Reach Or Miss

Informações:

Synopsis

The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.

Episodes

  • Ep. 246 – Parham Albadvi: “You need to develop relationships and build trust rather than always looking for a transactional relationship.”

    20/12/2021 Duration: 23min

    My name is Parham Albadvi. I’m a copywriter and brand strategist serving conscious businesses. I spent my formative years in Iran and moved to Canada eager to work for purpose-driven tech and B2B companies, but soon became disillusioned… I love working with conscious entrepreneurs - people who share my values and vision for the world. Clients that I feel energetically aligned with, and who believe in making profit and impact. That’s why together with my partner, I founded Mocho and Co, the first full-service digital agency exclusively for conscious businesses and disruptors. I’m committed to helping businesses of all sizes realize Fred Kofman’s vision of businesses “conscious of inner and outer worlds… taking into account body, mind and spirit in self, culture, and nature.” But we can't do it alone. We need a vibrant community of conscious, aligned entrepreneurs - people like you, who know their skills are better served somewhere else... somewhere they haven't found yet.   Most passionate about

  • Ep. 245 – Tim Cakir best advice: Be obsessed with the problem not the solution; if you obsess about the problem, the solution will change over time, getting better and better.

    13/12/2021 Duration: 32min

    Tim Cakir is a growth consultant who helps companies, entrepreneurs and students achieve fast and consistent growth. Working with 17 startups to date, some of his best achievements include helping two startups receiving 1.7 million euros in Horizon 2020 funding, increasing MRR of one startup from $80k to $300k in less than 18 months and completing projects such as implementation of OKRs, building company dashboards, rebranding and product launches. In addition to that, Tim’s passion for helping people realize their potential to bring their ideas to life means that he also teaches Bachelor and Masters programs at two universities in Barcelona, ESEI International Business School Barcelona and Geneva Business School.   Most passionate about I'm very passionate about education at the moment. About 30% of my professional time, I dedicate to teaching. I teach in two master's programs in two different universities. I usually teach around digital marketing, online growth, and some business intelligence.

  • Ep. 244 – Brian Fritton best advice: “Don’t be afraid to narrow. The fastest and highest-quality way is by focusing first on a smaller group of people who will love your and represent your product”

    06/12/2021 Duration: 28min

    Brian Fritton is the founder of Havoc Shield, which is a cybersecurity program as a service where he brings the founder’s perspective to cybersecurity in an increasingly complicated and risk-filled environment. Brian has built products and led engineering, design, and IT teams at companies with credentials such as Fortune’s 500 Fastest Growing Companies, the Inc. 5000 List, and Entrepreneur’s 100 Most Brilliant Companies.   Most passionate about I built Havoc Shield, which is a cybersecurity program as a service. It helps you holistically protect your business from attacks as well as win new business with security-conscious customers like government organizations or larger enterprise businesses. At the beginning of 2020, we went through an accelerator called Techstars and, about this time last year, raised a $1.5 million round. Right now, we are selling primarily into financial services but really our goal is to protect other founders and small business owners. Brian’s career and story I've

  • Ep. 243 – Scott Turman’s key success factor is tenacity; never give up. Failure was never an option!

    29/11/2021 Duration: 14min

    Scott Turman is an IT expert and entrepreneur that has been writing code and cryptographic systems for the last 25 years for the likes of NASA, the Department of Defense, Disney, and other Fortune 500s. He is the founder and CEO of BrightRay Publishing, an all-in-one writing and publishing service for busy entrepreneurs like himself. He lives in Florida with his wife and son.   Most passionate about About a year ago, we started a company called BrightRay Publishing. We're the writing partners for CEOs, founders, and anybody trying to build their brand. Typically, the book can be a vector onto podcasts, interviews, and the news. We've been doing this for about a year now. We've hired our ninth employee and things are going swimmingly. Scott’s career and story Twenty-five years ago, I started my career at NASA, as a software engineer. I have a history at NASA. My father was an engineer during Project Mercury, which was America's first foray into space. I started my consulting company. We grew

  • Ep. 242 - Brian Roland: “As an entrepreneur wherever you are, you're looking for gaps and thinking, ‘How can I fill that gap? How can I bridge that gap?’”

    22/11/2021 Duration: 36min

    Brian Roland is a Social Entrepreneur and Founder of Abenity, the 6x Inc. 5000 Company that’s powering corporate perks for top brands including U.S. Bank and MasterCard. And while Abenity provides millions of subscribers with private discounts, the company’s social mission is fighting extreme poverty with every program they deliver. Abenity recently exceeded a million dollars of total giving and hired a CEO to accelerate growth with their fully remote team. Brian lives in Scottsdale with his wife and 3 daughters and is investing his time in efforts that help like-minded entrepreneurs establish a social mission of their own.   Most passionate about In 2006, my brother and I built a SAS company (software as a service) that helps large corporations offer employee perks and benefits to their people. We've negotiated discounts on everything from pizza and the zoo to movie tickets, oil changes, car rentals, and hotels. We put it all in one spot for our clients and brand it to look like the company an

  • Ep. 241 – The Most Important Law of Marketing

    15/11/2021 Duration: 40min

    There are a few reasons why so many entrepreneurs fail. I believe that lack of marketing is the biggest one. And that’s also what entrepreneurs think. According to CBInsight Post-Mortem research, 42% of the entrepreneurs who failed said the number one reason for their failure was ‘No market need.’ Finding the market need is, as I see it, the first and most important role of marketing. It always starts there. It’s all about where is the biggest market opportunity at the current stage of the company. Any company. Otherwise, you might try to go in the wrong direction. OK. Let’s admit it. What would you say if I asked you what is marketing? You would probably tell me it’s lead generation, social media, building a brand, or the like. And you are right.   Marketing is everything you need to do to get customers and build your brand. In order to succeed in doing so, you need two things. First, you need to understand who your target audience - your potential customers are... Second, comes the most important

  • Ep. 240 – Michael Cannavo – Super73: One of the biggest tools that have worked for us has been our organic engagement on social media.

    08/11/2021 Duration: 18min

    Michael Cannavo started his career on social media. He was able to infuse his own understanding of viral content, social platforms, and demographic interests into Super73, causing it to accelerate the growth and visibility of the company. As the company grew, so did his social media presence. With 500,000 followers online, Michael has been able to pull back the curtain on what life is like within Super73, how the company has succeeded, and where it is going next.   Most passionate about My passion comes from creating things that haven't been created. Whether that's through marketing or products, it's all about bringing something new to the table and looking at it with a fresh set of eyes. Michael’s career and story We founded Super73 back in 2016. It was built on the ashes of a couple of failed businesses. It was about finding the right product for the right time. Here we are five years later. We just crossed over a hundred employees. Over the last year, we've been working to release new p

  • Ep. 239 – Yaro Starak: “You have to actually meet your customers where they are… Then present an alternative pattern or way to solve their problems.”

    01/11/2021 Duration: 29min

    Yaro Starak is the co-founder of InboxDone dot com, an email management company with a team of 25+ serving clients including restaurant owners, venture capitalists, accountants, doctors, lawyers, real estate agents, car retailers, online coaches and more. Yaro has made 30+ angel investments in tech startups including Steezy, LeadIQ, Fluent Forever, FitBod and Nutrisense, has property investments in Canada and Ukraine, and in partnership built a 3.6MW solar farm. During the mid-2000s Yaro sold his first company, BetterEdit.com, then built an online education business, Blog Mastermind, selling over $2 Million of his books and online courses, as he traveled the world, living in 26 different cities. Yaro has been featured in SkyNews, Forbes, Entrepreneur Magazine, Huffington Post, Business Insider, Foundr and hundreds of media outlets and events.   Most passionate about I'm passionate about my own company right now, InboxDone. I'm also passionate about angel investing, which is something I've done mo

  • Ep. 238 – Serioja Glorie – Sergei’s best advice for entrepreneurs: “There’s just one simple rule and it’s never, ever give up. You just have to keep going.”

    25/10/2021 Duration: 31min

    Serioja Glorie is an enthusiastic Serial entrepreneur. He has a wealth of knowledge on e-commerce that can be quite beneficial to every business owner. His automation service journey started because of his personal success & demands by others to tread similar paths that yield positive results. He broke a lot of barriers and utilized an ever-evolving landscape that has helped to grow and establish a new formula. Serioja has launched the first Multi-Market Automation Service and thereby proffering solutions to problems that are encountered by entrepreneurs.   Most passionate about I'm basically trying to provide the freedom of financial independence. It's financial freedom, which we try to provide through e-commerce. E-commerce automation means you can own your own e-commerce store on Amazon or Walmart without having to manage it or handle it. Sergei’s career and story I've been a salesperson my whole life. Really, I was a door-to-door salesman. I was an insurance salesman. I was a car sa

  • Ep. 237 – Toccara Karizma’s key success factor: “For me, it’s mindset. I don’t ever believe in chasing money. I chase joy, and money naturally follows.”

    18/10/2021 Duration: 27min

    Toccara Karizma is a digital marketing consultant and business growth strategist. She is the CEO of Karizma Marketing, a full-service digital marketing agency dedicated to growing elite eCommerce brands online through email marketing, social media marketing, PPC, SEO, website conversion optimization, and more. Having built her own successful eCommerce business back in 2007, Toccara is now considered one of the world's top eCommerce marketing experts. Her out-of-the-box approach to digital marketing and expertise in the online business growth space is why I've asked her to join me today.   Most passionate about I own a seven-figure digital marketing agency with a heavy focus on e-commerce clients. I had grown that business to be an international company and it was quite successful. I have a background in business economics, so I knew that my place was in scaling brands and that I could do it very well. That is where I got my start. What I'm most passionate about is building e-commerce brands. I

  • Ep. 236 – John Thalheimer: “I believed everyone in the world needed my products, and it wasn’t true. that’s the biggest challenge entrepreneurs have.”

    11/10/2021 Duration: 27min

    John Thalheimer is an award-winning management consultant, speaker, and author who has helped hundreds of businesses and thousands of entrepreneurs and small business owners transform their potential into extraordinary performance. The secret is in learning the ability to make the right behavioral decision in the moment to reach the desired outcomes. It’s simple. It just ain’t easy. John teaches small business owners and entrepreneurs how to make the right decisions about their company to take it to the next level. In his new book, The Truth About Selling, John teaches us how to influences others to invest in our ideas, products, or services.   Most passionate about My real passion is focusing on the human side of work My main focus has been on the employee. How does that employee achieve what they want to achieve at work? How do they perform well and all that kind of stuff? But it's also about that customer and client and how we get them to make that decision. John’s career and story My fir

  • Ep. 235 – Steven Hoffman: You can’t generate demand. Demand is either out there or not. In that case, you should kill the product and move on.

    04/10/2021 Duration: 36min

    Steve Hoffman (Captain Hoff) has had more careers than cats have lives, from Hollywood TV exec and game designer to manga rewriter, voice actor, animator, electrical engineer, studio head, and video game designer. Today, he’s the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (published by Hachette), “Surviving a Startup” (published by HarperCollins), and “The Five Forces” (published by BenBella).   Most passionate about I am most passionate about helping entrepreneurs, not just financially but also in reaching their personal goals, helping them do something meaningful with their lives and actually make an impact on the world. I see myself less as a business person and more as a creator. Ste

  • Ep. 234 – Vikrant Shaurya’s best advice: “start small, think big.” in my first business, I was doing the complete opposite and ran out of money in six months…”

    27/09/2021 Duration: 35min

    Vikrant Shaurya is the CEO and Founder of BestsellingBook.com. He’s also the author of two #1 bestsellers: P.O.W.E.R: The Success Mantra, and How to Write a Bestseller: Become a Bestselling Author, Attract High-Value Clients, and Skyrocket Your Authority. Vikrant is the most-viewed author for “eBook Publishing” on Quora and is recognized by the National Academy of Bestselling Authors.   Most passionate about I'm in the book publishing industry, where I help entrepreneurs publish their books. We help them turn their ideas into best-selling books through “done for you” book writing, publishing, and marketing services. Vikrant’s career and story Eleven to 12 years ago, I had just graduated from high school and my dad asked me, “What do you want to become in your life?” At that point, I had no idea, no clue. I was 16 or 17 and I had no vision at all for myself. I was just trying to enjoy my life. I told him that I wanted to be an engineer. I come from India and there is a kind of mentality that if you're not

  • Ep. 233 – Anthony Blatner: “You’re not going to be able to do everything by yourself. You’ll need to surround yourself with other people that will push you and whom you’re going to learn from.”

    20/09/2021 Duration: 28min

    Anthony Blatner is a tech founder, ex-IBMer, and the founder of Speedwork Social: a top LinkedIn advertising agency. After watching a lot of companies with great products or services fail because of ineffective marketing, Anthony started Speedwork Social to help those businesses unlock their B2B marketing potential and achieve explosive growth. By blending his experience in marketing and software, Anthony helps businesses reach high-level decision makers at scale using LinkedIn Ads and technology. Having managed millions in ad spend and generated over 100,000 new sales opportunities, it is safe to say Anthony is one of the top leading LinkedIn ads experts in the industry and in a way, is only getting started.   Most passionate about I'm one of those people who spends more time on LinkedIn than any other platform. My specialty is helping people with LinkedIn ads. That's what I do day in and day out. We specialize in helping create and manage LinkedIn ads and campaigns for different types of B2B organizati

  • Ep. 232 – Dan McGaw Best Advice: “Focus on generating revenue. Sometimes it’s much easier to sell and get your customers, not only to raise money.”

    13/09/2021 Duration: 22min

    Dan McGaw is an award-winning entrepreneur, speaker and the CEO of McGawdotio, an analytics and marketing technology consultancy and SaaS platform, UTM.io. In addition, Dan also finds time to be a 500 Startups Mentor, and has previously started the first business accelerator in Orlando. He’s also a thought leader in the MarTech world and CXL instructor on the topic. Having spoken at the leading Marketing conferences and online events, including Traction Conf and Forget The Funnel, his expertise lies in helping businesses extract and interpret the right data to grow their revenue exponentially. Dan previously served as the Head of Marketing at Kissmetrics and in the past he’s worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing data. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States Department of State, where he had the privilege to advise the government, universities, and private corporations on

  • Ep. 231 – Mark Firth: “You need to be in control of your audience. You should have your own audiences like an email list, podcast listeners, or phone numbers”.

    06/09/2021 Duration: 23min

    Mark Firth spent a large portion of his life working a corporate job in London, but he was left feeling unfulfilled and in need of creating an impact. He decided to take an extended break and visit Colombia, not knowing it would be one of the best decisions of his life. Mark met, fell in love and quickly started a family in Columbia, but he didn't have a job. To support his new family, he wanted to start an online business and remembered that when he worked for corporate companies, like IBM and Siemens, he used LinkedIn to prospect and book qualified sales calls through a personalized approach based on human-to-human connection. In 2017, he founded Linkedpreneurs where he combined traditional B2B sales and online marketing to generate leads. He has helped thousands of business owners and solopreneurs to consistently book qualified calls that become clients through LinkedIn using their personal connection system called Emotional Brand Intelligence. In return, his clients have more time, money and freedom to ma

  • Ep. 230 – Karl Maier: “The team is how you make the work. Any one player can only go solar, but as a team you can go much further.”

    30/08/2021 Duration: 24min

    Karl Maier founded Abunden to help internal and external business advisors be even more effective in helping their clients to grow and succeed. Abunden is the third software company Karl has co-founded. In his various roles over the past three decades, he has been part of the leadership team in six established companies which have at least doubled sales in two years. Leveraging his successes, Karl developed the Abunden Framework© and led the development of the practical management tools in the Abunden Tools App. These online SaaS (Software as a Service) tools build the management structure for companies to grow and succeed. Karl received both his MBA and BA from Rice University in Houston. has been the chairperson for the Rice University Business Network and the Houston District Export Council as well as a board member for TiE Houston.   Most passionate about I'm working to help make coaching better and using technology tools to do that. I’m working on tools to help coaches and business advisors be even

  • Ep. 229 – Jess Chan’s best advice: “just get started and figure it out along the way… entrepreneurs fail when they try to have it all figured out.”

    23/08/2021 Duration: 22min

    Jess Chan is the Founder & CEO at Longplay, a full-service email marketing agency for DTC e-commerce brands. Within 6 months of launching Longplay, Jess helped brands increase email revenue by 639% within 90 days and increase average order value by over 67%. Prior to Longplay, Jess was the Chief Marketing Officer at DTC brand Best Self Co where she saw the unique opportunities and challenges e-commerce brands faced in nurturing, converting & retaining customers that fueled her to launch Longplay. Jess has spoken at events such as DX3 and Digital Growth Summit, and has been featured in Entrepreneur, Influencer Hustle & Thought Catalog.   Most passionate about Most of my time is spent building up Longplay, which is our full-service email marketing agency for e-commerce brands. Now that our business is more established and we have our foundations down, we are doing a little bit more exploring of new business initiatives, whether it’s launching courses or having exploring partnerships to bring th

  • Ep. 228 – Roger Hardy built a NASDAQ-listed public company with his sister and sold it for almost half a billion dollars. Today he found a new opportunity in the eye care business.

    16/08/2021 Duration: 22min

    Roger Hardy is a serial entrepreneur with over 15 years’ experience building several technology businesses to successful exits. Hardy founded Coastal Contacts Inc. in 2000, instantly re-writing the business model for contact lens sales and delivery. Drawing from his previous logistics expertise and industry knowledge, Roger seized the newly emerging e-commerce revolution. Roger led Coastal to become the largest online retailer of eyewear and vision related products until it was acquired by Essilor International in what was the largest e-commerce transaction in Canadian history at the time. In 2018 Roger co-founded KITS Eyewear Ltd. alongside Joseph Thompson and Sabrina Liak. As CEO, Hardy has led KITS through unprecedented growth with a 47% year over year revenue increase.   Most passionate about We built Coastal Contacts, my sister and I, from startup to a NASDAQ-listed public company and then sold it in 2014, for almost half a billion dollars. Since then, we've been doing investments in real estate and

  • Ep. 227 – Andrea Owen: “Success doesn’t happen in a vacuum! You have to ask for help, whether that is with a therapist, your best friend, or your partner.”

    09/08/2021 Duration: 26min

    Andrea Owen is an author, global speaker, and professional certified life coach who helps high-achieving women maximize unshakeable confidence, and master resilience. She has taught hundreds of thousands of women tools and strategies to be able to empower themselves to live their most kick-ass life through speaking, her books, coaching, and her wildly popular podcast with over 3 million downloads. Andrea is creating a global impact in women’s empowerment with her books being translated into 18 languages and available in 22 countries. When she’s not juggling her full coaching practice or writing books, Andrea is busy riding her Peloton bike, chasing her two school-aged children or making out with her husband, Jason. She is also a retired roller derby player having skated under the name “Veronica Vain”.   Most passionate about After about 10 years as an entrepreneur, I am focused mostly on speaking on stages and writing books. Andrea’s career and story I Have an interesting story that’s that involves my pe

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