Integrate & Ignite Podcast
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 274:06:28
- More information
Informações:
Synopsis
Entrepreneurial leaps of faith require an enormous amount of business savvy and insight. They also require fearless passion, an unwavering commitment, and the ability to take risks. But, it is the wisest and most successful entrepreneurs that know the value of advice, that can listen, and that can also share their experiences with others.Welcome to Integrate & Ignite, a podcast that explores the nature of what it means to be an entrepreneur. Every episode is crafted to make people think, to spark some aha! moments, and to illustrate just how important a truly integrated business and marketing strategy and a solid, inspired brand presence is to success and longevity.
Episodes
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Episode 414: High-Conversion Marketing Campaigns with Ami Sanyal, CEO of the Uncommoners Club
12/07/2022 Duration: 32minNo matter the size of your business, hitting your conversation rate goals can be challenging. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ami Sanyal, CEO of the Uncommoners Club, to learn his process for implementing high-conversion marketing campaigns and get buy-in from the C-suite, and how he favors a mindset that embraces taking chances.
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Episode 413: Demystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown
05/07/2022 Duration: 29minDemystifying startup leadership with Lori Jones and her guest Startup Marketing Leader Sarah E. Brown on the Integrate & Ignite Marketing Podcast.
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Episode 412: Building Trust by Flipping the Script on the Status Quo with Achim Klor of Ziro
21/06/2022 Duration: 36minChallenging the status quo means being bold. Join host Lori Jones and her guest Achim Klor of Ziro on this episode of the Integrate & Ignite Marketing Podcast as they flip the script on marketing.
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Episode 411: Marketing’s Role in Bringing a Brand’s Mission to Life and Making its Values Relatable with Andrew Bennett of Smartsheet
07/06/2022 Duration: 32minLeveraging resources to deploy mission-driven strategies that impact meaningful is the subject of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and guest Andrew Bennett of Smartsheet.
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Episode 410: Taking a Branded House Approach With Ryan Green of the Yoder Family of Companies
31/05/2022 Duration: 29minDeveloping a House of Brands around a vision and core values with guest Ryan Green of the Yoder Family of Companies on this edition of Integrate & Ignite. Tune in to this episode as Ryan shares lessons learned in launching this unique approach, developing a powerful positioning statement, and the importance of promoting consistency and a shared vision with internal and external stakeholders.
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Episode 409: Owning Your Authority Position to Drive Sales with Stephen Woessner of Predictive ROI
24/05/2022 Duration: 40minWe are entering the era of Authority. Learn more about what this means for marketers from host Lori Jones and her guest Stephen Woessner of Predictive ROI on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Stephen shares his three essential elements to building your brand authority and discusses his strategies for creating transitional moments for your audience and inspiring trust.
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Episode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir
17/05/2022 Duration: 25minThe Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir on this episode of the Integrate & Ignite Marketing Podcast.
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Episode 407: Taking an Outside-In Look at Your Marketing Strategies with Ian Truscott of the Spotler Group
10/05/2022 Duration: 30minFrom competitive insights to tapping into the customer journey, developing marketing strategies is all about finding that “sweet spot.” Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Ian Truscott of the Spotler Group to learn more.
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Episode 406: Taking Your Brand Beyond its Logo With Karley Cunningham of Big Bold Brand
03/05/2022 Duration: 40minWhat is “this thing called brand” and what is the definition that works best for small and mid-sized businesses? Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Karley Cunningham of Big Bold Brand to find out!
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Episode 404: The Learning Mindset with Richard Medcalf of Xquadrant
19/04/2022 Duration: 35minEmbracing a learning mindset -- one that’s all about experimentation and innovation -- is where great strategy begins. Join host Lori Jones and her guest Richard Medcalf of Xquadrant on this episode of the Integrate & Ignite Marketing Podcast to learn more.
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Episode 403: Keys to Powerful Internal Communications Strategies with Kerry Christopher of Cardinal Health
12/04/2022 Duration: 39minInternal communications strategies start with powerful messaging and engaged leadership. Learn more from host Lori Jones and her guest Kerry Christopher of Cardinal Health on this encore episode of the Integrate & Ignite Marketing Podcast.
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Episode 402: Marketing Strategies That Communicate Complex Concepts with Kortny Rolston-Duce of Quantinuum
05/04/2022 Duration: 38minCommunicating complicated science, research, engineering, and technology with host Lori Jones and her guest Kortny Rolston-Duce of Quantinuum on this episode of the Integrate & Ignite Marketing Podcast.
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Episode 401: The Core Tenets of Brand Strategy with Austin Jordan of Redwire Space
29/03/2022 Duration: 41minLori Jones and Austin Jordan of Redwire Space discuss the core tenets of brand strategy on this episode of the Integrate & Ignite Marketing Podcast.
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Episode 400: Earned Media, Corporate Narratives, and Executive Messaging with Keyana Corliss of Databricks
22/03/2022 Duration: 41minCelebrate Integrate & Ignite’s 400th episode by listening in to this encore appearance by guest Keyana Corliss of Databricks. Host Lori Jones and Keyana discuss taking a holistic approach to integrating earned, paid, shared, and owned strategies; why storytelling matters more than ever; and why the best companies are the ones that give the PR team a seat at the table.
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Episode 399: Taking a Holistic Viewpoint of Marketing Strategies with Rachel Biederman of the ReedGroup
15/03/2022 Duration: 25minMessaging strategies and good ideas do nothing if you are stuck in the sea of sameness. Lori Jones and her guest Rachel Biederman of the ReedGroup talk about differentiation and building top-of-mind awareness on this episode of the Integrate & Ignite Marketing Podcast.
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Episode 398: Creating a Book of Knowledge to Achieve High-Level Marketing Performance with Tim Parkin of Parkin Consulting
08/03/2022 Duration: 25minLori Jones and her guest Tim Parkin of Parkin Consulting discuss how marketing teams can increase collaboration and better share insights by creating their own Book of Knowledge on part two of his appearance on the Integrate & Ignite Marketing Podcast.
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Episode 397: Creating Brand Distinction with Tim Parkin of Parkin Consulting in Part One of a Two-Part Series
01/03/2022 Duration: 26minGet insights into how to market better, measure better, and increase revenue with host Lori Jones and her guest Tim Parkin of Parkin Consulting on this episode of the Integrate & Ignite Marketing Podcast.
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Episode 396: The Importance of Customer-First PR with Kristin Miller of Ping Identity
22/02/2022 Duration: 25minCustomer-first PR strategies with Lori Jones and her guest Kristin Miller of Ping Identity on this episode of the Integrate & Ignite Marketing Podcast. Tune in as Lori and Kristin discuss PR’s role in handling cyber security, why storytelling from the customer’s perspective is so important, and how to measure the quality and quantity of PR campaigns.
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Episode 395: Supporting Marketing as Part of an Over-all Growth Strategy with Angeley Mullins of Latana
15/02/2022 Duration: 31minHow growth is understood, broken down, and owned across an organization is the topic of this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Angeley Mullins of Latana. Tune in as Angeley and Lori take a deep dive into how marketing is tied to building a brand’s long-term stability and growth strategies, how to improve communication, and how to bring more customers into your funnel.
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Episode 394: Focusing on Your WHY to Differentiate Your Brand with Karen Kelly of Tapple
08/02/2022 Duration: 27minUsing experiential marketing to differentiate your brand in the sea of sameness with host Lori Jones and her guest Karen Kelly of Tapple on the Integrate & Ignite Marketing Podcast. Listen in as Karen shares her insights into how she focuses on physical-world marketing technology, creating connections with her customers, and on the WHY behind a brand.