Jane Hamill | Podcast

I had a really interesting question in my new membership last week while working on our members 90-day Content Plan. "What if I do all this content marketing and nobody goes to my site?" We all ask ourselves similar questions ALL THE TIME. The little voices in our heads cast doubt on everything and make us overthink, worry, and lose focus. To have a successful business selling online - it doesn't matter if you sell digital downloads, coaching & consulting, physical products, or own a retail store - there are really only four things you need to worry about. This episode explains the FOUR things and what do when you're scared it's not going to work, you're wasting your time, and you're pretty sure you'll end up living in a tent down by the river.  Have a listen... https://janehamill.com/worried/

Today's episode will help you take the content you're already posting for your business and make it work harder for you. I give you 5 specific examples of getting the most your existing content. Including some of our members who create content using... YouTube videos Podcast episodes IG posts and stories A speaking engagement or interview Your email list Facebook Live If you're spending the time and energy to create content for social media, here's EXACTLY what to do with it to get more traffic and sales.  Show notes and links:  https://janehamill.com/alreadydoingit/  

Last week, we covered the top 3 metrics to track for online sellers and anyone with an e-commerce business. If you missed it, go here. This week is specifically for coaches and consultants. I've even created a Monthly Metrics Tracker excel document that you can download for free and start using today.  Grab it here: www.janehamill.com/3coaching In this episode: my THREE most important metrics to track as a coach and consultant  Why the PIA FACTOR (pain in the arse) has a prominent spot on my Monthly Tracker the exact metrics 3 other smart coaches use so you understand different coaches have different priorities why the metrics I track today are very different than what I tracked as a startup I even share what 3 other smart coaches told me are THEIR top tracking priorities.   Get the notes and the free "Monthly Metrics Tracker" download here: https://janehamill.com/3coaching/

This week, I hosted an amazing training for e-commerce entrepreneurs with Susan Bradley from the Social Sales Girls. Susan explained the 3 most important metrics to track, what they really mean, and exactly where to find them.  So many online shop owners feel overwhelmed and confused by their Google Analytics (or Shopify analytics) but Susan breaks it down in a way that won't make your head hurt. :) You can get the FULL training, including looking over Susan's shoulder as she explains EXACTLY where to find the right numbers in Google Analytics back on the blog at this link: https://janehamill.com/3ecommerce/

Show Notes: janehamill.com/twelvemonths I'm not a big fan of goal setting. I get too worried that I might fail and then I often just just fail in advance. This year, I'm doing something different. I'm planning to DOUBLE my business by only focusing on PROCESS goals and routines, not financial metrics. In today's podcast I'm going to share how I plan to double my business by focusing on THREE main marketing activities. I then break those into quarterly, monthly, weekly, and daily tasks.   I will also use this to set some shorter term goals in a 90-Day Goals plan. This past week I did a soft launch of my new program, The Content Club. The members have 2 assignments this week - choose ONE Outrageous goal (vision, really) and complete the their 90-day goals. I'll be right there with them using my process-driven goals and the exercise I explain in today's episode. And even without attaching my plan to specific sales numbers, I truly believe it will result in DOUBLE the business I'm doing now. I think this wi

Big plans for the new year? START HERE… Because really, if you ask yourself -- what will I do differently this year to achieve more success? What comes to mind? What will you do? I believe there are three things that need to happen to make real changes this year and achieve real business success.  Enjoy this episode and thanks for listening! Jane SHOW NOTES and LINKS www.janehamill.com/starthere

I have an awesome guest today, my own business coach – yup, the coach gets coached. Meet Dave Moreno. Dave has an incredible story and he doesn’t hold back on the details. 4 years ago, Dave’s total annual revenue was $9,000. The next year it was $12,000. This year, he’ll clear over $1.1 million. Whaaaaa? And GET THIS. That’s with $0 in ad spend!! WTF. Dave Moreno is a certified coach from The Life Coach School (they recently gave him a  shout out for reaching the 2 comma club). He’s well versed in Brook Castillo’s The Model and when he combines that with his business background, I can tell you from first hand experience that it’s super effing helpful. In this podcast episode, Dave and I talk about overthinking, comparing himself to others, the frustration of 2 years with barely any income (and 4 kids), discipline, routine, the decision he made that EXPLODED his business, and his simple 3 step process to reaching $1 million in sales. https://janehamill.com/davemoreno/

How do you know if a startup apparel brand will succeed or not? You could ask Mindy Martell because she's help launch thousands of small apparel brands. My guest today is Mindy Martell and she's the owner of an apparel factory in Minnesota and is the founder of The Apparel Academy,  dedicated to educating people on starting their clothing line. She has a ton of experience working in overseas factories, In fact, she tells me a heartbreaking story about working conditions in a factory in China. Workers who lived on-site, wifi that's shut off at lunch so the employees cannot access it, incredibly low pay and long hours. My jaw dropped as she revealed the true working conditions she witnessed. Mindy's experience was about 15 years ago and we can only hope things have changed since then. We also discuss a ton of other topics from why Mindy started her own factory in the first place, how she chooses what products to manufacture in her factory, to why you should build a following before your product is even ready.

When was the last time you really studied where your traffic is coming from?  This week I have an assignment for you. Check your analytics and see what's poppin'. One of our members just did it and is noticing steady traffic coming from Pinterest to her Shopify site with ZERO effort on her part.  She's working her arse off on Instagram to get traffic - and it does work. But the Pinterest traffic is coming in with EASE.  BTW - This episode is quick & dirty 'cuz I have some kid stuff goin' on over here that involves a hot stove and I'm afraid they might burn the house down... Enjoy! Jane P.S. Want to work together?  www.janehamill.com/membership

Today's episode covers 3 elements of any offer or promotion. We answer these questions I received from our members - What can I do to persuade someone to buy TODAY and not put it off? - How long should I run a promotion or sale for my online shop? site? 5 days? 3 days? I see some people running Giveaways for an entire month. Is that a good idea? - Is it better to do 20% off site-wide or only on a specific category of products? Show Notes and Links www.janehamill.com/makethembuy

www.janehamill.com/contentcalendar

Everything in business starts with understanding your perfect customer. Yawn. I know...how many times have you heard this? And it's hella frustrating as a business owner because as soon as you think you figured it out - oh that's right, it's HER I'm going after - it changes.  And you have to start over understanding a NEW ideal customer. I swear my team and I do a new Buyer Persona exercise every 3 months. Most entrepreneurs get excited about and want to talk incessantly about how cool their product is. Look what the product can do! Look how cool and useful it is! Check out this amazing thing I created. Who wants to buy it? That's typically what entrepreneurs do. We have an itch we need to scratch so we create a business around it. We create  something to sell and then we go look for people to buy it.  Which is totally backwards.  This episode walks you through deciding who you actually want to serve (yes, you get to choose) and creating a product around THEM and their wants & desires.  Enjoy! Jane

You didn't go into this thinking it would be easy. But does it have to be THIS HARD?  This episode gives you a simple exercise to manage your thoughts and thus your stress. It's been very, very useful for our members and I think it will help you too. www.janehamill.com/thoughts To get an invitation to List Builders, go here:  www.janehamill.com/listbuilders      

www.janehamill.com/litaf. If you've ever toyed with the idea of re-inventing yourself, this episode is for you. Imagine this...9 months ago you're working full-time in San Francisco making great money albeit working 80 hour weeks for a large company.  Then you decide to go part-time to devote more energy to your side hustle, making kick-ass capes for the cool kids to wear to festivals.  As soon as you leave your day job, Covid happens. Like, weeks later. :( Festivals are canceled. Life as we know it is canceled. No one wants to wear capes for Zoom meetings.  So you use this as an opportunity to quit smoking AND drinking.  Then you close your cape business and start the next big thing. Whaaa?? What kind of a badass does THAT during a pandemic?  Sarah Cohan, that's who. My guest today tells us her story - the good, the bad, the ugly, and most importantly - the HONEST.  She amazes me. I have so much respect for her. Prepare to be amazed.  Show Notes and Links:  www.janehamill.com/litaf Build an Email List

Notes and Links: www.janehamill.com/10lessons/ I got this Q in my DM the other day and decided to answer it for all of you.  "Hi Jane! I was given your name from a close friend of a close friend! I am a new online boutique with no marketing experience. I wanted to reach out and get your advice on what you would recommend! I have done a few in-person shopping events but not getting much traffic to my site. Advice??"

https://janehamill.com/jackiedye In this video/podcast episode, Jackie walks us through what she did to get $1791 in EXTRA sales in 14 days  - without spending any money on ads. She tells us... what topics she covered in her videos why she never watches her own videos what to do if you're afraid to look dumb how to "batch" video creation what format of videos to use (talking head, time-lapse, process videos...) the ideal length your videos should be Do you have a question about making videos for your brand? Let us know in the comments on the blog: https://www.janehamill.com/jackiedye/ Also... Get weekly actionable tips to build a bigger audience, grow your email list, and get your content marketing to convert to actual sales. Join us: https://janehamill.com/hello

It's been a crazy week. I've been making some really big decisions for my business. We're all  trying to pivot and grow our businesses in the direction we want them to go rather than doing the things that they think they're supposed to do. That's why I've been so excited about this new coaching group List Builders. The other day in the group, we had our monthly "Mindset Session". I want to set you up for success and mindset is a big part of the equation. In that session, we talked about The 5 Pillars of Business Success" and I want to share those with you today. https://janehamill.com/5pillars/

Today's episode is a departure from our usual marketing & sales topics. We're diving into a topic I spent 14 years obsessing over when I owned my clothing line and boutique - apparel manufacturing. My guest is apparel product development and manufacturing expert. Lana Hogue. I've known Lana for years and I trust her advice completely about all things manufacturing. She's the real thing. Lana has worked in manufacturing for over 40 years and has extensive experience in sourcing, development, production, systems, and operations both in the U.S. and off-shore including Asia, Latin America, and the Caribbean Basin. She speaks Cantonese and Spanish #badass. What we talk about (see Lana's full notes on the blog): What is a tech pack and do I need one? Which apparel products are best to be made overseas and what are appropriate for US production The 3 things you need to prioritize in production What it it was like to work at a company and see it grow - DOUBLE  in size every year for 5 years Why you need to buil

Are you making videos for you business? I hope so. Not gonna lie...I hate making videos. But I do it for a few reasons. The main reason... I like YOU, my clients and listeners, and I like interacting with you. And I know video works. It increases the KLT factor (know, like, trust) that leads to increased sales. But actually making the videos and being on camera? Not so much. In this episode I share with you: the equipment I use to make videos best-practices that help me actually execute the darn videos 3 simple video "scripts" to say when you start a video so you don't feel so awkward. If you can, I suggest you head to the blog to WATCH this content as a video.  Show Notes and Links: https://janehamill.com/videotips/

Today's episode is Part 2 in a series of episodes about list building and audience building for your online store. If you haven't listened to Part 1, I would do that first. What is a Lead Magnet? It's premium content that you give in exchange for your customer's email address. What we cover in Part 2... How does a Lead Magnet really work? How do I set it up? How to I deliver the cheatsheet or PDF thingy I promised? Where do I PUT the Lead Magnet? How do I drive traffic to it? Have a listen... https://janehamill.com/magnet2/ ‎