Reach Or Miss

Michael Cannavo started his career on social media. He was able to infuse his own understanding of viral content, social platforms, and demographic interests into Super73, causing it to accelerate the growth and visibility of the company. As the company grew, so did his social media presence. With 500,000 followers online, Michael has been able to pull back the curtain on what life is like within Super73, how the company has succeeded, and where it is going next.   Most passionate about My passion comes from creating things that haven't been created. Whether that's through marketing or products, it's all about bringing something new to the table and looking at it with a fresh set of eyes. Michael’s career and story We founded Super73 back in 2016. It was built on the ashes of a couple of failed businesses. It was about finding the right product for the right time. Here we are five years later. We just crossed over a hundred employees. Over the last year, we've been working to release new p