Productive Insights Podcast Actionable Online Business Growth Made Easy With Ash Roy

Ralph Burns and Keith Krance on Facebook Advertising (Part 1)   * 1: 28 - What is facebook advertising? * 1:52  - A brief history of the evolution of facebook as a marketing platform * 9:20  - Facebook remarketing and custom audiences * 11:05  - Content amplification through Facebook * 14:01 - Why all business owners should see Facebook as a core part of their marketing strategy * 28:45 - How to get started with facebook advertising * 35:41  - Common obstacles to gettting started with facebook advertising (and how to overcome them) * 40:18 - What actions can you take right now to get started with facebook advertising

How To Create A Successful Services Business With James Reynolds   Key points discussed: * 1:26 - The definition of the term “service business” (for the purposes of this podcast)  * 6:57 - Why consider entering the services business industry? * 11:59 - How to get started with a services business? * 20:18 - What actions can you take right now to get started with your own services business? * 27:12 - Common obstacles to starting your services business (and to overcome these obstacles)   Links mentioned: * www.veravo.com * www.seosherpa.com

Dan Norris on Content Marketing for Startups   * 1:05 - Is content marketing important for startups? * 1:36 - Dan's views on approach to successful content marketing for startups * 3:28 - Audience and the Content Marketing Map * 4:23 - Dan's three keys to successful content marketing * 5:17 - The importance of differentiation in content marketing * 8:14 - How to get started with your startup * 12:41 - How to come up with a good name for your startups * 18:17 - The importance of design   Links mentioned in the (part 1 and part 2) of interview: http://wpcurve.com http://wpcurve.com/the-7-day-startup/ http://helloify.com http://blackhops.com.au http://contentmachine.com Books Mentioned: Made to stick - Dan and Chip Heath Content Machine - Dan Norris (Yet to be released)

Startups Explained With Dan Norris - Author of The 7 Day Startup (Part 1) In this interview Dan and I discuss: * 3:33 - What Dan defines as a start up * 5:01 - Can you start off as a normal business and then pivot into a start up? * 7:50 - Dan's view on consistent income * 9:46 - Dan's business wpcurve.com explained * 11:35 - Recurring value for recurring income * 13:55 - Startup vs normal business * 14:04 - What motivates Dan to be an entrepreneur (Hint: it's not the lifestyle) * 16:33 - How does a person go about learning about start ups (and eventually launch their own start up) * 21:30 - Is content marketing a big part of a successful start up?   Links mentioned in the interview: http://wpcurve.com http://wpcurve.com/the-7-day-startup/ http://helloify.com http://blackhops.com.au http://contentmachine.com

7 Mistakes Your Brain Makes Everyday And How To Fix Them Using Mindfulness   This is the narration of an article that I wrote as a guest contributor to lifehack(dot)org. Reach out to me on ash@productiveinsights.com if you need help implementing these ideas in your business. Key points covered in the article: * Our tendency to avoid threats — as opposed to our tendency to maximize opportunities * Gamblers fallacy and how to overcome it * How to deal with cognitive dissonance * How to become aware of confirmation bias * Learn how not to confuse selection factors with results * How to not fall victim to price anchoring * Dealing with overwhelm by not falling victim to the paradox of choice   Conclusion * A mindfulness analogy and how to use it to overcome the above mistakes we make everyday.

60 Second Sales Hook With Kevin Rogers - Comedian Turned Copywriting Expert In this interview Kevin and I discuss: * Copywriting explained * How copywriting can be a critical business tool when it comes to conversions from visitors to customers * The story of the "Blind Man Driving" * How to overcome challenges with getting started on copywriting * How to actually get started with copywriting * How to get Kevin's Book "The 60 second sales hook" for free (valued at $5 on Amazon)  

15 Productivity Ideas That Really Work! (As featured on lifehack) This is the narration of an article that I wrote as a guest contributor to lifehack.org. Reach out to me on ash@productiveinsights.com if you need help implementing these ideas in your business.  

Productivity Secrets (Incl. Full Transcript) of Kate Erickson That Led To $433K in Feb 2015 Revenue!  A few highlights from the interview: * Kate's story -  a transition from corporate employee to successful entrepreneur * Kate's morning routine and how it helps her productivity * Kate's strategy to overcome 'imposter syndrome' as an entrepreneur * How Kate uses themed days to increase focus * Kate's take on Kate's Take * Kate's advice to aspiring entrepreneurs  Full Transcript of Interview Below ASH:                You've been instrumental in growing the business well beyond a six-figure monthly income and made $433,000 in February 2015, which is pretty awesome. KATE:               That's definitely very awesome. Thanks for all your kind words, Ash. I really appreciate it. You're also the brains behind the explosive growth of EOFire, and you're constantly working with your partner, John Lee Dumas, to develop and refine the growth strategy. JOHN:              Hey, this is John Lee Dumas from Entrepr

Content Marketing With Chris Garrett From Copyblogger - How To Use Content Marketing For Business Success In this interview I speak to Chris Garrett from Copyblogger who is one of the world's leading authorities in Content Marketing. A few highlights from the interview (timestamps included): * 1m:48s - What is content marketing? * 3m:48s  - Coca Cola Anti Case Study for Content marketing * 5m:53s - Positive Case Study on Content marketing. Marcus Sheridan's swimming pool company * 7m:17s - What McDonalds (and Coca Cola) are doing right when it comes to content marketing * 7m:17s - The 'conversation' every buyer has with the seller prior to any purchasing decision (via the internet) The conversation is going to happen with or without you. * 9m:37s - How content marketing enables businesses to leverages the online channel * 12m:00s - How that conversation leads to a yes or a no decision before the buyer purchases * 13m:37s - Dan Pink "Everything Good in life begins with a conversation" * 15m.24s: - If

Automated Marketing Solutions With Jake Hower (Fuzed App Creator) - How to Use it To Increase Your Profits Through Lower Customer Acquistion Costs. In this interview I speak to Jake Hower — the creator of the fuzed app. We discuss: * What the term Automated Marketing means * How to use automated marketing sequences to: * Maximise customer retention * Increase customer loyalty * Get the right information to the right customers at the right time * Why business owners should see atomated marketing as a critical business tool * Typical objections to implementing automated marketing (and how to overcome them) * Actions that you can take right now to get started with automated marketing

7 Ways Poor Sleep Is Killing Your Productivity (And What You Can Do About It) Released 28 February 2015 In this podcast I discuss the 7 ways lack of sleep is damaging your productivity and your health. Each of these 7 points is accompanied with an actionable tip that you can implement today to improve your sleep habits. Key Points Covered: How Your Sleep Deprivation Is Playing Russian Roulette with Your Brain. What Improper Sleep Does To Your Circadian Rhythms. Could Your Poor Sleep Habits Suddenly Become Deadly? How Poor Sleep Affects Your Productivity, Concentration And Focus. What Inadequate Sleep Does To Your Creativity and Problem Solving Skills. What Lack Of Sleep Does To Your Metabolism, Your Immunity, And Your Health. Is Sleep Deprivation Causing You To Make Mistakes?

Blogging His Way To A Six Figure Income - With John Morrow I hope you enjoy listening to this interview with Jon Morrow as much as I enjoyed bringing it to you. Key Resources mentioned in this interview: * www.guestblogging.com * Boostblogtraffic.com * Alltop.com * Socialcrawlytics.com * Namecheap.com (domain hosting) * Siteground.com (hosting service)

Recurring Income For Maximum Profit That Funds Your Perfect Lifestyle In this interview James and I discuss how to use the recurring income business model to: * Maximise customer retention * Create a very loyal customer base * Maximise profitability * And fund the perfect lifestyle (i.e. Surf twice a day everyday!) Enjoy

Neil Patel - Kissmetrics (Founder) On Entrepreneurship, Branding and A Whole Lot More(Scroll down for a full transcript of the interview) https://www.youtube.com/watch?v=tfWQh1W3Rrw&feature=youtu.be I recently had the opportunity to speak to speak with the founder of Kissmetrics - Neil Patel. Neil and I discuss several interesting topics including: * A day in the life of Neil Patel (productivity hacks) * How to decide on which customers to work with * Branding * Investing in stocks * Warren Buffett * Apple A full transcript of our conversation is below: John Lee Dumas:      Hey, this is John Lee Dumas from Entrepreneur On Fire. You're listening to my friend Ash Roy. Ash Roy: Welcome to the Productive Insights podcast for entrepreneurs and professionals where we discuss how to leverage your business online, and how to maximize your profitability. In this podcast, I interview Neil Patel, the founder of KISSmetrics. Neil and I chat about a range of topics, including branding, investing in stocks, p