Xero Gravity: Big Wins & Massive Fails

This episode of The Xero Hour with Bob Knorpp and Saul Colt is the second in a series of episodes featuring content from Xerocon Denver. In early June (2015) Xero invited customers and friends to Denver for 3 days of learning and fun in the Mile High City. This episode features the keynote from Xero CMO Andy Lark, Andy is an award­winning marketer, online leader and chief marketing officer. With more than 25 years of experience across the B2B and consumer sectors, Andy has built successful businesses and run leading marketing programs and teams for Fortune 500, global technology brands, start­ups and some of the world’s best advertising and communications agencies. Andy detailed the steps to winning in the connected area including the concept of disruption, where:● The economy takes place across mobile● 50% of the world’s data is generated by sensors● Leading companies like Uber and Airbnb own no inventory● 30% of consumers start their research on Amazon rather than Google   For more information on Xero pleas

This episode of The Xero Hour with Bob Knorpp and Saul Colt is the first of a series of episodes featuring content from Xerocon Denver. In early June (2015) Xero invited customers and friends to Denver for 3 days of learning and fun in the Mile High City. One of the speakers was the Xero Hour’s very own Saul Colt and he discussed his concept of finding your first 1000 customers called “Saul Colt’s Marketing Risk” and that is what this episode is all about. So sit back and take a listen to how following the rules of the board game Risk will help grow your company.    Saul Colt is the Chief Evangelist at Xero.com. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Mag

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about the world of Youtube Celebrities and how to work with them or become one with Carlos Pacheco. Carlos is the Director of Digital Strategy and Partnerships at Temple Street Productions and works directly with Youtube Influencers as well as Brands to make amazing things happen for both sides of the table.  Carlos pulls the curtain back on this new oppotuntity and explains the process and importance of Influencer Marketing.   For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour   

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about Podcasting and if your small business should do it. In this conversation Bob Knorpp and Saul Colt go deep into the reasons to have a show, how to market one and why it may take a year or two for anyone to notice.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about B2B Marketing, Real world events and the science (and analyitcs) behind throwing events for your business. John J. Wall is the Vice President of Event Hero and the co-host of the very popular marketing podcast, Marketing Over Coffee. This episode is a special one as it is our first cross over episode. Part one is on the Xero Hour and to hear Part two you need to go over to Marketing Over Coffee to hear the rest.  John is the author of the book B2B Marketing Confessions available on Amazon.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about Personal Branding and the concept of "Fake it till you make it" with Dixie Laite. Dixie has taught second grade in Harlem and the South Bronx, became a bodybuilder and personal trainer to the stars, become National Project Director for Thirteen/WNET’s National Teacher Training Institute, working with over 50 public television stations across the United States.  Passionate about this whole newfangled Internet thing, she morphed into a “Web Evangelist”, eventually getting recruited to work on Oprah Winfrey’s Oprah Goes Online website.  At the Oxygen network, Dixie was Director of Online Audience Development and eventually Editorial Director of Oxygen.com and is Currently Senior Editorial Director at TeenNick, Dixie is also a successful freelance writer, speaker, digital content strategist and branding and social media marketing consultant. Dixie is the most interesting woman in NYC and can help anyone find whatever is

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion with Michael Nolan.  Michael Nolan is the Director - Small Business Development Center at Minnesota State University and an all around facinating guy. In this episode we discuss his career starting with owning a radio station, becoming an internet pioneer to getting an MBA and working with Small Business' to become prosperous and healthy. This is a must listen as it is filled with amazing advice, personally and professionally from someone who has done it all.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour   

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion with Shannon Shue about her experience managing a few properties through Airbnb and a little of a "how to" if you are interested in doing this on your own. A lot of info is covered in this episode so you may want to take notes! Shannon is a real estate agent, Xero customer and author and television personality.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion with two incredible entrepreneurs who are leading the charge in disrupting a few key Industries. Ben Zifkin is the CEO of Hubba.com and Derek Szeto who is the CEO of Wirkin.com.  Both of todays guest share their story as well as where thier unique disruptive ideas came from as well as the reasons they chose Retail and HR as the focus of their opportunities. Included in these talks are some great lessons on career groth and growing your business.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion with Dave Delaney about professional networking and using LinkedIn to its potential. Dave Delaney is a recognized leader, consultant and keynote speaker on digital marketing, social media strategy, and business networking. He has written a book on these subjects called New Business Networking, available from Pearson Publishing. His website is www.davedelaney.com For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about Content Marketing with C.C. Chapman. C.C. litterally wrote the book on this subject (Content Rules with his co-Author Ann Handley) , a book that showcases the value of “organizations as publishers.” Content Rules clearly explains how companies can create remarkable blogs, podcasts, webinars, ebooks, and more — content that converts online audiences into customer evangelists. It was published in December 2010 by Wiley. C.C. is also the author of Amazing Things Will Happen: A Real-World Guide on Achieving Success and Happiness which was published by Wiley in 2012. For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about purpose, marketing to subcultures and accidental entrepreneurship with Jesse Thorn. Jesse Thorn is the host of the wildly successful podcast and NPR show Bullseye as well as the owner of the podcast network Maximum Fun (http://www.maximumfun.org/). In addition to his work at MaximumFun.org, he hosts and helps produce Put This On, one of the country's most popular web series and blogs about men's style. He also hosted The Grid, a culture recommendation program on IFC, The Sound of Young America on Current TV and has appeared on IFC's Comedy Bang Bang among other television outlets. For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

Does your company need to Livestream? In this episode of The Xero Hour with Bob Knorpp and Saul Colt we are joined by Bill Hartnett. Bill is a fancy TV executive (MSNBC, AMC, IFC) but more than TV Bill is an emerging tech afficinado who follows all the new tools.  Bill and Saul go deep on the Livestreaming craze and discuss if your company needs to learn everything about Meerkat and Periscope or if this is somehting you can pass on. Also they touch briefly on TV and social TV.  For more information on Xero please go to Xero.com Have any Questions or Comments about the show? Please tweet to @saulcolt or @xero with the hastag #xerohour  

In this "very special episode" of The Xero Hour with Bob Knorpp and Saul Colt we are joined by Rod Drury, the CEO and Co-Founder of Xero (http://www.xero.com). Rod is the visionary behind Xero and has been recognized as New Zealand Entrepreneur of the Year, Business Leader of the Year, and is a member of the New Zealand Hi-Tech Hall of Fame. In this intimate conversation Rod tells the story of listing Xero as a public company from the very beginning with no revenue or customers, the importance of company culture, why we makes movie recomendations to his staff and many other topics.  For more information on Xero please go to Xero.com Have any Questions or Comments about the show? Please tweet to @saulcolt or @xero with the hastag #xerohour

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about Business Trends for 2015. Joining Bob and Saul is Rohit Bhargava (http://www.rohitbhargava.com/),  Rohit is a trend curator, founder of the Influential Marketing Group (IMG), and the best selling five best selling business books including his just released book titled Non-Obvious.  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about reinventing yourself as an entrepreneur (or small business) and staying relevant. Joining Bob and Saul is Chris Brogan (www.chrisbrogan.com),  Chris is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, Belong: A Framework for Embracing Community, Driving the Economy and Building the Future. Learn more about him at chrisbrogan.com  For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

This episode of The Xero Hour with Bob Knorpp and Saul Colt features three great discussions on the topics of South By Southwest Interactive, Sales with Russ Fujioka (President, Xero USA) and a true tale of Entreprenurship with Jon Wye of Jonwye.com including an actionable tip on how to get your companies superfans to pay you money self identify themselves as the customers you need to be speaking to and showing love. For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour 

In this episide of the Xero Hour we discuss setting up a ecommerce site with Britta Riley. Britta Riley is a Professor at NYU and a technologist who makes crowdsourced R&D solutions for environmental issues. Her TED Talk has been viewed just under a million times and her company, Windowfarms.com was named one of the top 100 businesses to watch in 2010 by Entrepreneur Magazine. Windowfarms makes vertical hydroponic platforms for growing food in city windows.