Podcast Neil Wilkins

The Future of Product Marketing, with Michael Hirsch (Michael’s connection let us down in terms of audio delay, but this does not detract from a highly valuable and informative conversation. Please be patient.) With over 20 years of experience in Product Management, Product Marketing, and Product Leadership, Michael brings a wealth of knowledge and practical insights to his clients. His career spans across technology giants like T-Mobile, Qualcomm, and Sony, where he has driven groundbreaking product launches, grown existing businesses, and captured new markets. In this conversation with Neil Wilkins, they explore why marketing has drifted into communications and digital, leaving product in its wake and how marketers waking up to the power of product marketing can steal a competitive advantage. Connect with Michael https://www.breakapencil.com/ More content like this https://neilwilkins.online/category/mindful_marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Nick Smith, a former pastor turned Pharma marketing leader, with a passion for purpose-driven communication, has helped develop one of the fastest-growing churches in America and now lead strategies for some of the world’s groundbreaking medical treatments. His unique perspective—from the pulpit to the boardroom—shows insights on leadership, storytelling, and the power of purpose in both spiritual and corporate worlds. Connect with Nick https://www.loudcanvas.com/ More content like this https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Michael Vandi is the CEO of Addy AI, an AI company based in San Francisco. Addy AI is the world's first AI Loan Origination Platform. It helps banks and non-bank lenders use private and custom-trained AI assistants to close mortgage loans 90% faster. Neil and Michael discuss how AI is transforming the mortgage lending industry and the wider financial services sector across the world. Connect with Michael https://addy.so/ More content like this https://neilwilkins.online/category/metaverse-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Most marketers are used to digital channels, but the costs and results continue to decline as everyone is inundated with too much noise in email inboxes and on social media channels. For companies that respect brand marketing as much as direct response, adding outdoor advertising to their marketing mix can add creative impressions for those attending a conference or used in an ABM campaign to stand out. The best part is, OOH advertising is measurable and less expensive than people think. Charlie shares ideas, tips and strategy for making the most of outdoor marketing.Connect with Charlie https://www.onescreen.ai/ More content like this https://neilwilkins.online/category/mindful_marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Lillian Pierson, P.E., author of Wiley’s groundbreaking new book “

Naveen Krishnan is an AI Architect at Microsoft with a passion for leveraging artificial intelligence to solve real-world problems. Neil and Naveen discuss all the hot topics in AI including how AI agents are helping businesses to solve problems and become more efficient. They also discuss the importance of not only waiting to see AI embedded in your favourite technology and tools, but also proactively educating and up-skilling in emerging tech and opportunities and platforms. This balance should ensure you are ready and able to leverage the opportunities for your business to establish a competitive edge. Connect with and follow Naveen Krishnan https://www.linkedin.com/in/navintkr/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More AI content like this https://neilwilkins.online/category/metaverse-marketing/

Sylvia LePoidevin, CMO at Kandji a B2B Saas company. As the first marketing hire in the business, Sylvia became CMO by 29 and is often the only female in the boardroom. Listen to Sylvia’s story, her background and the tips and secrets she has used to work her way to the top of the marketing tree, blending work and lifestyle into a potent and powerful mix. Neil and Sylvia talk about gratitude, a building mindset, resilience and more in this fascinating insight into the life and work of a highly successful young CMO. Connect with Sylvia on Linkedin https://www.linkedin.com/in/sylvialepoidevin/ More content like this at Neil Wilkins Online http://neilwilkins.online

1. Start by challenging one established norm in your current marketing strategy and brainstorm alternative approaches. 2. Incorporate customer-driven insights into your campaigns by actively engaging them in co-creation or feedback loops. 3. Experiment with one new marketing tool or technique, such as gamification or AI-driven personalisation, to test its impact on engagement. More content like this at Cambridge Marketing College http://marketingcollege.com/events

Eitan Koter is the Co-founder and Co-CEO of Vimmi, a shoppable video SaaS company enhancing e-commerce. He hosts the "eCom Pulse" podcast and has two decades of experience in startups and public companies, including a NASDAQ IPO. He brings a unique blend of strategic insight and practical expertise to the conversation. Eitan believes in founder and employee generated content and explores this with Neil as well as questions like: Why is social commerce crucial for the future success of brands? What current strategies are most effective for acquiring new customers? What are the best practices for managing a successful TikTok Shop? How do shoppable videos increase online sales and boost conversion rates? What steps are essential for executing a successful influencer marketing campaign? Try Vimmi for yourself https://vimmi.net/neilwilkinspodcast20 More content like this at Neil Wilkins Online http://neilwilkins.online

Emanuel Rose, with a wealth of experience in lead generation, branding, advertising, and digital agency operations, is ready to elevate your business to new heights. With over 25 years of experience, Emanuel is dedicated to pioneering cutting-edge marketing strategies that deliver tangible results for his clients. As the CEO of Strategic eMarketing, Emanuel leads with vision and innovation, leveraging machine learning to drive lead generation. Emanuel and Neil go deep into preserving authentic marketing in the age of AI. Connect with Emanuel Rose https://emanuelrose.com/ Get a copy of the Prompt Hack e-book https://www.emanuelrose.com/products/ai-prompt-hack/ More content like this at Neil Wilkins Online http://neilwilkins.online

6 roles that influencers commonly take on in marketing: Brand Ambassadors Content Creators Opinion Leaders Social Media Strategists Product Reviewers Event Promotion and Attendance Key ethical and legal considerations: Disclosure and transparency Intellectual property rights Data privacy and protection Truth in advertising Contractual agreements Fair compensation Diversity and inclusion Creating an Effective Influencer Marketing Strategy a. Setting clear goals and objectives b. Target audience and segmentation c. Creating a content plan d. Aligning influencer marketing with your overall marketing strategy e. Setting and managing budgets f. Measuring and evaluating the success of your influencer marketing campaign More webinars like this at Cambridge Marketing College http://marketingcollege.com/events More content like this at Neil Wilkins Online http://neilwilkins.online

Key Takeaways - AI Transforms Personalisation: Machine learning and NLP elevate marketing personalisation, improving customer loyalty and engagement. - Start Small, Scale Fast: Begin with AI-driven recommendation systems or chatbots, then expand to predictive personalisation. - Ethics Matter: Ensure transparency and fairness in your AI personalisation efforts. - Track Your Results: Use metrics to refine and optimise personalisation strategies. More content like this at Cambridge Marketing College Visit Neil Wilkins Online

Author and sustainability veteran David Auge, joins Neil Wilkins to discuss how bees and locusts can teach us about societal solutions in our search for sustainability. Find your copy of David's book Man's Search for Sustainability https://davidaugebooks.com/ Visit the Mindful Collective http://mindfulcollective.net More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-sustainability/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Vubli.ai founder Gideon Shalwick shares how he is making video easier with AI, on the Neil Wilkins Podcast. Gideon is a former YouTuber, turned SaaS founder who believes in leveraging the power of video in a smart and uncomplicated way. Try AI video publishing yourself https://vubli.ai/neilwilkinspodcast and create a free trial account. More content like this at Neil Wilkins Online http://neilwilkins.online Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Lee Stewart is one of the very few sustainability consultants who has over 20 years' experience including working for billion-dollar multinational companies. He is now on a mission to support businesses to become a force for good whilst also being profitable. Lee’s notable career includes his role as Regional Head of Sustainability for Fujitsu, a global IT company. At Fujitsu, he developed several sustainability technology solutions, including the multi-award-winning Digital Owl Solution. He was also responsible for implementing data centre energy efficiency rating tools and served as the global lead for IT Sustainability Consulting. More recently, Lee served as the Head of Sustainability at Fonterra, New Zealand's largest business. There, he led a team responsible for setting the sustainability strategy, ambition, communication, governance, and climate-related disclosures. This fascinating and practical conversation focuses on how to collaborate, where to look first and the early steps to the long term b

Webinar Time Management for Marketing Professionals Definition of Time Management Time Management is the process of planning, organising, and controlling how much time to spend on specific tasks or activities in order to work more efficiently and effectively. It involves prioritising tasks, setting goals, delegating where necessary, and allocating time in a way that maximises productivity while reducing stress. Good time management helps individuals or teams meet deadlines, achieve objectives, and maintain a healthy work-life balance by making the most of the time available. Time management, scheduling, and prioritisation apps Trello – A highly visual project management tool that uses boards, lists, and cards to organise tasks. It’s excellent for tracking workflows and prioritising tasks using drag-and-drop functionality. Todoist – A powerful task manager that lets you create tasks, set deadlines, and prioritise them. It also includes features like recurring tasks, productivity tracking, and integration wi

Over 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach. In this conversation on the Neil Wilkins Podcast, Neil and James discuss the mistakes that small to medium-sized business owners and marketers make in their marketing. With practical, step-by-step guidance, James talks us through his proven techniques that maximise short term revenue and long term growth. Connect with James http://vipchatwithjames.com For more content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Mindset Mastery, with Scott Allan With his books published in 16 languages, and over 500,000 copies sold worldwide, Scott Allan is on a mission to transform the human potential. Scott is the bestselling author of Fail Big, Relaunch Your Life, and Do the Hard Things First. Neil talks to Scott about setting goals, motivation, focus, meditation, prioritisation and more, in this fascinating insight into the world of a best selling author and how his journey can inspire mindset mastery in us all. Find out more about Scott’s books and work at Scott Allan Books https://scottallanbooks.com/ More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Top 3 actions a marketer should take next for optimal SEO and AIO: 1. Prioritise User Experience (UX) and Core Web Vitals Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability. Next Steps: Improve site speed, optimise images, ensure responsive design for mobile, and create clean, easy-to-read layouts that enhance the user journey. 2. Leverage AI Tools for Keyword Research and Content Creation Why: AI-driven tools can significantly enhance SEO by identifying search trends, clustering keywords, and generating optimised, relevant content. Next Steps: Use tools like Surfer SEO, Clearscope, and Frase for AI-powered keyword research and content gap analysis. Focus on producing high-quality, optimised content that satisfies both user queries and AI-driven algorithms. 3. Optimise for Voice Search and Emerging AI-Driven Platforms Why: With voice search growing and AI-first search engines like Perplexity rising, optimising for

Managing Toward Purpose and Profit, with Victoria Pelletier In this second conversation on the Neil Wilkins Podcast, Victoria Pelletier joins Neil to talk beyond the first episode of Women in Leadership, and this time about her exciting new book, The Power of Whole Human. Victoria Pelletier’s new book The Power of Whole Human Leadership: Managing Modern Workers Toward Purpose and Profit, tackles some of the biggest issues of our time. It’s not easy being a leader in today’s competitive, dynamic business environment. The stoic, metrics-driven leadership styles of the past no longer work. Modern workers expect authenticity and empathy from their leaders. To get the most out of your team, you must develop the nuanced leadership skills needed to focus and inspire them. Enter, Whole Human Leadership, a new modern leadership paradigm for connecting with and getting the most from today’s workers—and for advancing your career. The Power of Whole Human Leadership provides a robust, strategic framework for bringing