Curaytor Presents The Water Cooler

On this episode of Water Cooler, Jimmy Mackin brings on Verse io's David Tal to discuss the 7 lead conversion mistakes that are costing you money.

Chris and Jimmy are joined by industry veteran, Seth Price to discuss how the smartest agents are reengineering their businesses to grow during an unpredictable market.

Dan Chin & his team have set 300+ appointments from Facebook Leads so far this year. On this episode of #WaterCooler, Chris & Jimmy ask him to explain how he did it. The #WaterCooler airs every Thursday at 5pm EST on curaytor.com/live

Special guests AJ Hazzi and Michelle Humes sit down with hosts, Chris Smith and Jimmy Mackin to discuss 10 ways to 3x your GCI. The #WaterCooler airs every Thursday at 5pm EST on curaytor.com/live

How do you promote your business effectively in the midst of today's economic climate? Entrepreneur, Speaker and Author, Rand Fishkin (of SparkToro and formerly Moz) joins Chris Smith & Jimmy Mackin to discuss how to market the right way during difficult times.

Join Chris & Jimmy as they sit down with Ben Kinney, owner and operator of one of the top 25 real estate sales teams in the nation, to discuss the tactics & strategies his team has used to achieve success.

Join Chris & Jimmy in a roundtable discussion with Raj Qsar and Rachel Holder, two of the top leaders in real estate, as they discuss the specific tactics and strategies they are using to navigate the new normal. The best agents are focusing on how to market, sell, and recruit during these unprecedented times. We’ll be asking them exactly what they are doing day in and day out to stay productive and keep their teams motivated.

Join Chris & Jimmy in a roundtable discussion with Amy Youngren and Jessica Woodbeck, two of the top leaders in real estate, as they discuss the specific tactics and strategies they are using to navigate the new normal. The best agents are focusing on how to market, sell, and recruit during these unprecedented times. We’ll be asking them exactly what they are doing day in and day out to stay productive and keep their teams motivated.

Join Chris Smith & Jimmy Mackin in a roundtable discussion with Veronica Figueroa and Jason Cassity, two of the top leaders in real estate, as they discuss the specific tactics and strategies they are using to navigate the new normal. The best agents are focusing on how to market, sell, and recruit during these unprecedented times. We’ll be asking them exactly what they are doing day in and day out to stay productive and keep their teams motivated.

00:00 Intro 01:02 Why do good experienced agents fail in this business? 03:03 Where do people get hung up? 05:08 Do you need to stop selling/marketing to build your business? 07:12 Where are the key moments where change is the only way to grow? 10:30 What changes for a real estate business after that first bit of access? 11:53 Who should you hire first? 14:32 What are the unexpected things that begin to break at scale? 17:59 Any advice to prevent burning out each month? 22:10 how does someone train and setup a project manager for success? 27:34 How to build a successful real estate team from the ground up. 30:56 What are the 4 different media types? 34:37 How far can these people go and at what point should you hire someone else? 36:52 Your view of marketing? Where are you making big investments? 42:51 What is a 2020 consumer looking for in a real estate agent? 46:29 How does one go about the process of finish out what their customers are really interested in? 49:28 Know who you are to know what to do. 53:40

00:00 Intro 01:25 What happens when you get customer experience right at an organizational level? 03:15 How do you know that you have a customer experience problem? 06:15 Give Away 06:54 Asking for feedback. Review or Survey? 10:00 What is a survey question to make people more open and honest? 14:35 At what point do you fire a customer? 19:51 What part of customer experience do even the pro's get wrong? 23:19 What's the best way to say no to a long term customer? 28:57 Price Reduction 34:56 How do you balance pre framing and apocalypse? 38:56 Modeling after the best in the world 41:47 Who should we pay close attention to right now? 48:39 Anticipate the customer needs/ Where do most companies miss? 51:42 Operation dictates. Experience = Consequence 54:33 Remove operational debt. 56:14 Experience over Technology 58:28 Real estate agent. First word that comes to mind? 59:36 What is Joey Coleman looking for in a realtor? 1:03:17 Outro

Jimmy Mackin interviews StoryFuel founder (and The New York Times's first branded content editor) Melanie Deziel. She provides great insight on how to approach marketing from a journalist's perspective.   Melanie's book Content Fuel releases in March 2020.

Have you ever fantasized about having an alter-ego— like Clark Kent with Superman? The truth is, you already have one. Author, performance advisor, and entrepreneur Todd Herman coaches on the principle that you don’t need laser-vision to approach your world heroically. Check out Todd's book The Alter Ego Effect on Amazon.

Every fall, Curaytor puts on an exclusive, clients-only event called Excellence. But sometimes we want to share some of that excellent content with the world. So after their inspiring keynote speeches, we asked two of the sharpest people we've ever met to stick around and be a part of a special live #WaterCooler. Jesse Itzler is an entrepreneur and author of the New York Times bestseller, Living with a Seal. He cofounded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. Marc Davison is the Chief Creative Officer of 1000watt, the real estate industry's foremost creative agency.

Chris and Jimmy are BACK with the first #WaterCooler in over a month! Why the hiatus? This episode's guest has a little something to do with that... Meet Phil M. Jones. He's a sales expert, world-class keynote speaker, and bestselling author several times over. His latest book is a project with Chris and Jimmy, adapting his Exactly What to Say into a real estate-specific edition that has already climbed to #1 on several Amazon bestseller lists. Before the book launches on September 30th, get an inside look at Phil's career, how this partnership came to be, and why the "Magic Words" at the heart of the book work so well. Pre-order a book before September 24th and you'll get some bonuses - head to www.curaytor.com/exactly to learn more. 

Whether you think you’re funny or not, this week's guest on the #WaterCooler can teach you how you can use humor to have better interactions, create memorable impressions, and sell more homes. On this episode, Chris Smith interviews Drew Tarvin, the world's first humor engineer and author of Humor That Works.

Most content marketing creates brand awareness or generates sales opportunities. Truly great content drives both. On this #WaterCooler Classic from May 2016, Jay Thompson joins Chris and Jimmy to talk about the kinds of content that real estate agents should be publishing.

Every real estate agent has had a moment where they've wondered why so many of their leads...well... suck. Bad leads can be a major waste of time. So in this episode, Curaytor co-founder Jimmy Mackin breaks down in detail several steps in the customer journey where you can better qualify your leads.

Brian Boero is the CEO of 1000watt, one of our favorite companies in the world. On this episode, Brian joins Jimmy Mackin to talk about the future of the real estate industry. What kind of impact will iBuyers and other would-be disruptors make? What preparations can agents and teams make now to improve their chances of survival? 

1000watt features some of the sharpest minds in the real estate industry. Their work is world-class and their perspectives are always worth hearing. We're excited to have Brian Boero back on the show later this week, so for this #WaterCooler Classic, we're throwing it back to July 2014 and a conversation with Joel and Brian.