Productive Insights Podcast Actionable Online Business Growth Made Easy With Ash Roy

Olympian Jon Edwards on The 3 Secrets To High Performance – Part 2

Olympian Jon Edwards on The 3 Secrets To High Performance – Part 1

Dan Norris on his new book Content Machine (Released 10th Aug 2015)

Time Management Tutorial (Hint: It’s NOT About Managing Your Time)

How to Use Frameworks to Take Your Business to the Next Level – with Taki Moore

What Is SEO And  How To Integrate It With Your Content Marketing Strategy - with David Jenyns Resources Mentioned www.authoritycontent.com Influence: The Psychology of Persuasion, Revised Edition 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Time boxing episode How To Build An EIGHT figure business – With Buck Rizvi Google Adwords Success Secrets Revealed! With Mike Rhodes Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Onlin How To Use Video Marketing To Really Grow Your Business with Ryan Spanger 1: 30 - Content Marketing & SEO from Google’s Perspective 7:01 - The Three P’s of Content Marketing to Build Business Authority 8:53 - Step 1: Present 10:53 - Step 2: Product 12:42 - Step 3: Promote 18:51 - Other Subsystems/Processes Under three P’s 24:07 - On Becoming System Entrepreneur 26:18 - Importance of Creation of Information Product & Scalability 29:07  - On Writing a Book 31:42 - On Running a Workshop 33:11 - Repurposing Y

How To Use Pull Selling To Grow Your Business With Dan Dobos Resources mentioned: www.leadmachine.com The Prophet - by Khalil Ghibran The Essential Tao : An Initiation into the Heart of Taoism Through the Authentic Tao Te Ching and the Inner Teachings of Chuang-Tzu In this podcast Dan and I talk about the subtleties of selling. We focus on a "pull" selling system which is designed to attract clients to you rather than the traditional sales approach where products and services are foisted onto the customer. Some of the key highlights of the interview including time stamps are included below: 1:40 - Dan’s view of Push Selling vs. Pull Selling 2:49 - What’s Pull Selling? 3:41 - The Three Levels of Specificity 7:06 - The Concept of Reciprocity 9:21 - How to Get Started with Pull Selling Model 12:31 - Being Transparent in Your Businesses: Letting the People Know the Constraints 15:03 - A Case Study:  Story of a Locksmith 18:54 - On Meeting Your Customer 23:10 - On Understanding the Problem 24:31 -

    This video/podcast provides some very practical tips on how to overcome procrastination and dramatically increase your productivity. Some of the key concepts covered in this video (including timestamps) are listed below: Related articles mentioned in tutorial: How to Use Mindfulness To Maximise Your Productivity How to Use Mindfulness to Dismiss Fears That Secretly Sabotage your Life How To Use the Pomodoro Technique To Become A Laser Focused Productivity Ninja!   Key points in tutorial (including time stamps) 0:41 -  Overview of tutorial 0:54 -  Procrastination defined 1:54 -  How Procrastination negatively impacts your productivity 2:40 -  Typical challenges with overcoming procrastination 3:18 -  A Harvard case study 4:27 -  Overcoming procrastination — A three-pronged approach 5:13 -  Practical tips on using the Pomodoro Technique to overcome procrastination 6:20 - Exactly how to practise mindfulness to overcome procrastination0:41 -  Overview of tutorial 7:23 -  Action steps  

Survey Funnel Formula with Ryan Levesque - How to Ask your way to profit 3:19 - Why Ask Formula is Important to Businesses 6:14 - Two Types of Questions That People Are Good at Answering 8:39  - “Our minds are much better equipped to fixate on problems or challenges we run into rather than inventing solutions.” 11:39 - iPhone Case Study - what problem does the iPhone solve 13:49 - The Ask Formula in a Nutshell 14:06 - Step 1 of Ask Formula: Prepare (The Deep-dive Survey) 16:05 - Podcasting case study to create 'buckets' 16:47 - Step 2:  Persuade (The Permanent Micro-commitment Bucket Survey) 20:37 - Step 3: Segment 21:33 - Deep-dive Survey in detail 22:27 - “The depth of response is more important than frequency of response.” 22:33 - How to Measure the Depth of Response using Force Multiplier 24:40 - Why a Phone Number matters so much 27:43 - Step 4: Prescribe 28:41 - Technical Shiny Object Syndrome 30:04 - Step 5: Profit 31:01 - The one click upsell process 33:58 - Step 6: Pivot 34:03 -

In this podcast we talk about how to use the Pomodoro Technique to Become a Laser Focused Productivity Ninja!   0.33 - Pomodoro Technique defined 1:09 - Why it’s so effective with productivity 1:40 - How to Turn Mountains into 25 minute molehills 1:58 - Benefits of the Pomodoro Technique 2:16 - How to Get Started 2:59 - Action Step

How to Setup Your Virtual Office at Home with Melanie Pinola 2:03 - The Importance of Setting up Successful Virtual Office at Home 5:21 - How to Create a Successful Virtual Office 7:51 - Useful Tools that Can Be Used to Setup Virtual Office 9:40 - Tips on How to Start Working Virtually and On Your Own at Home 12;52 - Common Challenges in Setting Up Virtual Office and How to Overcome Them 14:37 - Importance of Remote Team Meetups 16:03 - Some Issues When Working Remotely On Your Own 17:13 - Importance of Having a Dedicated Workspace at Home 19:45 - Daily Routines that Can Get You Started When Working at Your Home Office 22:49 - How listeners can get in contact with Melanie Resources mentioned: The Successful Virtual office in 30 minutes Melanie Pinola (Amazon ebook) LinkedIn In 30 Minutes by Melanie Pinola (amazon ebook) www.lifehacker.com @MelaniePinola (twitter)

Content Marketing for Business Success 1:11 - What is Content Marketing? 1: 29 - Three Forms of Content Marketing 2:00 - Why Content Marketing is Important for Business Success 3;36 - How to Get Started with Content Marketing 5:40 - Key Challenges People Experience  in Content Creation 7:00 - Overcoming the Challenges in Content Creation 8:00 - Action Steps to Get Started in Content Marketing

$50 Million and Counting .... With Ed O'Keefe 1:28 - A brief overview of Ed’s journey to entrepreneurial success 4:26 - On becoming an entrepreneur 7:41 - Taking advantage of emerging opportunities 8:23 - How Ed built a $50 M dollar business 9:12 - “Your job is create an offer which is really a sale process that either has such a great conversion rate or such a great average ticket… “ 10:36 - It all comes down to mathematics 14:22 - How Ed’s getting 230 - 240 ROI 15:20 - Brief Case study - targeting higher end buyers by developing a system and restructuring price offer 17:58 - An example of a recurring income model 20:50 - Repositioning your product by adding values 23:57 - Giving away value in a leveraged format 28:00 - Building authority through content marketing 30:27 - How does an entrepreneur  build a successful business? 31:21 - Most common challenges in getting started with business and overcoming them 34:01 - Ed’s book, “The Art of Time Collapsing: How to get What You Want Much Faste

Keith Kranc on Facebook video advertising (Click on the Green Image to Download Keith's Free User Guide for Video Equipment) 1:29 - Introduction to Facebook video advertising 2:15 - Video advertising is social proof 3:14 - The "rule of three" used by major Hollywood studios 3:58 - Highlights of Keith Kranc's 15 minute talk at the digital marketer conference 5:25 - How a video campaign differs from regular Facebook campaign 5:57 - Why video creates a high level of engagement than a normal ad 6:52 - Why your branding is much better with video 7:13 - Creating retargeting lists based on video reviews 7:30 - How videos create emotion, higher customer engagement, and increased sales 7:53 - Why a small to medium enterprise should consider Facebook video advertising 9:53 - Repurposing video ads from Facebook to YouTube 10:05 - How to craft a good call to action in your videos that adapts to different formats 10:57 - The three biggest search engines in the world. (Is Facebook the fourth biggest search e

Raven Tools founder — Jon Henshaw — On Integrated Marketing Solutions * 1:32 - A brief overview of Raven tools and Integrated Marketing Solution * 2:26 - What is Raven tools? * 5:00 - On Content Marketing * 7:01 - How to Get Started with Integrating Marketing Solution * 7:21 -  “Brand also means style.” * 8:25 - “You need to have your own clear (business) strategy of what it is you’re trying to accomplish.” * 8:45 - “One strategy is not right for all companies.” * 9:46 - Future proofing your bran * 12:08 - “It’s providing contents that are not crappy and hastily written.” * 14:14- “... to have zero ad on their sites. Establish the strength of your brand.” * 17:40 -  Setting up tracking attribution * 20:05 - The main challenges when implementing integrated marketing in businesses * 22:25 - “Do your best not to spend a lot of money but try a bunch of different things… “ * 23:57 - “Do not sign in long term contracts.” * 25:02 - Facebook ads experience * 27:40 - Using Social Media to advertise yo

Web Design Success Secrets - With Greg Merrilees * 1:32 - What is Web Design? How is it different from Web Development? * 4:52 - Custom website design as investment * 5:31 - A brief overview of Greg’s journey towards a successful web designer * 7:23 - “I started building trust and I offered to help design their website.” * 9:51 - The importance of design * 10:07 - “Your clients will take you more seriously. It adds credibility.” * 10:53 - What is a good design? * 13:37- “You have to make sure that the imagery that you used reflects the target customers…” * 15:10 - Understanding your target users on web designing * 16:25 - How to get started with implementing good web design * 17:33 - “Trust is a huge factor in web design.” * 19:54 - Most common challenges when getting started with web design and how to overcome them. * 20:43 - “Realistically, your website should be reflection of your business… “ * 21:20 - Actions to take to improve website design to drive conversion and profitability * 23:15 -

How To Build An EIGHT figure business - With Buck Rizvi   * 2:00 - An overview of Buck’s journey towards a successful entrepreneur * 3:20 - “And I got some help… I didn’t try to do it on my own.” * 5:49 - Why system and culture is important to businesses * 6:54 - “Everything that you do is imbued with this… concept of core value...” * 10:52 - “Things will happen without you being involved.” * 13:32 - How to get started in creating valuable and sustainable systems within business * 16:21 - “And sometimes benefits is not always measured in dollars.” * 16:43 - The concept of daily standup meeting * 20:06 - Common challenges in getting started with building up a strong culture and systems and overcoming them. * 20:30 - “It’s really fundamentally... having a simple process.” * 24:09 - Outsourcing and working with assistant * 27:00 - “You want to develop managers… rather trying to be superhero.” * 27:15 -  “The reality is people do want some structures and want some leaderships…” * 28:13 - Best actio

If you're reading this on the productiveinsights.com blog, click here to listen to an audio version of this blog post on iTunes What is time-boxing? Time boxing is the process of going to calendar and creating separate appointments for each task that you estimate will take 15 minutes or more. 7 Reasons why is time-boxing is important when it comes to productivity: * It sets realistic time projections for your tasks. You don’t try and cram too many tasks into your day if you’re forced to allocate time to   each of them. * Because you have to allocate specific time-slots for your tasks you now restricted to a reasonable amount of tasks as opposed to an overwhelming to do list that is likely to just paralyse you. So this means you’re more likely to be more selective with the tasks that you assign to yourself. You’re more likely to do things that will have the biggest impact for the least effort. This is also known as the 80/20 rule Initially coined by an economist called   Vilfredo Pareto. Essentially the r

Ryan Spanger On How To Use Video Marketing To Take Your Business To The Next Level In this podcast Ryan and I discuss the secret sauce to video marketing and how to use it to take your business to the next level Key Points : How To Use Video Marketing As Key Success Tool In Business 1:20 – Why businesses should consider video as a critical part of content strategy   2:47 – “The thing about video is, it is a powerful form of proof.”   4:51– “… because sales has changed… People are going online and doing their own research before they are talking to you.”   5:07 – Video is the next best way of people getting to know you.   6:31 – Role that video plays in business’s success in terms of marketing   7:32 – Using Video as Marketing Strategy   8:35 – “Video is an ongoing process.”   9:58 – “It’s important to be aware of what video’s strengths and limitations are.”   10:16 – Using video in a strategic way (Various types of sales & marketing video)   11:22 – “Training videos are… such a great way

Google Adwords : Key Points discussed (with timestamps) 1:05 - A brief glimpse at Mike’s journey to becoming a world authority on google adwords 6:12 – Two rules to succeed online 11:18 – Why headlines are important in google ads 13:27 - Google adwords defined 16:31 – How adwords contribute to business success 21:45 – Re-marketing explained 24:41 – “We use Google because we find what we want.” 24:50 – “If you play the game the Google wants you to play, they will give you essential mates rates” (How to get google adwords ‘mate rates’) 26:04 - Google adwords is all about split testing 26:41 – Re-marketing by tagging group of people 31:15 – “I want to target my ad based on the behavior that somebody took on my website.” (Behavioral targeting) 34:10 - How Google Adwords works for your business 35:46 – Build your business on paid traffic 36:20 – Dependent of free traffic is not a good business model 39:54 - Customer case study 41:21 - The jobs to be done framework 42:11 - How to get started with Go