Marketing University

Technology is getting more advanced, but the ability to use it is getting easier. In this episode, I talk about how to use a very popular tool, to save you time energy and money. You don't want to miss this. Enjoy. Get a free trial to Marketing University at https://MarketingUniversity.com 

You have to try everything in order to succeed. In marketing, it's of the essence to test and test again FaceBook is a strange bird in that there are so many ways to do it and so many ways that are wrong or don't work. I talk a little of what I've been up to with this. 

In over 20 years I've never had an issue advertising on Google until the other day. After a little frustration, I did. I picked up the phone and bowed down to the Google gods on the other end of the line. Hear what the almighty had to say. 

It's interesting over the past few years there seems to be a movement of the demonization of hustling. People want thing, but they don't want to hustle in order to get it. Strange? Yes it is. Everything is a trade off, but you decide what to trade. 

Don't believe the hype! Jeez I haven't said those words in so long. LOL But it's true. You don't need to be everywhere in your marketing you need to be where you're most effective and that's what I talk about today. 

The offer itself make the world of difference. I would say even more so than the presentation. If your offer is not good, or not positioned properly, then no one will be what you have. Listen in on how I positioned one of my recent offers.

Have you ever drove down the road thinking you got everything, but by the end of the street you remember you forgot something important like your pants, your kids or your spouse? Ok, maybe not that bad, but we all get to that point where we are not sure if we did it all. Hear how I handle that. 

Everyone needs to be able to focus right? Well I've tried hundreds of different ideas, gadgets and strategies to focus. The one thing that's helped me most is so simple, you're probably using it right now. Listen in and find out what it is.

True story. I actually made money by doing nothing on total accident and I didn't even know about it. Listen to the this true story and more importantly how you can do the same time and time again. 

Webinars are everywhere and for a good reason. If you are doing them now then great, but if you are not have a listen. But, I also have a simple secret that can increase your income 5x over by just thinking about this slightly different. Enjoy.

How you look and feel to your customers determine how they feel about you. In this episode we talk about a recent experience I had in designing a new landing page for Marketing University. 

Having the right testimonial can make or break a sale. The question is are you collecting all the testimonials you can, most people aren't. This service can help you and it works like magic. Listen in now. 

See how a small glimpse of success gets me excited. This is the key to succeeding in anything you do. Small changes leads to big gains. Focus on one thing and they rest will follow. 

We're all looking for new ways to create content. But is it always the idea of creating new content or is it a matter of repurposing something you already have. Hear how I discovered something totally by accident and why I'm extremely excited about all of it. 

Everyone asks me how do I keep up to date with tons of new things happening everyday on the Internet. I know, I may appear super human, but I have a deep dark secret. It's not new, it's not exciting. It's called RSS feeds... don, don DAHHHHH!

I know, email, email and email. Has anything really changed with email marketing? Not really, you push a button or schedule it and people read it. Is that enough? I don't think so. That's why I've created this simple strategy that will work for any business. Enjoy.

Everyone says you need to write a book. My answer to this question will be probably make half the people watching a little angry but it's the truth and I'll prove it to you. Listen as I explore this simple yet confusing piece of marketing advice.

It's the tools we have which determines the speed and efficiency of our productivity. We need to be on the look out for tools which make our lives easier. I have various tools I use on a daily basis and I'm always trying to improve them. 

Years ago I needed a way for my company to communicate in an efficient manner. I tried tool after tool until I found what I needed. Fast forward 8 years or so, we are currently using slack and it's amazing. Find out what and how we use it and why you can too. 

When it comes your business and getting more done, you have to make this easier for yourself. The easier it is to get to do something the less resistance you will have to do it. In other words you need to set yourself up to succeed. This is what this episode is about making your life easier.