Disruptor Series

"I think in a funny way, my dad programmed me to be a slacker with a work ethic" Imagine your parents not only knew what your job in advertising was, but deeply understood the business and the barriers to doing the best work possible.  In this extended and insightful interview, Cameron Day (yep, from that "Day" family.  His dad is Chiat\Day co-founder Guy Day) shares wisdom learned from both his father and over 25 years of ad experience.  Whether you're currently an advertising 'creative', aspire to be one, or are just a fan of the industry, this is a MUST LISTEN episode. Cameron's new book "Chew With Your Mind Open (The Advertising Survival Guide)" has been touted as a "MasterClass in advertising" and uses enlightening and entertaining stories to provide creatives with practical ways to not only survive, but thrive in their careers.   Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram L

The Next Decade of Disruption is a 3 episode series we've created in partnership with the 2021 3% Conference.   "I think people dim their light to be accepted into certain areas.  It dims their ideas...and it seems like that is built into Corporate America." In the third and final episode, Asha sits down with Ashton Womack, Daily Show w/ Trevor Noah Writer and Stand Up Comedian, to discuss the future of news, comedy and inclusivity in the entertainment industry.   As a staff writer on arguably the most diverse show in late night,  Ashton has seen first hand the difference inclusivity makes across the news stories covered, the broad range of humor and the lives of those behind the scenes.  While most writer's rooms are predominantly white and male, The Daily Show prides itself on giving opportunities to underrepresented talent - or should we say 'emmy-winning' talent! To learn more about the 3% Movement, visit: https://www.3percentmovement.com   Get More From The Disruptor Series: Subscribe to our Newsl

The Next Decade of Disruption is a 3 episode series we've created in partnership with the 2021 3% Conference.   "An empathetic truth is a way of sharing 'unvarnished realities' of what's happening in a corporate culture" In the second episode of our series, Jean Grow - accomplished author, Professor Emeritus at Marquette university & Founder of GROW DEI Consultancy - breaks down what it really means to embody diversity, equity and inclusion into your business "in real life". As the Chief TruthTeller at GROW, Jean is accustomed to enlightening professionals to realities that they are often less than comfortable with.  However, in a world where "DEI" is both the most important and most overused acronym in corporate America, it's these difficult conversations that lead to truly disruptive change. To learn more about the 3% Movement, visit: https://www.3percentmovement.com   Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com

The Next Decade of Disruption is a 3 episode series we've created in partnership with the 2021 3% Conference.   "To be a 'legend' is to leave this place better than when we began" In the first episode, we hear from two legendary Ad Women who have defied convention throughout their careers.  Nancy Reyes is the CEO of TBWA\Chiat\Day NY and Katrien DeBauw is Global President of TBWA\Media Arts Lab, and they are both dedicated to disrupting antiquated notions of what leadership looks and acts like.   Nancy and Katrien have been recognized across the industry for driving their businesses forward and championing inclusivity, ultimately echoing the 3% Movement's position that Diversity = Creativity = Profitablity. To learn more about the 3% Movement, visit: https://www.3percentmovement.com   Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn Credits: Host - Rob Schwartz Intro/Outro

"I would actually caution people about 'trying' to sound smart"   With the proliferation of texting, shorthand, and autocorrect, one could argue that grammatical-correctness is at an all time low.  In one of our wittiest and informative episodes yet, author, copywriter and ad industry vet Sara Rosinsky shares memorable tips on how we can all improve how we communicate. While some live by the mantra that 'done is better than perfect', in Sara's world, a grammatically perfect email or text is worth its weight in gold. Her book "Unflubbify Your Writing" provides readers with fun ways to remember tricky spelling, punctuation and grammar rules (some of which we've likely already broken in this description!)    Credits: Hosts - Rob Schwartz & Asha Davis Intro/Outro Voiced by Sophia Barnett Producer - Rashida Peters Executive Producers - Rashida Peters / Asha Davis Audio Engineer/Sound Design - Corey Bauman  

"At a senior executive level, the talent pipeline has been starved for decades of diverse talent."   There's no denying that the 'way we work' has forever changed due to the pandemic.  With trends like 'The Great Resignation' emerging as companies / employees navigate what their 'return to the office' looks like, many believe the once-in-a-generation shifts we're about to see in corporate America have been a long time coming. Since 2014 (that's pre-pandemic FYI), Brian Dolan, CEO of WorkReduce has been advocating for 'remote work' as a key asset to the advertising / marketing world due to its appeal to top talent across diverse backgrounds and its cost-effectiveness for both large and small scale businesses.  In this episode, Brian connects the dots on how to drive diversity, reduce turnover and increase profitability by leaning in to the power of remote work.   Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us o

Let’s face it, creativity requires a lot of stupid ideas in order to get to the good ones   Getting to a good idea is something Marketers do daily.  Getting to a great idea happens much less often.  As this episode is launching during the Cannes Lion award season and America's Independence Day festivities, it felt apt to highlight Ideasicle X CEO Will Burns - a particularly special Disruptor whose independent "virtual-idea company" is breaking borders in a truly award-worthy way.     Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Hosts - Rob Schwartz & Asha Davis Intro/Outro Voiced by Sophia Barnett Producer - Rashida Peters Executive Producers - Rashida Peters / Asha Davis Audio Engineer/Sound Design - Corey Bauman

An insight is different than an idea, because an insight gets us to change how we behave.    In one of our most insightful episodes ever, author and globally renowned advertiser Mark Pollard breaks down the meaning of "strategy" and how marketers can get the best out of their multifaceted teams. He opens up about how is own childhood experiences shaped his approach to planning and management, and why comedians and strategists have much more in common than people may think.   Buy his book: Strategy Is Your Words   Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Hosts - Rob Schwartz & Asha Davis Intro/Outro Voiced by Sophia Barnett Producer - Rashida Peters Executive Producers - Rashida Peters / Asha Davis Audio Engineer/Sound Design - Corey Bauman

If you are selfless in your intentions, selfless in your full engagement, selfless in your expectations, things will eventually unfold in a positive way.   Bill Tsapalas is probably best known for his strategic creativity, having helmed creative campaigns for some of the industry's most notable brands and agencies.  What many may not know, is that Bill is fiercely passionate about the city of New York and the local neighborhoods that make it the best city in the world.  At the outset of the pandemic, two of the city's most famed industries - Restaurants & The Arts - were completely upended.  This prompted Bill to use his skills and experience to help, and the Curbside Canvas project was born.  Over the past year, local restaurants and talented artists across NYC have partnered together to turn 'Streeateries' into Street Art - a concept that has proven so beneficial to both industries that it is continuing to live on even as NYC re-opens. Trust us, this episode is definitely worth a listen - you may

"If you believe you need to earn attention as a brand, it completely changes the creative process"   In an era that will ultimately mark the 'death of cookies', Dan Greenberg CEO & founder of Sharethrough - a platform that powers ads for big publishers like Forbes, CBS and Time - is focused on helping advertisers drive effectiveness with tactics aligned to the ways human brains actually perceive and want to receive digital ads.  Sound interesting?  We thought so too.   Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Hosts - Rob Schwartz & Asha Davis Intro/Outro Voiced by Sophia Barnett Producer - Rashida Peters Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis Audio Engineer/Sound Design - Corey Bauman

“I kept telling people we’re like the Ben & Jerry’s of Healthcare”   Imagine a world where your healthcare team was committed to solving your health problems - before they even start.  Joy Altimare - Chief Engagement / Brand Officer of EHE Health - and her team are disrupting our outdated notions on healthcare by doing just that - providing personalized preventive care coupled with behavioral science and modern communication / design tactics in an effort to help them lead longer, healthier lives. As a former ad agency executive / marketer, Joy's team likens creativity to 'finding solutions' and applied this thinking to help their business and the humans they serve successfully navigate the most impactful health issue of our generation - the Covid-19 pandemic.      Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Hosts - Rob Schwartz & Asha Davis Intro/O

"When you tell a story the right way, all 7 parts of the brain light up."    When you think of Hollywood storytelling, you probably think of movies, tv shows and big budget content.  In this episode - recorded just before the 2021 Oscars - Kristina Paider breaks down the mechanics of Hollywood storytelling and discusses its applications across both marketing and personal growth.  Her new book The Hollywood Approach focuses on ways individuals can script their own lives like hit movies in order to maximize their potential and live the life of their dreams.    Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Hosts - Rob Schwartz & Asha Davis Intro/Outro Voiced by Sophia Barnett Producer - Rashida Peters Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis Audio Engineer/Sound Design - Corey Bauman

I suspect a lot of the people who are writing these ads have never even tried these items.   Bill Oakley - former show-runner for The Simpsons - sheds light on his new gig as a highly sought after burger-reviewer, awards show founder (check out The Steamies) and start-up toy designer along with tips for marketers and influencers looking to authentically connect.  Heralded as the Gordon Ramsey of Fast Food, Bill uses a combination of quick wit, engaging video and unbridled honesty to set him apart from traditional influencers which has made him a fan favorite of both 'foodies' and brands alike.     Check out Bill's foray into the world of high end toy design: https://www.kickstarter.com/projects/brenden-hyde/sneaker-sniffer-a-collectible-designer-toy-from-bill-oakley    Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Host - Rob Schwartz Intro/Outro Voiced by

"We had to immediately shift out of selling vehicles and into how we can help take care of our customers"   In this candid yet in depth interview, Nissan USA CMO Allyson Witherspoon  provides insightful perspective on modern marketing, auto industry trends, diversity and what's next for the company after successfully navigating the business through a year none of us will ever forget.  She also highlights the 'leadership shift' that has occurred during the pandemic and provides both professional and personal advice to CMO's and aspiring leaders.   Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Hosts - Rob Schwartz & Asha Davis Intro/Outro Voiced by Sophia Barnett Producer - Rashida Peters Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis Audio Engineer/Sound Design - Corey Bauman

“Does the Wall Street Journal reflect business or can The Wall Street Journal change the future face of business?"   In what turned out to be quite an enlightening conversation, Suzi Watford - Wall Street Journal EVP, Chief Marketing & Membership Officer - breaks down the story behind the publication's current success in the ever-evolving newspaper business.  Today, over 3MM+ people subscribe to WSJ - the most in its history.  A big part of this success is due in part to Suzi and other disruptors at the publication who  have made a strategic pivot towards digital, cultivated a more diverse readership base and doubled-down on their commitment to trustworthiness.   Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Hosts - Asha Davis & Rob Schwartz Intro/Outro Voiced by Sophia Barnett Producer - Rashida Peters Executive Producers - Natalie Zeller / Rashida

“I think the pandemic has made us all creative in a different way”   Comedy, particularly live sketch and improv comedy has been one of the hardest hit entertainment genres since the onset of the pandemic.  Many talented and successful artists in the space have had to make significant career shifts in order to adapt. Caroline Martin is a sketch comedy writer, performer and improviser who's breakout Netflix show The Astronomy Club received accolades across the industry.  Sketch comedy and Improv are typically not very 'diverse' genres - especially when compared with stand up comedy - and The Astronomy Club is particularly special as it's one of just a handful of all-black troupes.  In this highly entertaining episode, Caroline shares her journey, her pandemic pivots, her new gig as a writer for the Tonight Show with Jimmy Fallon and advice for those looking to make changes in their own lives.   Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www

"As a marketer, it’s my responsibility to seize moments...and use them as a springboard to help more people understand the value our product is bringing"   In this insightful, yet surprisingly humorous episode, Reddit CMO Roxy Young breaks down the platform's role in the GameStop stock saga, the subsequent Congress hearings and of course the iconic 5-second Super Bowl spot that successfully capitalized on the 'hype' of it all.   Get More From The Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Hosts - Asha Davis & Rob Schwartz Intro/Outro Voiced by Sophia Barnett Producer - Rashida Peters Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis Audio Engineer/Sound Design - Corey Bauman              

“We should continue leaving room for magic in the creative workplace”   Broadway star Syndee Winters (Nala in The Lion King, Hamilton, and much much more) gives Asha & Rob a candid, insightful and often hilarious look at what it's been like having her entire career and way of life upended due to the pandemic.  With New York's biggest stages closed for nearly a year now and no opening date in sight, Syndee has embraced the digital space and is finding new ways to share her gifts through entertainment and education. Learn more about Syndee's journey and where she's going next here: www.SyndeeWinters.com   Get More From Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Hosts - Asha Davis & Rob Schwartz Intro/Outro Voiced by Sophia Barnett Producer - Rashida Peters Executive Producers - Asha Davis / Natalie Zeller Audio Engineer/Sound Design - Corey Bauman  

"If you start with the dollars, you’ll never get to the relationship. If you start with the relationship, you’ll definitely get to the dollars”   In this special episode inspired by the marketing madness / euphoria that surrounds the Super Bowl, Tim Staples enlightens Rob Schwartz on how advertisers can cut through the noise and leverage big moments to drive big results.   Get More From Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Host - Rob Schwartz Intro/Outro Voiced by Sophia Barnett Executive Producer - Rashida Peters Audio Engineer/Sound Design - Corey Bauman

  "Know Your Power" Often, when we think of 'Self Care' the first image that comes to mind is a slender white woman in LuluLemon pants doing a one-legged yoga pose.  Trust us, it's much, much, much more than that.  This week, we're highlighting Marah Lidey & Naomi Hirabayashi - two women of color who founded the Shine App - a daily self-care ritual that was recently named one of Apple's 'Best of 2020' apps.   Get More From Disruptor Series: Subscribe to our Newsletter: "Dose of Disruption" Visit our Website: www.DisruptorSeries.com Follow us on Social Media: Instagram LinkedIn   Credits: Hosts - Asha Davis & Rob Schwartz Intro/Outro Voiced by Sophia Barnett Executive Producer - Rashida Peters Audio Engineer/Sound Design - Corey Bauman