Jane Hamill | Podcast

Informações:

Synopsis

The show for creative entrepreneurs - helping you deal with the crazy-brain, market more, sell more, and live a happy life.

Episodes

  • 5 Step Growth Framework for Fashion, Jewelry, and Product-Based Businesses

    15/03/2024 Duration: 17min

    There's a cheatsheet download for this episode: Grab it now: https://fashionbrainacademy.com/framework/ Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode.  There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so it's easier to understand what to work on next.  xo - Jane

  • The 5-Minute Website Review (DIY)

    01/03/2024 Duration: 08min

    Is your websute clear> Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode...   1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site? 2. DIY User Testing: How to get a volunteer to test your site -- without you interrupting - to understand the average user's questions, issues, and any friction they experience while browsing. 3. Three Clicks to Buy: Can someone land on your site and make a purchase with 3 clicks? Review your site's navigation to eliminate unnecessary steps. 4. Opt-In Pop-Up: Check if your email opt-in pop-up appears within 3 to 7 seconds. Ensure it's clear, simple, and not too intrusive for first-time visitors. 5. How to get a FREE website mini-review: I'm offering 5 free spots! You can apply for a chance to get professional insights and improvements for your website. Apply here: https://fashionbrainacademy.com/review xo - Jane

  • Less burnout. More money.

    09/02/2024 Duration: 19min

    I've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back. In this episode: How to create marketing strategies that run in the background, freeing up your time and energy  The power of evergreen marketing and the 4 ways you can implement it  Client wins this week for inventory clearance, cash flow issues, a killer productivity hack, and an amazing result one jewelry designer had with a charity collab. If you want a business "personal trainer" to keep you focused & accountable - so you get sales online with ease - check out our coaching and courses:  https://fashionbrainacademy.com/  

  • The #1 Skill for 2024

    02/02/2024 Duration: 05min

    Hey entrepreneurs! Hae you noticed lately that you're bombarded by strategies and shiny new tactics? There are a gazillion gurus teaching the next! big! thing! that will transform your business in the next 17 hours.

  • That's Not Realistic

    19/01/2024 Duration: 20min

    How many times have you been told what you want to do is "not realistic"? HOW MANY TIMES?  Let's break down what actually IS realistic for you. Because it's probably more than you think.  I'll give you specific examples of what's possible -- what my students and clients have actually accomplished.  Then I'll share 3 things that are probably NOT realistic and you should watch out for. Show Notes and Links:  Website: https://fashionbrainacademy.com/ more links coming soon...

  • Quick Monthly Metrics to Know What's Really Working for You

    30/12/2023 Duration: 19min

    Today's episode includes a little end-of-year challenge for you.  1) A questiton that could shake things up for ya... DO IT. 2) The quick & easy way to track monthly metrics to know what marketing to focus on for the new year - and what you can stop doing. MONTHLY METRICS TRACKING SHEET:  https://fashionbrainacademy.com/tracking BRAND VIDEO BOOTCAMP w/ SUSAN (aff link):  https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE List Building with Product Testers (Workshop):  https://fashionbrainacademy.com/tester/ Our Website: https://fashionbrainacademy.com  

  • How to Make a Brand Video That Actually Gets Results - with Susan Bradley

    23/12/2023 Duration: 32min

    The #1 thing that's working for online store owners right now is this -- a simple brand video. Whaaaaa?!? Really? Not gonna lie, as a fan of direct response marketing, I'm very skeptical of anything that smacks of "branding" and "building awareness". Can't pay the bills with awareness...just sayin'. But the simple video strategy that my guest Susan Bradley from The Social Sales Girls shows us today is working like crazy for her Inner Circle members and I'm now convinced it can work for my e-commerce brand too - and yours. This interview gives you the exact strategy and real-life example of how to do it. I'M GOING TO DO IT - LIVE - in Susan's Bootcamp. Join me!  It's only $15 and she'll teach us everything. Let's do it together. To sign up for the brand video bootcamp, use this link (it's my affiliate link): https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE To see the example from this episode, click here:  https://fashionbrainacademy.com/brandsusan/  

  • Sell More Gift Cards This Week - Here's How

    18/12/2023 Duration: 09min

    Want to sell more gift cards ruight now? i've been testing a few things with our native gardening website, and wowza! Here's what I learned... Your gift card conversions will go up if you do these 4 things: Tell them the "right" amount to buy (so they don't have to think) Tell them exactly what the cards can be used for (cuz grandma isn't your ideal customer and won't understand your brand or what you sell) Give them immediate gratification (like an instant PDF download to wrap up as a present) Offer a Gift Card bonus (this is optional, but we know not everyone will redeem their gift, so it won't really hurt margins) This will only take about 20 minutes and it works. You can watch the vide with EXAMPLES and  SCREENSHOTS AT THIS LINK: https://youtu.be/DzKoK7JpOwI?si=mJnH1s6_EMUaY6e5 LMK what happens after you try it. xo - Jane  https://fashionbrainacademy.com/  

  • The Quick & Dirty Product Promo Strategy

    17/11/2023 Duration: 13min

    If you need a last-minute plan for BFCM, this is it! Keep it very simple and do what we lay out in this episode. Quick & dirty for the win. And the sales.  See the screenshot with the email cadence at this link: www.fashionbrainacademy.com/dirty    

  • Fashion Business Q&A: Listen in to a Coaching Session w/ Angela from Ang Hill

    17/11/2023 Duration: 46min

    What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill. What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill.  We discuss:  When you know which products have the best margins but aren't sure what to do with other products if some product categories have decent profit margin but they don't sell as quickly as other product categories, is it still worth selling them? how to handle being emotionally attached to old inventory you can't sell the best way to run a clearance sale for your online store as taught by Cathy Wagner of Retail Mavens Ang Hill: https://www.anghill.com/ The mini-course we mention, "Email List Building" for product-based business owners:  https://fashionbrainacademy.com/tester/  

  • How this Jewelry Designer Gets Email List Subscribers (for Free)

    03/11/2023 Duration: 10min

    Today you'll learn how Magdalena from MNOP Jewelry uses one 60-second video to get her ideal customers' attention (for free) and gets them to happily sign up on her email list.  It's brilliant. DO NOT MISS THIS because it works and it can work for any business at any stage. I'm serious. We've been testing it -- apparel, pet products, gardening, activewear, gift items. It can work for you too.  Get the "Email List Building with Product Testers" workshop here:  https://fashionbrainacademy.com/tester/ Watch the video clip on our YouTube channel, Fashion Brain Academy:  https://youtu.be/_nctbJZJexo?si=5tXFlFMIyjvmpmSR

  • Q4: Are You Freaking Out Yet?

    20/10/2023 Duration: 17min

    "Q4 is freaking me out. There’s so much to do and I don’t want work myself to death like I did last year at this time. Advice?” Many of my clients are getting a little freaked out right now so I put together 3 main things to focus on for 4th quarter. To goal is to help you get those sales for the Holiday season WITHOUT hustling yourself into exhaustion.  We'll cover:  the 2 email flows to "fix" quickly that will make you steady money  email list building to do now - before the Holiday rush making more money without working harder in Q4 evergreen marketing strategies that you can set up once and work on autopilot product planning for next year - how to make sure things will sell the "Super Strategy" that will get you email subscribers, product testing, UGC, customer reviews, anad testimonials - AMAZEBALLS I will be teaching you the Super Strategy in a new workshop coming soon! It works better than anything I have ever seen & you can get notified by signing up here:  https://fashionbrainacademy.com/

  • What to Do for Black Friday (Fashion, Jewelry, and Accessories Designers)

    14/10/2023 Duration: 19min

    Not sure what to offer for Black Friday? If you're stressing about what to offer for BFCM, today's your lucky day. You’ve probably tried the usual things – take 25% off site wide blah blah blah. Nothing wrong with that - especially if it's worked for you in the past. But - site wide offers usually do NOT convert as well as soecific offers.  ANd let's face it, your customers are seeing MAJOR deals from everry other company and a site wide discount is kind of a snore to them. There's a strategy that works better.  Mystery bundles. Mystery packs, Mystery bafs - whatever you want to call it. They ate working like crazy! Today's episode includes a video with a ton of examples of EXACTLY what I'm teaching my private clients this week. If you can, hop over to this link to see the vudeo version and see the step-by=step strategy.  WATCH THE VIDEO TO SEE THE EXAMPLES: https://fashionbrainacademy.com/bfcm      

  • How to Know if Your Products Will Sell

    06/10/2023 Duration: 33min

    In this episode we first do a rapid-fire Q&A answering listeners' business questions.  1) Product Drops for the holiday season: "Should I drop all the products at the same time & do one big drop? Or space them out into smaller chunks or 2 - 3 products at a time?" 2) Costing and Pricing for wholesale sales: "How do I add in my sales rep's commission without cutting into the retailler's profit margin?" 3) "How do I know if my new products will sell?" This is especially tricky for entrepreneurs who design the product and are responsible for selling it. In fact, it's a total mindf**k. I lived this for many, many years and give you some simple advice to help keep you sane. :) Mentioned in this episode: WORKSHOP - Costing & Pricing Your Product for Profit https://fashionbrainacademy.com/online-workshop-costing-and-pricing-your-work/ Get on the Early Bird list for new workshops:  https://fashionbrainacademy.com/workshopsEB/    

  • How to Stop Being Afraid to Fail - the Kobe Bryant Mindset Shift That's Changing My Life

    29/09/2023 Duration: 15min

    "Through basketball, I learned discipline, perseverance, teamwork, failure, success. These are lessons that can be applied to any field." - Kobe Bryant Today I share a Kobe Bryant clip that absolutely blows me away. It's like the holy grail of success mindset and it's EXACTLY the way I'd love to approach my business. Fear of failure is part of owning a business, right? And It's not like we're spending 8 hours a day acting like "I hope I don't fail", right? Or is it. I hope this Kobe mindset shift helps you as much as it's helping me. Announcing!!! Brand-new business workshops are coming! Email list building, Content & Promotions planning, 10-Minute Weekly metrics system, and more... To unlock early access, go to:  https://fashionbrainacademy.com/workshopsEB The Fashion Brain Website: https://fashionbrainacademy.com/

  • Outdated Marketing Practices You Can Stop Doing Immediately

    15/09/2023 Duration: 22min

    Today is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there  and I'd like you to know what to do and what to skip. We cover: posting on social media and the "old school" (and unprofitable) way people are still doing it the mistake of "us too" branding even though it seems safer Calvin Klein vs. Ralph Lauren and which one's kicking arse with engagement the product photography that looks outdated right now SEO - the slow and steady success of search engine optimization for ALL OF MY CLIENTS! Every single dang one (who bothers to do it) can small fashion & jewelry brands just ignore Facebook altogether? (I know you want to...) the highly curated Instagram feed -- good or bad? Show Notes & Links:  https://fashionbrainacademy.com/outdated-marketing/ Priv

  • Top 3 Product Planning Mistakes Fashion & Jewelry Designers Make

    08/09/2023 Duration: 19min

    What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more.  You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them.  This is for fashion products, accessories, jewelry, home goods, CPG... 1: Setting Sales Goals Based on Nothing - Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store? 2: Not Understanding How Much Inventory You Will Need - Stock to Sales ratio, sell-thru percentages, POD vs. in-stock vs. pre-order vs. made to order... 3: Dropping Seasonal Products Too Late - your "too early" is my "way too late", seasonal vs. evergreen products We also cover markdowns and how to actually PLAN for them and deal with markeitng things down.  xo - Jane www.fashionbrainacademy.com  brain@fashionbrainacademy.com  

  • Holiday Season Planning in 30 Minutes or Less (phase one)

    01/09/2023 Duration: 20min

    What if you spent 30 minutes planning your Holiday sales and emails?  As in...right now. Today.  Without overthinking, over analyzing, or fancy planning tools. This episode breaks down 4 simple steps to crushing your BFCM and Holiday season sales. This is phase One of planning and I promise you, it can be done quickly. Let me know how it goes, OK? Hit me at brain@fashionbrainacademy.com.  Show Notes:  https://fashionbrainacademy.com/holiday30/ If you’ve been slogging away at your business for a while & still thinking: “I’m working way too hard to be making this little money.” “My business looks good on paper but it’s killing me.” “I’ve totally lost track of my ideal customer and how to speak to them.” Maybe it's time to consider some coaching. Check it out here:  https://fashionbrainacademy.com/calendar/  

  • Entrepreneurs with ADHD: This One's for You

    25/08/2023 Duration: 14min

    "You're a Ferrari with a flat tire."  The doctor stared straight into my eyes with almost creepy iontensity as he said these exact words. This is how he let me know I was actually diagnosed with ADHD.  Hmmmmm... I'm a Ferrari. Shiny, red, and fast, With a flat tire. Hmmmmmm... That explains a lot. This episode gives you the 3 main things that help me get more done and not feel stupid.  I hope it helps.  Note: Huge shoutout to jewelry designer Trisha Flanagan who inspired this episode with her AMAZING fidget rings & morse code jewelry.  You should buy her stuff. She's amazing and so is her product. https://www.trishaflanagan.com/ Show Notes and Links:  https://fashionbrainacademy.com/adhd/

  • (Startup Story) Multiple Streams of Income in the Fashion Industry w/ Tommie Hernández

    18/08/2023 Duration: 59min

    We hear about the magic of multiple streams of income. But how does a fashion designer actually pull this off?  Tommie Hernández is a Puerto-Rican fashion designer who has figured it out and she tells us her secrets today. For 17 years she had a boutique-atelier where she made custom clothing and swimwear. She pivoted to owning an online fashion academy and the only Puerto-Rican sewing pattern company and sewing club: Sirena Patterns. She has over 2,000 students in her academy and sells the patterns to over 50 countries. I learned a lot from Tommie in this episode and I think you will too. Show notes and links: https://fashionbrainacademy.com/tommie/ Our courses and business coaching programs for fashion & jewelry designers: https://fashionbrainacademy.com/programs2/

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