Xero Gravity: Big Wins & Massive Fails

This episode of The Xero Hour with Bob Knorpp and Saul Colt features a great discussion about purpose, marketing to subcultures and accidental entrepreneurship with Jesse Thorn. Jesse Thorn is the host of the wildly successful podcast and NPR show Bullseye as well as the owner of the podcast network Maximum Fun (http://www.maximumfun.org/). In addition to his work at MaximumFun.org, he hosts and helps produce Put This On, one of the country's most popular web series and blogs about men's style. He also hosted The Grid, a culture recommendation program on IFC, The Sound of Young America on Current TV and has appeared on IFC's Comedy Bang Bang among other television outlets. For more information on Xero please go to Xero.com Questions or comments on the show? Tweet @saulcolt or @xero with the Hastag #xerohour