Xero Gravity: Big Wins & Massive Fails

This episode of The Xero Hour with Bob Knorpp and Saul Colt is the first of a series of episodes featuring content from Xerocon Denver. In early June (2015) Xero invited customers and friends to Denver for 3 days of learning and fun in the Mile High City. One of the speakers was the Xero Hour’s very own Saul Colt and he discussed his concept of finding your first 1000 customers called “Saul Colt’s Marketing Risk” and that is what this episode is all about. So sit back and take a listen to how following the rules of the board game Risk will help grow your company.    Saul Colt is the Chief Evangelist at Xero.com. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers. NYT Best selling author and Internet Pioneer Chris Brogan once referred to Saul as “exactly who you want representing your company” and that message has been echoed by media properties ranging from Inc to Forbes Mag