Visual Storytelling Today

Informações:

Synopsis

Most businesses struggle to get their voice heard in todays crowded media environment. Co-hosts Shlomi Ron and Alex de Carvalho had a question: what if businesses could connect more powerfully with audiences? With their combined experience in marketing, they created the My Visual Story framework to help business owners, entrepreneurs, and corporate communicators engage through online media. Visual Storytelling is a marketing strategy that communicates powerful ideas through compelling narratives with your customer at the heart of the story, and delivered through interactive and immersive visual media to create profitable customer engagements, says Shlomi. Visual Storytelling Today is your #1 source for the latest actionable visual storytelling ideas you can apply to your business today! Join us as we feature notable visual storytellers and dig deeper into their journey. Questions for our guests? Tweet them to #myVSI. For the show visual notes, please visit: http://www.visualstorytell.com/visual-storytelling-today

Episodes

  • Why Is VR Becoming the Go-To for Authentic Storytelling?

    08/05/2024 Duration: 42min

    In this Visual Storytelling Today podcast episode, I chat with Dror Goldberg, General Manager, of Foretell Reality, and his colleague, Jordan Gutt, Director of Operations. We talked about why VR is becoming the go-to for authentic storytelling experiences, key use cases, a fun immersive tour Jordan took me to explore Foretell's rich VR environments, the process for developing narrative VR experiences for clients, their top 3 tips for brands that want to use VR to tell more authentic stories for internal or external audiences - and much more. This podcast is brought to you by the Visual Storytelling Institute, from Miami, FL. Learn more at visualstorytell.com. Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

  • How Can Brands Combat Misinformation With Ethical AI?

    09/04/2024 Duration: 41min

    In this Visual Storytelling Today podcast episode, I chat with Charlene Li, a widely respected expert on emerging technologies and disruptive business strategies (https://charleneli.com). We talked about her impressive journey, clarifying the stakes of the rising misinformation for brands, her approach to ethical AI, illustrative industry examples, her top 3 tips for leaders and marketers who want to instill ethical AI in their visual storytelling practices - and much more. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

  • Visual Narratives: Driving Innovation Between The U.S. And Latin America

    07/02/2024 Duration: 33min

    In this episode of the Visual Storytelling Today podcast, I chat with Charly Esnal, Managing Director at Mana Tech. We talked about his journey, his role in creating accelerator programs for Latin American (LATAM) startups in Miami, his visual storytelling strategy, successful examples, common LATAM misconceptions, his top 3 tips for entrepreneurship hub leaders who want to drive innovation using visual storytelling - and much more. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

  • How Visual Storytelling Can Drive Social Impact Innovation

    07/11/2023 Duration: 38min

    In this episode of the Visual Storytelling Today podcast, I chat with Leigh-Ann Buchanan, President & CEO of Miami-Dade Innovation Authority. We talked about her journey, her role in driving innovation in Miami, her visual storytelling strategy, successful examples, her take about the future of Miami Tech, her top 3 tips for leveraging visual storytelling for driving innovation much more. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

  • How To Use AI to Augment Your Visual Storytelling

    04/10/2023 Duration: 49min

    In this episode of the Visual Storytelling Today podcast, I chat with Cathy McPhillips, Chief Growth Officer at Marketing Artificial Intelligence Institute. We talked about her journey, how AI can help marketers create richer visual stories more efficient, vivid examples of AI tools and workflows, her take about the future of AI for visual storytellers, her top 3 tips for using AI to tell more compelling stories and much more. For more information, and see illustrative examples of Cathy’s work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

  • How To Use Visual Storytelling To Communicate Cybersecurity Threats?

    01/06/2023 Duration: 45min

    In this episode of the Visual Storytelling Today podcast, I chat with Reginald Andre, founder & CEO at cybersecurity company Ark Solvers. He was recently featured as a 40 under 40 honoree awards and as the Fastest Growing IT company in South FL 3 years in a row! We talked about his unusual journey into cybersecurity, his visual storytelling tactics to convey cybersecurity threats, his mind boggling examples, his take on future AI cyber crime, top 3 tips for using visual storytelling for high stakes businesses and much more. For more information, and see illustrative examples of Andres’ work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

  • How Does AI Democratize Volumetric Videos for Brands

    11/04/2023 Duration: 41min

    In this episode of the Visual Storytelling Today podcast, I chat with Shreyans Jain, Head of Product Marketing at Volograms. We talked about his journey, how AI can make volumetric videos (i.e., volograms) more accessible to brands, his visual storytelling process when working with brands, client examples, his top 3 tips for telling effective stories using volograms and much more. You can watch the video recoeFor more information, and see illustrative examples of Mindy’s work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe

  • How Can Brands Use Pets In Visual Storytelling To Create Emotional Connections?

    19/01/2023 Duration: 55min

    In this episode of the Visual Storytelling Today podcast, I chat with Mindy Dutka, Founder and Chief Storyteller of Dogs I Meet. At Dogs I meet, she helps businesses and animal rescue organizations tell their stories through compelling, captivating photography. We talked about her career journey, why pets are effective conveying messages, her visual storytelling process when working with brands, typical challenges, her top 3 tips for telling effective stories using pets and much more. For more information, and see illustrative examples of Mindy’s work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Miami, FL. Learn more at visualstorytell.com Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

  • How Do Architects Design Metaverse Experiences?

    28/09/2022 Duration: 34min

    In this episode of the Visual Storytelling Today podcast, I chat with Nicola Rutt, Founding Director of Studio MULTI - a multiple perspective architecture firm based in London. We talked about her career journey, her process for designing a metaverse experience, challenges, project examples, misconceptions, future predictions, her top 3 tips for brands that are looking to develop their own metaverse experiences - and much more. For more information and to watch illustrative examples, watch the video recording of this episode.    Stay up to date with fresh weekly visual storytelling insights by subscribing to the Visual Storytelling Newsletter.   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

  • What is Conversational Video?

    25/08/2022 Duration: 44min

    In this episode of the Visual Storytelling Today podcast, I chat with Stephen Smith, Cofounder & CEO of StoryFile - a fascinating AI-driven conversation storytelling platform. We talked about his impressive journey among which heading USC Shoah Foundation Institute, what is conversational video? Key benefits, project examples, typical business objectives brands are after, the process, web3 predictions, his top 3 tips for brands that are looking to develop their own conversational video project - and much more. For more information and to watch illustrative examples, watch the video recording of this episode.    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

  • What is Volumetric Storytelling?

    25/05/2022 Duration: 50min

    In this episode of the Visual Storytelling Today podcast, I chat with Elizabeth Baron,  Enterprise Solutions Executive at Unity Technologies - the world’s leading real-time 3D development platform. We talked about her impressive 30-year journey at Ford leading immersive reality programs, what is volumetric storytelling? Key benefits, project examples of brands, what are the typical business objectives brands are after, the process, misconceptions, her top 3 tips for brands that are looking to develop their own volumetric storytelling project - and much more. For more information, check out the show notes.   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com   Curious to learn more what's all the fuss with the metaverse? Watch our on-demand presentation + bonus virtual guided tour Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

  • How can Brands Develop Metaverse Experiences on Their Own Platforms?

    22/04/2022 Duration: 29min

    In this episode of the Visual Storytelling Today podcast, I chat with Ida Kymmer, a Strategic Business Development Manager with Journee - a Berlin-based Metaverse Company. They are the team that developed the metaverse experience for Vogue Business. BMW, Adidas, Siemens and more. We talked about her unique journey entering the metaverse field, benefits for hosting vs. outsourcing an experience, what are the typical business objectives brands are after, key project types, the process, her top 3 tips for brands that are looking to develop their own metaverse experience on their websites - and much more.   For more information, check out the show notes.   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Curious to learn more what's all the fuss with the metaverse? Watch our on-demand presentation + bonus virtual guided tour Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

  • How can Brands Use DAOs to Build Communities?

    18/02/2022 Duration: 46min

    In this episode of the Visual Storytelling Today podcast, I chat with Jeremy Gilbertson, a metaverse expert. We talked about what is a DAO (Decentralized Autonomous Organization)? What are the key types? What are the benefits for brands as a way to build and mobilize audiences? The process of forming a DAO, examples, misconceptions, his top 3 tips - and much more.   Check out the show notes: https://www.visualstorytell.com/blog/how-can-brands-use-daos-to-build-communities   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Curious to learn more what's all the fuss with the metaverse? Watch our on-demand presentation + bonus virtual guided tour Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

  • How to Manage Virtual Assets in the Metaverse?

    01/02/2022 Duration: 47min

    In this episode of the Visual Storytelling Today podcast, I chat with  Sara Adami-Johnson, Senior Wealth Planning Consultant BMO Private Wealth Group.  With all the recent metaverse explosion, how do you manage all these virtual assets during your lifetime but also the day after? We talked about her journey leading to wealth planning of high-net worth clients with specialty in virtual assets, her definition for the metaverse, challenges managing virtual assets today and the day after, examples, misconceptions, her top 3 tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-to-manage-virtual-assets-in-the-metaverse   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories Get full access to Visual Storytelling Newsletter at visualstor

  • How Brands Can Create A Meaningful Metaverse Strategy?

    03/01/2022 Duration: 45min

    In this episode of the Visual Storytelling Today podcast, I chat with Dirk Lueth, Co-founder, at Uplandme, Inc. Upland is one of the world’s fastest growing blockchain games. We talked about his journey leading to AR/VR, his definition for the metaverse, examples of brands using the metaverse, success criteria, his top 3 tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-brands-can-create-a-meaningful-metaverse-strategy   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

  • How to Use Sponsored Films to Drive Brand Purpose?

    17/11/2021 Duration: 49min

    In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

  • What is Branded Entertainment?

    28/10/2021 Duration: 45min

    In this episode of the Visual Storytelling Today podcast, I chat with Chris Stephanyk, Head of Global Brand Partnerships at Wattpad - a leading social storytelling platform and destination for Gen Zs. We talked about his journey in storytelling, what is branded entertainment, his process, notable examples, challenges, final tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/what-is-branded-entertainment   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories   Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

  • How to Create Cinematic Brand Videos?

    09/09/2021 Duration: 56min

    In this episode of the Visual Storytelling Today podcast, I chat with Steve Pearson, Head of Visual Storytelling of GANNETT - USA TODAY NETWORK. We talked about his journey in storytelling,  USA TODAY’s GET Creative Studio, what is cinematic brand video, few examples, his creative process, challenges, final tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/how-to-create-cinematic-brand-videos    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

  • What is a Minimalist Video?

    24/08/2021 Duration: 44min

    In this episode of the Visual Storytelling Today podcast, I chat with George Hammer, former Chief Content Officer of IBM. We talked about his journey in storytelling from the early days to his work as SVP of Content at Digitas, heading digital content at Discovery Channel, and creating a global content organization at IBM. George also talked about his visual storytelling philosophy, his definition for what is a minimalist video? notable industry examples, the future ahead, final tips - and much more. Watch the video recording of this episode:  https://www.visualstorytell.com/blog/what-is-a-minimalist-video    This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com To learn more about visual storytelling, Order Shlomi Ron's  book:  Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

  • What is Virtual Sales Storytelling?

    01/06/2021 Duration: 36min

    In this episode of the Visual Storytelling Today podcast, I chat with John Livesay, Virtual Sales Keynote Speaker and author of "Better Selling Through Storytelling." We talked about their his journey in sales at leading media brands like Conde Nast and TheDailyBeast.com, what is virtual sales storytelling, illustrative examples, tips marketers and sales folks can easily apply - and much more. Get full access to Visual Storytelling Newsletter at visualstorytell.substack.com/subscribe

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