Reach Or Miss

Chris “Mercer” Mercer, co-founder of MeasurementMarketing, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what’s working and what’s not. First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results. Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience. He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.   Most passion

Aidan Sowa is an entrepreneur who got into the digital marketing space in 2016 due to working with the MIT Enterprise Forum Cambridge. Aidan is now the founder and CEO of Sowa Marketing Agency. Sowa Marketing Agency specializes in helping luxury realtor get featured in the media, guaranteed. Aidan believes all entrepreneurs have the choice to differentiate themselves from their competition or die as a commodity.   Most passionate about I'm the CEO and founder of Sowa Marketing Agency. Essentially, we specialize in helping luxury realtors become the authority in the industry by getting featured on major media sites, like Yahoo, Forbes, and the like worked. Within the next nine years, we’ll try to reach nine figures. Aidan’s career and story I originally worked with the MIT Enterprise Forum Cambridge. Learned a bit about digital marketing. Eventually, I decided to start my own company around digital marketing, to help entrepreneurs. I wanted to see how that would work. And it did work. I would just have to

The 3 shared traits behind successful entrepreneurshipsIt took me fourteen years of research that included following 120 entrepreneurs from their first stages, Interviewing more than 200 successful entrepreneurs, and listening to thousands of them. Here are the three factors of the Formula for Entrepreneurial Business Success.   1. New / Non- existing thing - that’s needed Jon Lee Dumas invented a daily podcast, Jeff bullas started to write about social media when the first innovators seeked for information, Mike Stelzner started to share content for free, Douglas Burdett started to interview authors of new marketing books, John Nemo cracked the code for selling through LinkedIn, Pam Wasley established the interim executive model, Mike Allton built websites for clients and shared content about social media to find more customers when he realized that what his customers really wanted was to learn about how they can use social media. So, he became a blogger and social media educator. and the list goes on.

Kevin Urrutia is the co-founder of New York based Voy Media who specialise in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all. been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business. Kevin is a travel and nature enthusiast. In his spare time, you can find him hiking through Mount Fuji or booking his next adventure.   Most passionate about For me, the most passionate route is marketing. We do a lot of online marketing here at my current company, which is Voy Media, but it's not just online marketing for other brands. I still do my online marketing for my own companies. I have my own e-commerce brands that I'm working on. What I'm most passionate about is doing marketing for other brands, but using those skills to make my own businesses in my own companies. Kevin’s c

Imran, the founder & CEO of BIZBoost and BTweeps. Creating Meaningful and Personalized Digital Media Experiences, Globally, Human to Human, Since 2009.   Most passionate about I run a company called BIZBoost. I started in 2010 as a brand. Initially, I focused on building a diverse and global network, both leaders and influencers, on the 9th of March, 2014. I passionately believe in doing what you love and loving what you do. So, here I am, creating meaningful and personalized digital media experiences globally. Imran’s career and story I started everything on Twitter. In 2009, I came onto the digital media space. I started analyzing and observing what people were doing. I created my network of influencers and leaders. The first thing I did was analyze and connect. During that journey, I gained a lot of knowledge and exposure. I hustled to different and diverse networks of people. It has been almost 11 years, and it's a really creative and intentional journey. I'm living my dream. So, it's a life of m

My first executive marketing role wasn’t about marketing! At the age of 27, I was chosen to become the first Customer Service Manager and a board member. No one in that water systems company understood what I was going to do—and who needed a customer service manager when professional technicians went to fix whatever was needed when a customer complained? To tell you the truth, I didn’t know exactly what this job meant, either. All I knew was that it was a strategic decision; the sales department said that the reason for not meeting their sales goals was a lack of good customer service. I started by following one rule: to never leave a customer unsatisfied. I talked with each customer who needed a service. Mainly, I listened to them very carefully. The next step was to build a team of service providers who listened to customers and found the solution that would make them happy. The next step was to build a new team of technicians that love to give good service. I did something else, too. I decided that I didn’

Ronny Leber has been able to contribute to countless award winning events for over a decade. He has been on stage in front of more than 5 million people all over the world while working with some of the biggest brands in the world. Ronny loves to transform others by making them shine on stage and helping them to shape their own legacy. Besides working as a legacy coach Ronny is a multilingual tv & event-host and a keynote speaker.   Most passionate about I have the opportunity and the privilege, to be a host, commentator, and moderator on TV, and I love it. I'm absolutely enjoying it and I'm very passionate about it. Ronny’s career and story I want to work at events that bring the whole world together. It was back in 2008 when I had those thoughts. At the same time—as a coincidence, in a way—a professional soccer team from Vienna was looking for somebody to host the youth teams’ games, like, once a month on a Saturday afternoon. Through some friends who were working there, they asked me. I said, “Wel

Jason Zilberbrand is the President of VREF Aircraft Value Reference & Appraisal Services. He is an Accredited Senior Aircraft Appraiser with the American Society of Appraisers (ASA), and an Accredited Member of the Appraisers National Association (ANA), and he is also an Accredited Member of the International Society of Appraisers (ISA), Expert Witness, broker, inventorying dealer, acquisition agent, aircraft owner, aircraft operator, contract negotiator, consultant, teacher, conference speaker, and author. Jason spent over 15 years as an inventory aircraft dealer with a $300-million-dollar credit facility, and over $4.5 billion in completed aircraft transactions.   Most passionate about I help buyers and sellers of airplanes, ranging from small little piston aircraft like Cessnas to commercial aircraft, like you would fly on an airline. Most of my clients are either financial institutions that provide loans for this type of equipment or individual buyers of these aircraft who are looking to deal wit

Jenn T. Grace, M.S., Founder & CEO of Publish Your Purpose. Jenn T. Grace is a nationally recognized business strategist, speaker, and award-winning author. She has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC. Jenn passionately believes the more raw and real we can be—the deeper the connections we can experience. This drives her fierce commitment to bring voice to the invisible stories that free people from their isolation. She is committed to giving underrepresented voices power and a stage to share their stories, speak their truth, and impact their communities. She is the Founder of Publish Your Purpose and In addition to publishing 70+ books that share the stories of others, Jenn has written six, including her memoir, House on Fire. A marathon runner, animal lover, and novice birder. She lives in Connecticut with her family.   Most passionate about I feel like my passion always lies in helping people tell their stories. And how I do that is by helping people pub

Dan Morris is an investor, advisor, and B2B growth expert with a mission to leverage his experience to impact 1000 businesses positively by 2025. Helping companies to succeed in volatile markets, increasing profitability from existing strategies, and helping CEOs take positive steps forward to grow their business is where Dan’s expertise is focused. Before turning 30, Dan left a finance career to join a digital agency that showed him what a fast-growing services business could be – it went on to sell for £100m. He then launched a digital signage network publishing content to thousands of screens, and helped a content marketing agency reach #61 on the INC. list.   Most passionate about We are working with businesses that need some help with growth. We help B2B, SaaS, and services businesses that are stuck in that six- to seven-figure revenue range and that need to break through to the next level. We help them identify and break down that barrier. Dan’s career and story I started my career at a very large

David Wachs's latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Cellit was sold in January of 2012. David is a speaker on marketing technology, has been featured in the Washington Post and Wall Street Journal, and is a contributor to Inc. Magazine.   Most passionate about My new company, Handwrytten. It's not so new at this point; we've been around for seven years. Our goal is to reignite the lost art of Handwrytten communications. Specifically, we focus on communication from business to business or business to consumer in this day and age of electronic communication—whether that's email or text or Slack, Twitter, Facebook, Instagram, all these other forms of electronic communication or old-fashioned junk mail, preprinte

Simon Severino helps business owners in SaaS and services discover how to be able to run their company more efficiently which results in sales that soar. He created the Strategy Sprints® Method that doubles revenue in 90 days by getting owners out of the weeds. Simon is the CEO and founder of Strategy Sprints which is a global team of certified Strategy Sprints® Coaches which has offers a customized strategy to help clients gain market share and work in weekly sprints which results in fast execution. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate Education.   Most passionate about We are helping entrepreneurs navigate these funky times. The two things that they need most are time and cash. We help them improve the volume of their work to get them down to a healthy level of work per day, versus working too much. And we help them improve sales. We are growing like crazy right now. I haired five new coaches to my team and I have onboarded

Warren helps principled entrepreneurs build a Business That Matters. That is one that delivers to you, the owner, attractive profits and a fulfilling lifestyle while also creating positive impacts on customers, team and the larger community. In other words, it is one that helps make the world - or just your corner of it - a better place. He’s been helping entrepreneurs do this since 2002. He was the top Coach in Canada with the world’s largest business coaching company before going out to focus on Businesses That Matter. His clients have experienced everything from 8 figure exits, to 7 figure salaries, from rapid expansion to minimized operational work because of the development of great leaders and high-performance values-driven cultures. Warren’s also a recovering lawyer, a serial entrepreneur, college professor, actor, theater director and Dad to a wonderful daughter who constantly challenges him to be a better person.   Most passionate about I'm really getting passionate about helping

Amy Rose Herrick, ChFC is America’s Profit Building Specialist. Business owners implement her “Secret Profits™” systems to increase profitability $10k-$100k or more by eliminating their hidden “profit eating black holes”. Clients have turned to Amy since 1991 accelerating profits, increasing bottom lines, de-mystifying root causes of business losses and MAKING MORE MONEY without requiring adding costly inventory, changing locations, or adding more staff. Amy Rose has several books for sale on Amazon too. Her most recent release is a #1 Amazon Best Seller entitled ”Pack Faith First, Suitcases Second: A Decade of Miracles After 50” that tells the story of her complete “life-do-over” moving from the midwestern United States to a small Caribbean island with her spouse, four school aged kids, the family dog, a few pallets of possessions with no jobs, family, or friends to go to.   Most passionate about I am most passionate about helping small business owners make more money. I help business owners increase th

Hi, my Reachers. This is the eighth ‘Mountain Episode’. It seems like you really love this amazing series of the Reach Or Miss mountains project; Today, I want to share with you the 8th and newest episode where successful entrepreneurs share their mountains stories.   Listen to these incredible mountain stories I heard from the successful entrepreneurs I recently interviewed on my podcast. You can then listen to the full interview with each of them and hear about their visions, struggles, and how these entrepreneurs reached their success.   From the entrepreneur that booked a trip to Machu Picchu without knowing it’s a mountain. And found himself lying on the floor, gasping for breath…” To the entrepreneur who had never been mountaineering but found himself climbing one of the highest mountains in Mexico… To the entrepreneur who said: “I love mountains, but I love taking people up mountains with me… As a founder, as a leader, there are always other people who will come and support you.” And the entr

James Layfield is an entrepreneur and investor creating positive change through innovation in sectors ranging from property to financial technology. Most recently, James co-founded Clearfind, an easy-to-use, unbiased artificial intelligence platform that is changing the way companies manage and optimize software with data. James is a general partner in a fintech investment fund Treasury with the cofounders of Acorns, Betterment, and a board member of Paypal, and has angel investments across a host of technology ventures. James has founded and led multiple successful companies including Rise, the world’s largest fintech innovation platform, with Barclays; Never Ever Limited, an innovation catalyst and consulting agency; and Central Working, a shared workspace hub for business professionals. James is currently an ambassador for CognitionX the AI event, London and Partners, and the ScaleUp Institute. He also serves as the New York Tech Ambassador for the Mayor of London.   Most passionate about The thing th

Derick Van Ness is a Wealth Strategist who is passionate about helping people reach their full potential. His company, Big Life Financial is focused on removing the mystery and misinformation surrounding money and financial strategy so people can live their BIGGEST LIFE! Derick believes that each person has something unique and valuable to contribute to the world, but that most people are never able to express that gift due to fear, doubt, or worry related to money. His mission is to eradicate that fear and fundamentally change the way that people think about and utilize money within the next generation.   Most passionate about I am most passionate today about getting back out and re-engaging with the world after the pandemic. I've really been feeling the excitement of getting close to being able to go out and meet with friends, to go dancing and sailing and do a lot of the things that I like to do in my personal life. On the business level, I'm really passionate about a lot of the changes that are happe

Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan’s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.   Most passionate about I am the co-founder and CEO of a company called GreenPal, which, in one sentence, is kind of like the Uber of lawn mowing. We have over 300,000 people using the app and we’re doing $20 million a year in revenue. So, we're kind of an eight-year overnight success. Our business has doubled year over year

Joe Paranteau is a leading expert on sales, generating more than $1B in just five years, an uncommon accomplishment. He has led nearly 30K sales meetings in his 28-year career with Fortune 500, SMBs, and startup businesses. In his first book, Billion Dollar Sales Secrets, he shares fifteen secrets to help inspire salespeople to rise to meet today’s challenges, ignite their dreams and success.   Most passionate about My book is coming out. That has been three years in the making. I've also completed my MBA. I went back to school during this time, something that I wanted to do, and I'm so happy that I did. I'm most passionate about helping everyone increase their sales IQ and really execute so that they can provide the things they need for their families and their companies. Our company motto is to help people and businesses throughout the world achieve their full potential. It says nothing about technology but that's what I love to do: help people. Joe’s career and story I'm the first generation in my fam