Reach

Informações:

Synopsis

Reach is a podcast built by bloggers, with bloggers, and for bloggers. Unlike most shows about building a blog and successful online business, Reach is focusing on the specific steps taken and hurdles overcome by thriving business owners making the most of their reach. Tune in weekly as Val Geisler, your fellow blogger and marketer at ConvertKit, dives in with each guest to learn how they achieved their reach… and how you can too.

Episodes

  • 20: How to Build a Profitable Blog FAST, with Caitlin Bacher

    17/10/2016 Duration: 44min

    Ready to expand your reach? Click here to download the Action Guide for this episode. Caitlin Bacher is the founder of Fab Facebook Groups where she teaches infopreneurs how to host profitable Facebook Groups. She also runs her blog at caitlinbacher.com. Turning your blog from passion to profit as quickly as possible is a goal many bloggers have. But most of us are stuck wondering how to make that happen and we spin our wheels with new ideas and directions trying to make it work. Caitlin Bacher took a more strategic approach and was able to monetize her blog (to the tune of multiple 6 figures) in under 18 months. In this conversation, Caitlin shares why you shouldn’t be the one to choose what subject to be an expert in, her professional thoughts about how involved you should be in social media, and exactly how to build a profitable blog, fast.

  • 19: How to Attract Your Dream Customers to Your Blog, with Allison Marshall

    10/10/2016 Duration: 44min

    Ready to expand your reach? Click here to download the Action Guide for this episode. Allison Marshall has been running her own business full-time for 6+ years and blogging for 10. She’s done everything from blogging to photographing weddings to starting her own Etsy shop. Allison is passionate about helping others to create a profitable business that they love in a fun, colorful way at wonderlass.com and she LOVES to laugh. Finding your dream customers and bringing them back to your blog and products regularly often feels like one of the biggest challenges we face as bloggers. We start to wonder how we can be everywhere all the time so we can reach more people and we question our tactics and abilities to actually find those paying customers. And Allison Marshall knows all about that. In this conversation, Allison tells us the three big tips she has for dealing with the fear of change, how to attract your ideal audience to your blog, and how she reuses her webinar content so it doesn’t go to waste.

  • 18: Surviving the Rollercoaster of Blogging with Abby and Donnie Lawson

    03/10/2016 Duration: 48min

    Ready to expand your reach? Click here to download the Action Guide for this episode. Abby and Donnie Lawson are the creators behind Just a Girl and Her Blog where they write about organization, home decor, and blogging & online business. They live in Pittsburgh, PA with their two sons, Connor and Caleb. Running a blog, or any business, full time is a rollercoaster ride for sure. There are funnels to consider, families to support, and you often have to decide - do you really have to be everywhere, always? Abby and Donnie Lawson are no strangers to this rollercoaster. They’ve even developed some ways to hang on and enjoy the ride. In this conversation, Abby and Donnie share why they don’t think you have to be everywhere, always, how Abby went from a stay at home mom to a professional blogger who ended up hiring her husband!, and the one question you need to ask yourself about your business to know if you can survive.

  • 17: Using Jealousy to Help Your Blog Succeed, with Joshua Becker

    26/09/2016 Duration: 41min

    Ready to expand your reach? Click here to download the Action Guide for this episode. Joshua Becker inspires others to live more by owning less. He is a blogger at BecomingMinimalist.com and the bestselling author of Simplify and The More of Less. He is also the founder of The Hope Effect, a nonprofit organization changing how the world cares for orphans. Jealousy is a natural feeling for human beings, and bloggers are no exception to this rule. But your jealousy of the bloggers around you doesn’t have to paralyze you: you can use it to propel your blog forward more than you ever imagined. And Joshua Becker did just that for his blog. In this conversation, Joshua shares the three questions he asks himself whenever he feels jealousy coming on, why a blogger shouldn’t start with a business plan right away, and how your unique perspective can put you in the driver’s seat of your business.

  • 16: Turn Your Education Into Your Dream Job With a Blog, with Laurence Bradford

    19/09/2016 Duration: 46min

    Ready to expand your reach? Click here to download the Action Guide for this episode. Laurence Bradford is the creator of Learn to Code With Me, where she empowers people to learn how to code so they can get ahead in their career and life. Through Learn to Code With Me, Laurence developed a passion for online education. Today, she works as a Product Educator at Teachable and is a Forbes contributor. Her writing has been featured on Mashable, SitePoint, The Muse, and more. Sometimes your blog isn’t meant to turn you into a professional blogger. For some of us, our blog is a way to document learning a new skill and to leverage that education to shift careers. Yes, your blog can help you go pro - even when that means working for someone else. In this conversation, Laurence talks about how she decided to blog through her own education in coding, why she wishes she had created courses sooner, and how lead magnets can change the way you approach email marketing.

  • 15: How a Side Project Becomes a Full Time Gig, with Mike Vardy

    12/09/2016 Duration: 53min

    Ready to expand your reach? Click here to download the Action Guide for this episode. Mike Vardy is a writer, productivity strategist, and the founder of Productivityist. He's served as the Managing Editor at Lifehack, and written for 99u, Lifehacker, SUCCESS Magazine, and more. Mike has also spoken at all over North America at events like TEDx Victoria, South by Southwest Interactive, and creativeLIVE. As bloggers, we’re passionate about so many things. But when one of those things takes over our brains, we want that side hustle to turn into a full time gig as quickly as possible. Often times, our dream becomes our reality… but it may not look like we planned. In this conversation, Mike talks about why a business owner needs both intention and attention to get to their dream, what it means to go deep instead of wide in your work, and what happens at the intersection of freedom, fortune, and fame.

  • 14: Partnering Up To Expand Your Reach, with Think Creative Collective

    05/09/2016 Duration: 44min

    Ready to expand your reach? Click here to download the Action Guide for this episode. Abagail Pumprhey and Emylee Williams knew it was business love at first sight when they met and formed Think Creative Collective. They now educate thousands of creative entrepreneurs (just like you) through a wealth of blog posts, free online workshops, and their popular Strategy Academy. Do you daydream of having a business bestie to share all of the ups and downs with? Maybe you wonder if a potential collaboration with another blogger would ever work. More importantly - would it ever be profitable? In this conversation, Abagail and Emylee share why they’re better together, how their original partnership has shifted over time, what it was like to make no money for a while, and why pricing really doesn’t matter.

  • 13: Better Sales Through Listening, with Racheal Cook

    29/08/2016 Duration: 54min

    Ready to grow your own reach? Download the Action Guide from this episode! How do you get in the minds of your potential customers so you can create exactly what they want to buy, right when they want to buy it? This is huge challenge for many bloggers as we tend to feel like we’re in a bubble, toiling away at our home offices or coffee shops or kitchen tables. But there’s a way to know what your community wants, and today we’re finding out more about that with Racheal Cook of rachealcook.com. Racheal Cook is an award winning business strategist who believes entrepreneurship doesn’t have to be so complicated. Her upcoming book, The Business Sweet Spot, helps women entrepreneurs to simplify business and amplify results by designing a business around what works best, for you. In this conversation, Racheal shares her strategy to find out what her customers want and the language she needs to turn around and sell it to them, how to reverse engineer a 30,000 ft view of your business, and why a content driven site h

  • 12: Get Out of Your Own Way, with Joanna Wiebe of Copyhackers

    22/08/2016 Duration: 51min

    Ready to grow your own reach today? Get the the action guide for this episode. How often do you really put yourself out there? Are you actively seeking communities to be part of, people to help, and ways to grow? If you’re busy working away in solitude, you are likely missing some huge opportunities that are just around the corner. Today we’re talking to Joanna Wiebe. The original conversion copywriter, Joanna is the creator of the popular marketing blog Copy Hackers and the founder of Airstory: all your team's knowledge, searchable and ready to use. In this conversation, Joanna shares how to make decisions on what to actually publish to your blog, why she believes community and confidence are the two most powerful tools for any business owner, and how she got out of her own way to build the brand and life she truly loves.

  • 11: How to Be a Smart YouTuber, with Brett Larkin of Brett Larkin Yoga

    15/08/2016 Duration: 52min

    To grow your own reach, click here to get the Action Guide for this episode! Brett Larkin in an atypical yoga teacher. Instead of teaching in studios, she teaches to over 50 thousand fans on Youtube where her classes are streamed for over a million minutes a month. Her online courses show you what she calls #yogahacks, how you can stretch in your car, while your brushing your teeth and while watching TV. It may seem counterintuitive but it’s true, many online personalities really struggle with confidence, especially at first. We wonder “Why would anyone want to hear what I have to say?” As it turns out, there’s one simple trick to shaking off that fear and it’s staring you right in the face. In this episode, Brett shares that moment when she posted her first video to YouTube, moving forward despite her fear, how to be a smart YouTuber and make money from your work, and how to find product market fit in an overflowing well of ideas.

  • 10: Show Up Consistently, with Nathan Barry of ConvertKit

    08/08/2016 Duration: 56min

    Click here to download the Action Guide from today's episode! Nathan Barry is a blogger, author, designer, and the CEO of our very own rapidly-growing startup. We’ve all heard it over and over again that consistency is key to any success. But how do you actually do it? How do you show up time and time again, even when you don’t want to? And does it really pay off in the long run? In this episode, Nathan shares why and how you need to show up consistently, why blogging about your process can attract a whole new audience to your brand, and how he made $19,000 from under 800 subscribers in less than 48 hours.

  • 9: How to Avoid the Comparison Trap, with Tara Gentile of Quiet Power Strategy

    01/08/2016 Duration: 48min

    Get the Action Guide for this episode! What makes you uniquely different? Is it your hobbies, the way you dress, your hair color, your writing style? Something else? Knowing what makes you different from everyone else can help you define your brand and stand out in a potentially crowded marketplace. But what if you’re not quite sure how you are different? In this conversation, Tara tells us why knowing your unique differences is crucial (and she shares how to find out what those differences are), why introverts make really good online business owners, and how consistency in messaging is crucial to driving readers from your free content to your paid offerings. Grab the action guide to expand your reach today.

  • 8: Write Your Own Definition of Success, with Don Hejny of Nerdwax

    25/07/2016 Duration: 01h01min

    Get the Action Guide for this episode What is your true measure of success? Is it more money, time with your family, the ability to travel, working longer hours, working shorter hours? Every single blogger has a different definition of success and it’s important that you check in with yours. Today we’re talking about success with Don Hey-nee. Don is the Owner // Founder of Nerdwax. Nerdwax is a beeswax based blend of All Natural and Certified Organic Ingredients specially formulated to keep your glasses in place. Don shares how he found his own definition of success, what being in a connection economy means to him, and he even lets you in on how he manages the to-do list of his growing product-based business. Get the Action Guide for this episode.

  • 7: Side Gigs and FOMO: Realities of Blogging, with Sarah Morgan of XOSarah.com

    18/07/2016 Duration: 40min

    Click here to get the action guide for this episode Sarah Morgan is an online strategist teaching people to build engaging blogs, thriving businesses, and profitable info products at xosarah.com. She strives to help bloggers, creatives, and business owners build a home online that not only provides a stable income but fuels their passion for what they do without busyness and stress getting in the way. It is often said that you cannot compare your beginning or middle to someone else’s end. But in a world full of social media sharing, thousands of blogs to read, and a growing to-do list, Keeping Up With The Joneses can feel like a full time job. In this episode, Sarah tells us how she built her blog and business without the distractions and fear of missing out, why she still has a side gig even though her blog is now wildly successful, and how to build trust and connection with your tribe that keeps you moving forward on your own path instead of looking all around you for guidance. Get the action guide for this

  • 6: Teach What You Know, with Yaro Starak of The Entrepreneur's Journey

    11/07/2016 Duration: 54min

    Click here to get the Action Guide from this episode. An online platform begins with a blog, and yet the title of “blogger” is often met with some stigma. Blogging as a career IS possible and making a living doing something you love is becoming a reality for more and more people. But is blogging for everyone? In this episode, Yaro shares with us how he started blogging by accident, why history has proved to him that you have to have experience in the field you teach on your blog, and how knowing your true definition of “freedom” can determine your success as a blogger. Yaro Starak is the author of the Blog Profits Blueprint and founder of the Entrepreneurs-Journey.com blog. He began blogging over ten years ago initially as a hobby, however as his income from blogging surpassed $10,000 a month, he decided his future lay in this new publishing medium. Feeling inspired? Get the Action Guide for this episode!

  • 5: How to Monetize a Blog, with Sarah Von Bargen of Yes and Yes

    08/07/2016 Duration: 55min

    Get the action guide for this episode Do you ever feel like you’re looking for something and it just doesn’t exist? You might even find yourself saying “I wish someone would make that!” The beauty of running a business online is that you can be that someone. In this conversation, Sarah shares why you should go out and create what you want if you can’t find it anywhere else, the simple yet varied ways she monetizes her blog, and why she’s decided to combine her business and lifestyle blogs into one brand. Sarah Von Bargen is the founder of the popular lifestyle blog, Yesandyes.org. Sarah is a writer and blogger who believes that yes is more fun than no - in life, online, and in business. Click here to get the action guide for this episode.

  • 4: Be The Solution, with David Sherry of Death to the Stock Photo

    06/07/2016 Duration: 45min

    Click here to get the Action Guide from today's episode and increase your reach today. David Sherry is the founder and CEO of Death To The Stock Photo. David helps people build their own unique projects in the world by supplying them with creative assets, education, and leadership. How do you solve the variety of challenges your customers, and potential customers, have, when they can’t really articulate what those challenges actually are? This is one of the biggest sticking points for many bloggers as their business grows, but if it’s done right, it can expand your reach in ways you never thought possible. In this conversation, David shares how to know you’re onto something and when you should step in with a solution, the simple thing he’s done to see his reach grow steadily over time, and what that buzzword “impact” really means to him. Get the Action Guide from today's episode.

  • 3: Is Blogging Dead? – Kathleen Shannon of Braid Creative & Consulting and Being Boss

    01/07/2016 Duration: 50min

    Get the action guide for this episode! Is blogging dead? It’s a question posed to the internet over and over again as content creators shift with the ever-changing tide of social media, sales funnels, and email marketing. And when bloggers struggle to answer this question, they often cling to the business models that others have successfully used to get to where they want to go. But climbing someone else’s ladder is never as impactful, or fun, as climbing your own. That’s why today we’re talking to Kathleen Shannon, owner of Braid Creative & Consulting and co-host of the Being Boss podcast. Kathleen specializes in personal branding and helping creative entrepreneurs blend more of who they are into the work they do. In this conversation, Kathleen shares why paying attention to the little things can have a massive impact, how getting clear about her goals for her blog helped her earn more revenue, and why she thinks you should be giving all of your best stuff away for free.

  • 2: You Need A Strategy, with Josh & Jill Stanton of Screw The Nine To Five

    29/06/2016 Duration: 57min

    Click here to get the action guide for this episode! Josh and Jill are the co-founders of Screw the Nine to Five—their slice of the internet where they teach unsatisfied webpreneurs how to take their business to the next level and make more money, without working more hours. Find out more about their work at www.screwtheninetofive.com. Trying out different tactics and techniques to grow a successful business can, at times, feel like throwing spaghetti at the wall… you just never know what’s going to stick. In this conversation, Josh and Jill share the number one action they took to have a massive impact on their revenue, how they went from no plan at all to a keyed in strategy that has simplified their lives and business, and what they learned from the SaaS model that they apply to their thriving blog today.

  • 1: It's Never Too Late to Start, with Brian Clark of Rainmaker Digital

    27/06/2016 Duration: 49min

    Do you ever feel like it’s too late to start your blog? As the saying goes, “The best time to plant a tree was 20 years ago. The second best time is now”. That saying holds true in the blogging and business world and no one knows it better than Brian Clark. In this conversation, Brian tells us why it’s never too late to start a blog, how to take a bold stance in your copywriting, and what apathy and empathy have to do with blogging and building a successful business. Get the action guide for this week's episode here: http://convertkit.com/reach1

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