Jane Hamill | Podcast

Ever wish you could be INSIDE the head of your customer? Today you'll learn a quick & dirty way to find out what they want. If you know what they want, you can serve them better, right? And serving them better means you can make more money. Evveryone's happy. Take our 30-Second Survey for Entrepreneurs:  https://bit.ly/laserFBA Show Notes & Links:  www.fashionbrainacademy.com/survey    

If you're a new designer or even someone who has experience getting their clothing line made, you need to listen to today's podcast. My guest today is Xochil Herrera Scheer, aka the Chicago Pattern Maker. I've known Xochil for a long time. She's so smart and so talented and quite frankly, she's a rockstar in the fashion world. Xochil is an incredibly experienced pattern maker and she's really honest. She'll tell us what she wishes all fashion designers knew before they start spending money with a pattern maker. She also reveals what pattern makers want to know about YOU before they work with you. Get the links & show notes here:  https://fashionbrainacademy.com/xochil/ Xochil is a guest expert in out full "start a clothing line from scratch" course:  https://fashionbrainacademy.com/launch

My guest today is Elizabeth Stiles and she teaches is the modern way to use social media in 2023 -  because this shizzle is changing fast.  We talk about: how to stay consistent on social without spending 50 hours a week on content why posting on social isn't just about your products how to avoid outdated strategies differences between Instagram and TikTok Elizabeth's LIVE 4-week program, The Visibility Project Go get the show notes where you'll find a special coupon code for Elizabeth's new program, The Visability Project: https://fashionbrainacademy.com/visibility2

Tiffe Fermaint is the founder of Baby Teith. She's a badass in about 50 ways. I've wanted her to be a guest for the past 7 years.  She's brilliant and knows how to build a product business with a community behind it that gets consistent sales.  DO NOT MISS THIS ONE! We talk about: Tiffe's first foray into fashion and being an entrepreneur in Phoenix - when she was 14! her mission and vision for Baby Teith and how it's changed How Tiffe will use TikTok or her brand strategically (not what you're thinking) how you can get started and what you can do if you don't have your own community and get them on your list how to keep up with all the changes in social media what she'd do today if she was just starting out Get the show notes here: https://fashionbrainacademy.com/tiffe/  

First, you'll want to grab the worksheet that goes with this episode here:  https://fashionbrainacademy.com/mam/ If you ever struggle with a lack of focus in your marketing, you're not alone. There's always a LOT to do, especially if your company designs and manufactures the products you sell.  Let's get your plan down to one page. ONE page. Imagine the relief! Links, Show Notes, and the One Pager Worksheet:  https://fashionbrainacademy.com/mam/

Many of you have had a certain level of success but are overwhelmed, exhausted, and not sure what to work on next. You want to go from 100K to 250K without working 80-hour weeks.  The truth is, you can't hustle your way to this kind of growth. You need a different strategy than "startuup mode" and this episode lays it out for you.  Team, product, marketing & sales. Listen now to get the path to growth.  xo - Jane Get the show notes here: https://fashionbrainacademy.com/100kto250k A new way to get help via private coaching - just email for details:  brain@fashionbrainacademy.com  

In today's episode: what would this look like if were easy, watch how you talk about yourself and TEST (or let's just f*** around and find out what happens).  Get private coaching here:  https://fashionbrainacademy.com/programs2/

My guest today is Shannon Lohr of Factory 45. She's an  expert on sustainable fashion and she shares how to make your current business more sustainable. We talk about: 3 simple things to start doing TODAY to make your product more sustainable (#2 is the easiest IMO) Is there any such thing as a truly sustainable fashion brand? The #1 marketing message mistake most sustainable brands make  Which fabrics are most sustainable and why Which companies that are doing a good job at being truly as sustainable as possible The simplest and easiest thing you can do to start being more sustainable with your fashion company Notes and Links Mentioned:  https://fashionbrainacademy.com/shannon2/

In today's episode: how to think about stuff that happens to you so you don't get sidetracked, a simple question to ask yourself when you don't know what to do next (this works so well!), and how to be more accountable and trust yourself. Get private coaching here:  https://fashionbrainacademy.com/programs2/ xo- Jane

What if planning for the next 12 months was EASY?  Today you'll answer 7 questions to inform WTF you really want to do for the next year.  This doesn't have to be hard.  Download the worksheet for this episode here:  https://fashionbrainacademy.com/startwithyou/

Grit, confidence, clarity, frustration -- all of it. Hear from Jen Siow and Tiffany Nelson about their 90-day business coaching sprint. What they learned, what's working good, what's NOT working yet... all of it. I love these two and their honesty,  xo - Jane Show Notes and Links:  https://fashionbrainacademy.com/jenandtiffany The Ant-Fail PLan LIVE Experience: https://fashionbrainacademy.com/plan/

You might need a new approach for 2023. Not just a few tweaks to your business, but a new vibe altogether. Because if you're thinking, "this year will be different" I'm asking you why. How. What's really going to change? Did you say the same thing last year? If you continue to do what you did last year - and if a lot of it's real bullsh*t - you'll get the same results.  Today's episode starts with a story. An honest story of struggle that's actually so unnecessary.  You may see yourself in this story like I did. My jaw dropped when I heard it the first time.  You may need to listen twice. ❤️ The Anti-Fail Plan LIVE Experience:  https://fashionbrainacademy.com/plan/

Today's episode features Dessy from Fashion Insider Co. in the UK.  She interviewed me back in March. After listening to it again, I thought that our chat could really help all of you. Everything we talked about is relevant. Dessy asked me such great questions about what is working for small businesses right now with current world events - inflation, talk of recession, war in Ukraine.  We talk about and compare what's working for small fashion brands here in the U.S. and in the U.K. and Europe. What you'll learn... why having a great or gorgeous product doesn't mean you'll get sales the hard lessons we both learned when we had our own lines the reality of selling fashion products wholesale to boutiques in today's world the idea of omnichannel to bring different sources of income recession-proof your fashion business And so much more! Get the show notes and you can also watch here: https://fashionbrainacademy.com/dessy/

It's the most wonderful time of the year, l right? Ha!! I think 90% of my clients are already feeling DONE with the holiday season.  NOTE: There are VISUALS for this episode! Grab them at fashionbrainacademy.com/giftwrap.  Heck, many of you started planning Black Friday in August, for godssake.  You might be sick of worrying that you should doing ALL THE THINGS to get sales for This! mportant! Season! for E-Commerce! Store! Owners! You probably want to sit on the couch, decorate a bit, drink some egggnog, and have some damn fun. I totally understand.  So let me make it EASIER for you to do the rest of your holiday marketing with these 3 specific emails you can send for your online store.  Examples of the email and show notes: https://fashionbrainacademy.com/giftwrap Our Website:  https://fashionbrainacademy.com/  

It's early December, and I've been talking to a few clients about their Black Friday sales and something is cropping up. There's a smart way to think about sales... What are my sales gonna be? What is my revenue? What am I planning? How much am I promoting? How much inventory do I have All of these are smart questions to ask that will determine how much I can sell. And then there's being obsessed with sales. And it can be a fine line. Being obsessed with sales can also feel kinda desperate, which is never a good place to be when you're trying to get sales.  This episode will give you ONE simple way to flip what you obsess with starting ASAP. Show Notes and Links: https://fashionbrainacademy.com/obsessing/ What We Offer:  https://fashionbrainacademy.com/programs2/

“I accumulated small but consistent habits that ultimately led to results that were unimaginable when I started.” — James Clear

I asked a question to one of my private coaching clients the other day: "What is holding you back or slowing your progress?" We went through a list of possible reasons - no knowledge of sales/marketing, time, competition, resources, your positioning in the marketplace, cash flow, confidence in self, or project. What she finally told me made my heart sink...and it was sooooooooo honest.  "Doing the work but not making the money I need to, makes me feel like the work doesn’t count and therefore I don’t count". I've felt this. We've all felt this. It's a terrible feeling but you're not alone. To get the show notes, go to this link: https://fashionbrainacademy.com/doingthework/ 

"I'm working really hard but not getting the sales I need to support myself." I hear a version of this statement from entrepreneurs every week. You feel like you're doing ALL THE THINGS - posting to social media, sending emails, making videos, running ads... I know you're working hard and yet, it can often be work that's all over the place with different tactics. There's no actual plan or system for getting sales. It's just post and send -- and hopw they buy. I want to help you create a simple sales system. It's easier than is sounds.  It's basically you doing what you're already doing, but with a customer path in mind.  And it starts with asling yourself 4 questions.  If you can answer these questions with specific things to do, everything will change.  If can't answer them and you're doing lots of random actions with your business hoping to get sales, you will suffer.  Listen now and remember that all the links and resources mentioned will be back on the blog in the Show Notes: https://fashionbrainacad

If you knew you could not fail, what would you do immediately? What's YOUR answer to this? I sent a simple email with this question to my entire list. I received so many honest answers. I read through them all and the responses were really fascinating. From hiring someone to take over the day-to-day operations to traveling to starting a millionaires girl's club retreat. In this episode, you get a behind-the-scenes peek into what's really going on inside other entrepreneurs' brains. Get the show notes here:  https://fashionbrainacademy.com/question  

I have a special guest today and she has solved the inventory problem. And before you say, oh she's probably selling POD (print on demand) T-shirts, that's not it.  Jennyvi is a fashion designer who creates custom high end bridal dresses and she also had a RTW of apparel. For her clothing line, she got tired of ordering inventory hoping and hustling to sell it.  At the same time, she was feeling lost creatively and went through a very difficult time  - the passing of her mother. Jennyvi took solace in reading Jane Austen novels. This lead to a creative outlet of desiging prints (and dresses, at first) to honor Jane Austen.  Boom. A new business was launched out of a desire to heal. We talk about solving the inventory problem and how her journey has unfolded - which hasn't been quick or easy. It's a really fascinating discussion. Get the links, pics of Jennyvi's products, and show notes here: https://fashionbrainacademy.com/jennyvi/