Integrate & Ignite Podcast
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 274:06:28
- More information
Informações:
Synopsis
Entrepreneurial leaps of faith require an enormous amount of business savvy and insight. They also require fearless passion, an unwavering commitment, and the ability to take risks. But, it is the wisest and most successful entrepreneurs that know the value of advice, that can listen, and that can also share their experiences with others.Welcome to Integrate & Ignite, a podcast that explores the nature of what it means to be an entrepreneur. Every episode is crafted to make people think, to spark some aha! moments, and to illustrate just how important a truly integrated business and marketing strategy and a solid, inspired brand presence is to success and longevity.
Episodes
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Episode 434: Christmas Greetings and 2023 Marketing Trends with Integrate & Ignite Podcast Host Lori Jones
20/12/2022 Duration: 03minHappy Holidays to you and your families! Tune in to this special edition of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ Christmas poem, a fun-filled rhyme highlighting trends for 2023! From user-based content to voice search to interactive customer and influencer outreach to DEI, this is a timely and spirited bit of cheer and an episode full of insights to help with your planning for next year! Merry Christmas and thanks for listening!
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Episode 433: Customer-Centric Marketing with Sydni Craig - Hart of Smart Simple Marketing
13/12/2022 Duration: 33mineaching and supporting all the different customers in your target audience – even those beyond your established buyer personas – is the topic of this episode of the Integrate & Ignite Podcast with host Lori Jones and her guest Sydni Craig- Hart of Smart Simple Marketing. Sydni shares with our listeners her insights into creating customer-centric marketing strategies, how to build customer loyalty and inspire inclusivity, and reminds us that every marketing team is tasked with ensuring that diverse voices are brought to the table.
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Episode 432: Marketing for Fast-Growth Companies with Adam Rosenberg of Arrive Health
06/12/2022 Duration: 40minProducts don’t sell themselves. To be successful, you need smart positioning and smart marketing strategies. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Adam Rosenberg of Arrive Health to learn more. Tune in and learn from Adam’s experience with messaging, positioning, territory segmentation, resetting the sales-only versus marketing-only mindset, and keeping it simple.
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Episode 431: Conversational Marketing with Max Koziolek of Spectrm
29/11/2022 Duration: 29minConversational marketing is a message-first, privacy-first approach poised to become one of the top marketing channels and the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Max Koziolek of Spectrm. Learn why 72% find of marketers find conversational marketing effective and why marketing strategies should be geared toward more human-centric interactions in their conversational marketing channels in order to drive paid traffic and improve connections to their tech stack.
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Episode 430: Be Thankful: A Moment of Gratitude with Integrate & Ignite Podcast Host, Lori Jones
22/11/2022 Duration: 01minAs Thanksgiving approaches, we are taking a moment to be grateful. Tune in to this special episode of the Integrate & Ignite Marketing Podcast to hear host Lori Jones’ poem that reflects on gratitude and acknowledges the joy that we can each name as our own. Happy Thanksgiving!
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Episode 429: What to Expect and Look Forward to in 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight
15/11/2022 Duration: 30minHot trends in content creation for 2023 with TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight: personalization, artificial intelligence, machine learning, account-based marketing, events, Phygital, and more. Listen in to this episode of the Integrate & Ignite Marketing Podcast to learn more.
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Episode 428: Honesty and Integrity: The Big Shift in Marketing with Doug Kessler of Velocity Partners
08/11/2022 Duration: 32minThis episode of the Integrate & Ignite Marketing Podcast features guest Doug Kessler of Velocity Partners and is all about how marketers can adopt a new mindset, one that is oriented around defining ideal prospects, around listening harder with learning strategies, and around what Doug calls, “insane honesty.”
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Episode Title 427: Magnetic Messaging with Sandy Gerber of Harbourfront Wealth Management now
01/11/2022 Duration: 19minGoing beyond simply selling to your audiences to connecting and truly motivating them. Magnetic messaging with Sandy Gerber of Harbourfront Wealth Management on the Integrate & Ignite Marketing Podcast and learn about emotional magnetism.
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Episode 426: Messaging and Positioning that Becomes a Magnet for Customer Acquisition with Sandy Gerber of the NEXT Marketing Agency
25/10/2022 Duration: 27minImpactful messaging and positioning that becomes a magnet for customer acquisition with host Lori Jones and her guest Sandy Gerber of NEXT Marketing Agency on episode one of this two-part series on the Integrate & Ignite Marketing Podcast.
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Episode 425: Internal Communications and its Impact on Customer Loyalty with Ben Baker of Your Brand Marketing
18/10/2022 Duration: 34minStudies show that customer experience is THE brand differentiator, even above price and product. Join host Lori Jones and her guest Ben Baker of Your Brand Marketing on this episode of the Integrate & Ignite Marketing Podcast to learn more.
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Episode 424: Marketing Campaigns to Build Talent with Jessica Erickson of Longmont Economic Development Partnership
11/10/2022 Duration: 32minJessica Erickson of Longmont Economic Development Partnership is all about breaking down the walls of a system that has defined economic development and the marketing strategies that help promote it for decades. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones to learn how Jessica has refined and challenged the status quo.
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Episode 422: Podcasting as Part of an Inspiring Thought Leadership Strategy with Tyler Chisholm CEO of Clearmotive Marketing Group
27/09/2022 Duration: 43minInspiring thought leadership through podcasting with Lori Jones and her guest Tyler Chisholm CEO of Clearmotive Marketing Group on this episode of Integrate & Ignite. Listen in here.
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Episode 421: How You Can Systematize Your Business for Big Wins with David Jenyns founder of SYSTEMology
20/09/2022 Duration: 36minSystemizing your processes and streamlining your internal team? Then this episode of the Integrate & Ignite Marketing Podcast is for you! Tune in to listen in to host Lori Jones’ conversation with David Jenyns founder of SYSTEMology here
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Episode 420: Go-to-Market Strategies with Malaika Jenkins of Cybersoft Technologies
13/09/2022 Duration: 34minImpactful go-to-market product launch strategies with Malaika Jenkins of Cybersoft Technologies on this episode of the Integrate & Ignite Marketing Podcast and discusses.
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Episode 419: Powerful and Relatable Content Strategies with James Scherer of Codeless
06/09/2022 Duration: 37minPowerful content strategies are the topic of this informative and thought-provoking episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest James Scherer of Codeless.
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Episode 423: Events as a Core B2B Marketing Strategy with Jonathan Kazarian of Accelevents
06/09/2022 Duration: 27minCOVID changed how marketers approach including events in their strategies. Tune in to this episode of the Integrate & Ignite Marketing Podcast with guest Jonathan Kazarian of Accelevents to learn more.
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Episode 418: Creativity, Curiosity, and Inspiring Big Ideas With Author and Innovator Carla Johnson
09/08/2022 Duration: 47minCreativity often starts with daydreaming, which can then lead to big ideas! Join Lori Jones and author and innovator Carla Johnson on this episode of the Integrate & Ignite Marketing Podcast to learn more.
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Episode 417: High-Impact Direct Mail for Today…and Tomorrow with Dave Fink, the CEO and founder of Postie
02/08/2022 Duration: 22minIn the last two years, direct mail has grown into what guest Dave Fink, the CEO and founder of Postie, calls a “monstrous channel.” Listen in to his appearance on the Integrate & Ignite Marketing Podcast with host Lori Jones to learn more about this strategy that claims a $50 billion spend.
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Episode 416: Navigating Technology Changes: What Every Marketer Should Implement Today with Jake Surrey of Fountain
26/07/2022 Duration: 39minBig questions about the new Google platform were answered by host Lori Jones and her guest Jake Surrey of Fountain on this episode of the Integrate & Ignite Marketing Podcast. Listen in as Jake explains the complicated changes, the ins and outs of Google Analytics 4, and more!
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Episode 415: Value-based Marketing Strategies with Erich Faust, Global Strategic Marketing Leader of Fortune 100 Companies
19/07/2022 Duration: 43minInnovation, different perspectives, and growth…all the things that provide value to your customers…come from transparency. Learn more from host Lori Jones and her guest Erich Faust, global strategic marketing leader of Fortune 100 companies, on this edition of the Integrate & Ignite Marketing Podcast. Join Lori and Erich as they discuss value-based marketing, building audiences, articulating your brand’s “Why,” and delighting your customers!