, O’Reilly Media and National Public Radio. In May 2018 he was awarded an Information Security Leadership Award for his work in the US Federal Government Secto

Antoine Martel, Josh Steimle, Pamela J. Goodwin and  Lance Scoular During the last two years of interviewing most successful entrepreneurs and opinion leaders in the world of entrepreneurship, I was surprised to learn about the tight connection between the causes that lead entrepreneurs to their biggest failures and the main factors behind their biggest success. My advice to entrepreneurs struggling to find the breakthrough to success would be to study the roots for their failure. The answer is most likely there. Antoine Martel At the age of 23, Antoine Martel is a very successful real estate investor with a business that buys and sales over 100 homes a year. Antoine Martel of Martel Turnkey is a real estate investment expert from San Mateo, California. As a licensed real estate agent and experienced investor, Antoine helps new and seasoned investors realize their financial goals. His proven real estate investment strateg

Ofer Shayo Show Notes Ofer Shayo is a passionate tech entrepreneur with over 15 years of senior management experience focused on enterprise SaaS, mobile, social networking, and Cloud TV products with superior user experience. Co-founded Tvinci in 2007 and built and developed a world-class team of talents with a diverse, innovation-driven culture. Tvinci was acquired by Kaltura in 2014, and today it serves Kaltura’s customers under the name Kaltura Media and Telecom. Tvinci’s Cloud-TV platform is serving today millions of Pay-Tv subscribers worldwide (Deployed by Vodafone, Veon, Turner, Viacom, KDG, Ono and MediaCorp). Currently, Ofer is based in London with his family and is starting to build a new tech company. What is Ofer most passionate about? I defined myself as an entrepreneur almost from day one. A few months ago, I left Kaltura – the company that acquired my company five years ago – and I’m now in the Avery structured ideation process to find an innovative idea and establish a new company w

Special Edition, Show Notes Hi Reachers! I hope you are all having wonderful days, and I’m so happy to be here with you. I have talked a lot lately about the changes and new direction that we are taking, and I’m very excited to tell you that it’s happening now. This is a special episode where I’m about to announce a new challenge regarding Entrepreneurial Business Success rates; in which each of you have a part. So stay with me until the end. But first I would like to invite you to my new Free Live Master Class about THE 4 PRINCIPLES OF CREATING, GROWING, AND MAINTAINING YOUR SUCCESSFUL ENTREPRENEURIAL BUSINESS. In this webinar I will walk you through “How to build AN ACTIONABLE, MONTHLY ROUTINE TO REACH ONGOING PAYING CUSTOMERS, REVENUE, AND GROWTH without the CONSTANT STRESS OF CASHFLOW, FRUSTRATING trial and error, or EXHAUSTING guesswork. There will be two options to take part in this Master Class this week, on Wednesday May 29th at 2 pm east, 11 am pacific time, and on Thursday, May 30th at 3 pm east

Andres Pira Show Notes 16 years ago, Andres was homeless, sleeping on the beaches of Thailand, starving, frustrated an d angry at his situation. When he reached out to the last of his friends he hadn’t already begged for money from, his friend responded by giving him something that would prove to be much more valuable -a book called The Secret. Though it did not happen overnight, today he runs over 19 companies, employs over 200 people, and is one of the largest real estate developer in Thailand. He has only just begun his journey and continues to apply the lessons he learned in The Secret, only to see more prominent and significant results. Andres has narrowed down the 18 principles he uses to achieve success, which are now laid out in his book, Homeless to Billionaire.   http://www.reachormiss.com/5-actionable-tips/ (Download My Powerful Cheat Sheets to adopt today A Daily Routine of Successful Entrepreneurs)   Most passionate about My line of work is real estate. I’ve been in real estate

Antoine Martel Show Notes Antoine Martel of Martel Turnkey is a real estate investment expert from San Mateo, California. As a licensed real estate agent and experienced investor, Antoine helps new and seasoned investors realize their financial goals. His proven real estate investment strategies have enabled countless clients throughout California to realize passive income and financial freedom through out-of-state turnkey rental properties. While still a student at Loyola Marymount University, Antoine had already begun immersing himself in learning the real estate industry, absorbing everything he could about real estate investing; how to set up a team, networking, calculating the numbers, recognizing good deals, and much more. Antoine Martel is now a nationally recognized real estate expert with tens of thousands of followers. He is an inspiration to both millennials and generations from every decade.   http://www.reachormiss.com/5-actionable-tips/ (Download My Powerful Cheat Sheets to adopt today

Avi Yaron Show Notes Avi Yaron is a visionary entrepreneur, Executive Chairman, and strategic adviser with extensive knowledge of medical / Neuro technology arenas. Passionate about disrupting medicine, for enhancing life quality, and utilizing advanced technologies. Invented, founded, and led disruptive companies targeting un-met needs. Envisioned “emotion based personalized predictive preventative solutions” (see TEDxAmsterdam talk), set strategy and led Joy Ventures, to pioneer and cultivate a Neuro-Wellness consumer product ecosystem.   http://www.reachormiss.com/5-actionable-tips/ (Download My Powerful Cheat Sheets to adopt today A Daily Routine of Successful Entrepreneurs)   Most passionate about I prefer to help them to stay healthy and happy, or even delay the onset of disease Instead of helping people after they already developed the disease. As a technologist, this is what I’m focusing on. I would like to develop global, sustainable companies and services that can help

Dwayne J. Clark Show Notes Under his leadership, Aegis has grown to more than 30 locations, employs more than 3k staff members, and has served over 60k residents. Dwayne grew up poor with often not enough money for food. The family solution was to make a potato soup meant to last a week. Today, he supports more than 70 local and global charities and has founded four of his own including: The D1 Foundation, The Potato Soup Foundation, The Clark Family Legacy Foundation, and The Queen Bee Café. His book, ’30 Summers More’ contains the “lessons from longevity” that Clark has amassed from a front-line view as the CEO of Aegis Living, combined with the latest health and wellness research on living well as we age.   http://www.reachormiss.com/5-actionable-tips/ (Download My Powerful Cheat Sheets to adopt today A Daily Routine of Successful Entrepreneurs)   Most passionate about AI don’t lack for passion! I have a book coming out called, 30 Summers More. I’ve been working on the book wit

Dan Gingiss Show Notes Dan’s 20 year career has consistently focused on delighting customers, spanning multiple disciplines including customer experience, marketing, social media, and customer service. He has held leadership positions at three Fortune 300 companies – Discover, Humana, and McDonald’s. He is an international keynote speaker who believes that a remarkable customer experience can be your best marketing. Dan is the author of the book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! Show podcast, and a regular contributor to Forbes. Brand24 recently named him one of the “Top 100 Digital Marketers 2019”.   http://www.reachormiss.com/5-actionable-tips/ (Download My Powerful Cheat Sheets to adopt today A Daily Routine of Successful Entrepreneurs) Most passionate about I’m just launching my solo speaking career. So, I’m excited about growing that because I do think that I have a good message and one of the thi